From Corporate Sales to Online Coaching Freedom with Tracy Beavers

Tim Melanson: Hello and welcome to today’s episode of the Work at Home Rockstar Podcast. Today I’m talking to the CEO founder of Tracy Beavers Coaching, and what she does is he helps online business owners stop feeling invisible and start growing their leads and list effortlessly every day. So I’m excited to be rocking out today with Tracy.

Hey Tracy. Ready to rock.

Tracy Beavers: Yes, sir. Let’s go.

Tim Melanson: Alright, we always started here on a good note. So tell me a story of success that we can be inspired by.

Tracy Beavers: You betcha. So it was about seven years ago. I was in corporate, uh, never thought I would wanna leave corporate. I was gonna be vice president of all things important one day, you know, climbing up the ladder. And I had, um, very successful over 20 year award-winning sales career. And I finally realized I was not super happy.

But I didn’t know what I was gonna do and so I decided to build my business. The business I have now, business and sales coaching practice alongside my corporate job to see if I could fully exit. And I’m proud to say that it took me about a year and a half, [00:01:00] but I was, I was able to fully exit and build my own business.

And so I share that story because I know there are a lot of people that would love to ditch the nine to five grind. And build something that, uh, that’s their own. And I just, I love to share that because if I can do it, they can do it too. There’s no reason why they can’t.

Tim Melanson: Awesome. Yeah, I, I, I agree. I think there’s a lot of people that wanna ditch the nine to five grad and they just don’t know how to do it and what to do right

Tracy Beavers: Right. Exactly.

Tim Melanson: now. So what you’re saying is that you actually built both businesses at the same time. You were still working and you built a business at the same time.

Tracy Beavers: Yes, absolutely. I had to because we are a dual income household, just like most people. And um, there was no, I mean, I love my husband dearly, but if I had said Tim, hey, I’m gonna quit my multi six figure sales career and, uh, go make no money for a while, building a business that I have no idea if it’s gonna work.

He would’ve been like. Hold on a minute. And so I, I just didn’t even ask him [00:02:00] that question. And also, I know myself so well, I knew that if I had the stress of the money hanging over my head, that it would derail whatever success that I could have had. So I chose to take a step, what I call a step down approach in my corporate job.

Um, I was working, the, the final straw for me was I was working for A CEO, grew his market share, 86% the first year I was there. On track to grow at another 38, 40 ish percent. The second year, he actually had the nerve to tell me he didn’t think I was gonna be that successful and he was gonna change the commission structure to benefit the company, basically.

And I was like, oh, holy cow. You know, I knew I didn’t have any control over my time, but I thought as a commission role, I had control, you know, make as much money as you want. Well, apparently not. So that’s when I was like, all right, I’m done. But what I did to help me to give me time to build this business was I took a different job at a little lower level, not a lot, little lower level.

Uh, that gave me a little bit more freedom, a little less stress, and allowed me to build the, uh, business and sales coaching [00:03:00] practice. And I started locally with people who knew me. They knew my track record, and they were like, yes, I want you to help me. And then as that business grew, as my business grew, I took another step down to a lesser role in corporate.

More freedom working remotely and, and, and that’s how I chose to approach it. So yeah, so it’s because for a while I was stuck in the all or nothing mentality, Tim thinking I either have the corporate job. Or I have the online business. And it finally dawned on me. I was like, well, duh, you could do both at the same time until, and keep your feet in both.

But, but to be realistic about it, I had to, I had to get to lesser roles and eventually the last role I had was fully remote working from home for a manager. When I went to work for her, I told her, I said, look. I’m building an online business. I’m gonna be a business and sales coach. This is not long term for me.

She said, I’m totally on board with that. She also had a side hustle she was building. She said, I know you’re gonna produce for me. I know you’re gonna do a great job, [00:04:00] and I’m not worried about it. And I was like, thank you, God. I mean, finally somebody that understood, you know, and, and wasn’t threatened by what I was doing.

Tim Melanson: Wow, Tracy, this is really good information because I think there’s a lot of people that are stuck in that like, ’cause I know we talk about people. I, I mean there’s lots of people that will sort of like, uh, you know. They lose a job or, or they, they’re willing to quit or something like that. But then there’s a lot of people that are stuck with high incomes and the lifestyle that goes along with that.

Right? And they’re like, what do I do? I can’t. Just like, I, I’ve had that conversation so many times with like, I can’t leave my job now. I’ll to start all over again, and I’ve got all this. Stuff. So you’ve got like a really cool system on how to like step back from that. Now, when you started to step down though, like what was the reaction from your CEO when you started to kinda like scale back a little bit and take lower jobs?

Tracy Beavers: Oh, oh. I think [00:05:00] he knew right away when he said he was gonna change the commission structure. I was like, okay. And then he presented me with a contract and I was like, this is so ambiguous. And I, he knew I was gonna leave. I mean, he’s. The writing was on the wall. So, um, so he was not shocked and, and I didn’t care.

’cause I thought, you know, if you don’t know how to compensate a Salesforce, I can’t work for you. Um, the, the other thing I did, Tim, that I failed to mention was, uh, I think we all need to get a very clear picture of our finances when we’re starting to make a move like this. Because the reality is there is a lot of money I was spending on things that we did not need.

They were things that we wanted, lifestyle things. And so I had to ask. Now I didn’t wanna do anything to disrupt the kids’ comfort or my husband, but anything that was for me that was not necessary, like food, clothing, shelter, um, I was like, Tracy, get real. And so I trimmed the fat as much as I could. [00:06:00] On so that I knew exactly the enough amount of money, the enough number to keep the lights on, so to speak, because I promised my husband I would not derail our retirement.

We had worked very hard to make sure that we could retire by a certain age, and he said, I’m all on board with this, but you cannot derail the plan we have. And I said, I’m, I’m on board with that. I will do that. So I had to commit to maintaining. Putting that amount of money into our retirement every month regardless.

So I knew that was a fixed thing I had to do, but then I had to look at what was I spending money on. And if you look at that and you trim some of that stuff down, your number is not as big as you think. Just ’cause you’re making six figures a year. If you shouldn’t be spending all that. I mean, you know, I mean, I hate to sound like a mother hen, but it’s the truth.

Really Look at your bills and say, do I need this? Do I need this huge cable thing? Can we do without it in the short term? Do I need to get my hair done every six weeks to the tune of $200 [00:07:00] or could I go eight or nine or 10 weeks and you know, and be okay? Uh, do I, did I need to get my nails done? Did I need to get my toes done?

Did I need to dry clean my clothes? Did I need to, you know what I mean? Like, just look at all the, did I need to have serious XM radio? Let’s talk about how expensive that is. And so I, I shut that thing off and I turned my car into a rolling office and I started listening to audio books that were free and podcasts.

And I started building and I flooded my brain with business building podcasts instead of paying for that, um, expensive radio. So we’ve gotta get creative. There’s, there is a way to work this out. We just have to figure out the pieces of the puzzle for you and what’s gonna fit. And the other thing I told myself was, okay, when I exit corporate, if, if this thing fails, I get out on my own and I fall on my face, I can always go find another job. You know, or maybe I, I have a lot of clients that do this. They’re building the online business. The income’s not quite there, so they’ll supplement with [00:08:00] something part-time. You know, there’ll be a VA for somebody, or they’ll go substitute teach, or they’ll go fill in at an insurance agent’s office a couple of days a week.

There are things we can do to get the money we need. We just have to think outside the box.

Tim Melanson: Yeah. Yeah, exactly. And I mean, I think one of the things that people do get stressed out about is that if they do have to go another. Up because it didn’t work. Then they have to start at the bottom again and work their way back up again.

Tracy Beavers: not necessarily. I think, I think, I think that’s a story we tell ourselves.

Tim Melanson: Mm-hmm. I, I agree. I’m, I’m on board. I’ve been self-employed for a long time now, but that’s just what I hear from other people is that they, but but you’re right. I, I think it is a story. I think it’s just one of those things to kind of keep us stuck in whatever situation, the win. Right. Now another one is the benefits.

People keep talking about the benefits that they have. Like, what do you mean benefits? Like, I don’t know about if like, uh, I don’t know. I mean, this is actually information that I found out, you know, through [00:09:00] my dad getting laid off. But when he got laid off from his company, he lost his benefits and then anything existing that he had was no longer covered because the new, the new plan that he got, it was all existing conditions, like those benefits are.

Uh, like an old, antiquated thing. That was when you used to work for the same company for 40 years or 50 years and then retire. Right. It doesn’t happen anymore. Not very often anyway.

Tracy Beavers: No, um, exactly. When I was in co, this is how old I am. When I was in college, they told us, you get the job, a job or you know, you get a job, you stay there for 40 years, you don’t switch jobs. Well, that went by the wayside, starting in about 2005 when companies started restructuring and all that.

But no, I, that is a valid point. The benefits, that was something that my husband asked me. He goes, now you’re gonna be giving up your company match on your retirement. And I said, well, let’s look at that number. What is that number exactly? And it turned out it was like [00:10:00] $6,000, which is a lot of money, don’t get me wrong.

But I was like, what if I could make more than that in my online business and put more than that into the retirement? He was like, that’s intriguing. So we just had, you know, I was like, let me give it a shot. Just let me give it a shot. And I have put way more, in fact, I could go pay off our house right now.

With the amount I’ve made in my business. So, um, you know, but the benefits thing, if you are a single person and it, I was lucky. My husband has a great job. He is a company man. He loves his W2 job and so he, we have benefits through him, so that’s great. Um, but a lot of people don’t have that. But there are lots of ways to get insurance.

There are lots of ways to fund a retirement. You just have to find the right people and have honest conversations and let them help you.

Tim Melanson: I pay my own benefits and I have for years now. It’s just, I mean, really all they say when they, when you get benefits is that the company is going to pay a portion of tho of that. They don’t even [00:11:00] pay the whole thing. You still have to pay for them. Right. So it’s, it’s like just this thing. Oh yeah, I’m getting benefits.

You’re actually not, you’re paying half of it them. Uh, now you might get a discounted rate, however, the disadvantages, like what we just said, if you were to leave that job, now you lose them and anything preexisting is gonna get. Um, but yeah, I mean, I think that the, I think that the one thing that, uh, people really should understand, I think from your story especially, is that when you’re working for a company, it’s up to them.

They could change the commission structure whenever they want to. Like they did. Right. And you had a situation where you were like, you know what? I’m a high producer. I can go out there and I can make this work. I can make as much money as I want. And then they change it on you, and now you can’t.

Tracy Beavers: And they can, and they can change your benefits anytime too.

Tim Melanson: They sure can. Yep. They could change your benefits. They could change what they match. They, all those things can change and, and now the longer you stay, like, I don’t know, maybe this is a [00:12:00] misconception as well, but do you think that the longer you stay, the harder it is to get out?

Tracy Beavers: Gosh, that’s a great question. I don’t, I don’t know that I believe that. I don’t know that I, I, I, again, I think that’s a story we tell ourselves because my question would be, what’s the cost of staying?

Tim Melanson: Yeah.

Tracy Beavers: friend, my friend Kristin, Mick wrote a book recently about that. It’s a great book. It’s, and I think it’s called The Cost of Staying.

Um, and it’s all about her story, about staying too long in corporate and putting up with a whole bunch of bs. Um, and the other thing was it was starting to affect my health. The stress of it. Um, I developed an autoimmune situation that I hadn’t de, I hadn’t seen coming. And that was due to stress. I mean, there’s just, there’s, there’s, um, there’s the money cost, and then there’s the health cost and happiness cost.

Um, and so, you know, sure, the longer you stay in a job, maybe the more bonus you get or maybe the better [00:13:00] benefits package or the more vacation. Well, all right. Really look at that. Just really look at that and ask yourself, can I still have that working for myself? And chances are you can have most of it.

Tim Melanson: Yep. Yeah. Yeah. And I, I do think that like some of the things that you mentioned, like, you know, when you were thinking about leaving, you started to focus a little bit more on your finances and where you could cut things. Like it’s just, I, I think that there’s a lot of. People that are in situations where they’re just not looking at any of that stuff

Tracy Beavers: No, they’re

Tim Melanson: forever.

Right. And, and that’s the reason why they’re scared. I, I mean, I think if you really took a step back in, even if you were working a job, I mean, when you’re working a business, there’s no way around it. I mean, we could probably talk about that in a, a little bit later, but I mean, you need to know your numbers.

It just is what it is. Right.

Tracy Beavers: Yes. You need to know your numbers.

Tim Melanson: right. And so what, when you’re an [00:14:00] employee, maybe you don’t, I mean, you should know your numbers, but you can get away with not for quite a while, right? I mean, the, the money comes in, you figure it out and, you know, just kind of works out that way. But the, another huge benefit.

Is that when you do start your own thing and you start looking at these numbers, you start to realize that, wow, I can be so much more efficient with the money that I’m bringing in, and I also have the ability to just work harder and make more right, or work smarter, sorry, work smarter and make more right.

Tracy Beavers: sure. Yeah.

Tim Melanson: So, okay. Um, that, that’s a lot of good stuff. However, there’s some bad stuff that happens too on the business

Tracy Beavers: is.

Tim Melanson: What, can you share with me a big one that, that we can learn from?

Tracy Beavers: Oh yeah, totally. So I have a, um, I have my own podcast. It’s called Create Online Business Success. And one of the episodes that’s been the most popular is the, uh, money mistakes that I made with my business. Um, and honestly Tim, I think we have [00:15:00] need to have more discussions about this because in the, one of the things that gets my goat in the online space is all of the stories of the, the highlight vid reels of, oh, I had my first launch and I made a hundred thousand dollars.

Or, you know, I made $10,000 in 10 minutes. You know, doing X, Y, Z, and I’m like, BS you did. I’m sorry. Can I look at your profit and loss and find out what your expenses really are? That’s what I wanna know. And so we need to, we need to be more transparent about things. Building an online business has expenses with it, and that is something we don’t talk about a lot.

And a lot of people like me make mistakes. In the beginning, the first coach I hired $6,000 bad fit. That was a big learning mistake. Um, another thing I stubbed my toe on twice is paid ads. Now for some of my clients, it depends on your audience. If you, if you have a certain audience, paid ads can work really well for you and you can get leads very inexpensively.

For me, my, uh, audience is online, uh, coaches, [00:16:00] course creators, and the service providers that service them. And that audience is really expensive because it’s. Popular. Um, and so I tried paid ads twice. Probably wasted $10,000 in that endeavor. Um, but along the way, you know, I learned a lot of lessons. I, I tried out some tech software platforms that were like, I, I started out with Kajabi, which I’m still with Kajabi, but then I got my head turned by another one that was a white label of go high level.

And, you know, tried to, tried to learn that that was terrible. Not good, a good fit for me. It’s a good fit for all some people, but it wasn’t a good fit for me. So that was an expensive lesson. Um, gosh, I hired a couple of wrong people, you know, I mean, we just, we make mistakes, but we learn along the way. And, um, I learned in that $6,000 coach mistake to ask better questions before I hire somebody.

And to find out exactly what the format is and how much time do I actually get with the coach. Um, with the paid ads [00:17:00] thing, I learned to ask better questions. The first time I ran ads, I had no business running ads. And the person that I hired from an ethical standpoint should have said that to me, but they didn’t.

Um, and the reason why was ’cause I didn’t have proof of concept. I didn’t have a, I did not have a proven product that was already selling and doing well. I thought paid ads would be the silver bullet to fix that they’re not. And then the second time I did it, I had proof of concept, but uh, and I had leads coming in.

But they didn’t stay on my list and they didn’t convert. And so, you know, I say all that to to, but what ended up happening out of that was I had to get really creative and I thought, okay, I need to grow my email list, which is what I teach now. And I did what all the list growth. Coaches said to do, which is create a free lead magnet.

Put it out on social media and your list will grow. Okay, cool. I had three lead magnets. My list was growing, but I wanted outta this corporate job and it wasn’t happening fast enough for me. And through those paid ad [00:18:00] failures, um, I learned how to squeeze every last nook and cranny out of Facebook. Or list growth in ways that other people have not even thought about and they don’t teach.

And that is how my group coaching program was born. I have a group coaching program called Business Visibility Made Easy. We do it three times a year. It’s eight weeks. People love it because I teach fresh list growth strategies and um, I, I built my multi-six figure business on Facebook. And they’re like, what?

They’re like, Facebook’s dead. And I’m like, no, it’s not. You just need somebody to teach you how to use it. So out of that. Out of that failure came really good things that have allowed me to, you know, um, to build my business and to help people.

Tim Melanson: It’s funny ’cause I wonder if that would’ve even happened if the failures didn’t happen.

Tracy Beavers: I know, right? I know. Yeah. Yeah, totally.

Tim Melanson: it’s like a, a mind bender, you.

Tracy Beavers: It’s, it’s like, yeah,

Tim Melanson: I would’ve liked to have not failed, [00:19:00] but

Tracy Beavers: right.

Tim Melanson: where would I be if I didn’t?

Tracy Beavers: Exactly. Exactly. And as you know, and the other thing is, as much successes I have had, and as many people as I have coached, I still have days where I feel down and I feel doubt and I, and I’m like, and I’m scared or my brain is fighting against me to do something that’s new and different.

Um, and so, you know, that’s the other thing it that feeling. Never really goes away. I thought when I started my online business, I thought that there, there would come a point where it would be built and I would be done, and I was racing to try to get to that finish line so fast. And about eight months in I was exhausted and I was like, why can’t I get to the finish line?

And then I realized that with an online business, it’s never fully built. We’re not building a McDonald, a McDonald’s franchise that you can build and stare at it and go, isn’t that something? The employees are in there, the cash registers are in there. Here’s the [00:20:00] menu. We’re churning out french fries.

That’s not what we’re building, and this thing is gonna grow and evolve over time, and I’ve gotta be willing to grow and evolve with it. That was the other, another lesson I learned.

Tim Melanson: And things change so fast

Tracy Beavers: Oh my gosh.

Tim Melanson: even a platform like Facebook could go under now what?

Tracy Beavers: For sure. Yeah. That’s why we have to build an email list. Um, you know, the whole thing with TikTok recently, are they here? Are they not? Are they sticking around? We don’t know. And then, you know, two years ago, Facebook and Instagram went dark for about 36 hours and people were freaking out. But those of us that built an email list, we weren’t freaking out.

Tim Melanson: no. Yeah. Yeah, exactly. Now, and I, I mean, I think that, uh, you had mentioned, well, I, I had mentioned that your business makes people feel less invisible. And I do think that is a thing because I, I feel like in this world, I mean, you just go to any one of those social media platforms, there’s [00:21:00] tons of people, but it’s like so much noise and how do you get.

People to like look at you. I mean, ’cause I, I think you’re right. I think you, you sort of go online and they’re like, oh, just create a lead bag. Then boom. All of a sudden magic things are gonna happen. Like, and it totally doesn’t, uh, work that way. So what’s, what’s the secret that you’ve figured out?

Tracy Beavers: Yeah, that’s a great question and I’ll use myself as an example. I’m a business and sales coach. There is one of me on every corner of the internet. I mean, throw a rock and you will hit a business and sales coach, right? And so that’s a great question to ask me. How did you break through Tracy? How do you have this, this business with all these clients?

And what it comes back to is it’s not, there’s not one thing. Yes, the lead magnets are important. That’s one piece of the bigger picture that we have to put together. So what I help my clients do is pick their, um, their thing. What do you wanna be known for? What do you want people to come to you for? Do you wanna [00:22:00] help, uh, caregivers that are caring for somebody with dementia?

I have, I have another client that helps caregivers, uh, of, with Parkinson’s diagnosis. I have another, uh, client that’s a quilter and loves to teach people how to quilt. You know, here I am, I’m a business and sales coach, but my messaging is getting you visible and helping you grow your list and bring in more leads.

That’s my thing, and it takes a while for you to get known for that, but we’ve gotta go in on that. And get the lead magnets out there. The offers out there. We have to be consistent with our content. And what I mean by that, I don’t mean exhausting yourself trying to post twice a day, seven days a week, all year long, that that’s not sustainable.

Unless you have a team, I don’t recommend that. What I do mean is committing to what you can do. So when I was building alongside my corporate job. I had to be really realistic about my time. I knew I wanted to develop my own free Facebook group because it was gonna be a great list growth strategy. Also give me a chance to do market research with my ideal clients and get to [00:23:00] know them in a way that I get, can’t, couldn’t get to know them anywhere else.

’cause they’re in my community, right? And we’re having conversations. So I knew I wanted to do that. All right, well, how much time is that gonna take? How many, how many posts in that group did I wanna do each week? And then I had to have my regular piece of weekly content. And I teach my clients to pick either a live video, going live on social or a podcast or a blog, preferably the live video or the podcast, because a blog doesn’t deepen that know, like, and trust factor as fast as being able to hear me and see me, right?

So I said, okay, podcast. This was. Gosh, at this point, I think it was 7, 6, 7 years ago. Anyway, I was like, oh God, I don’t think I wanna do that. That that’s a microphone, that’s a studio, that’s lighting, that’s tech, that’s editing. No, Tracy does not love tech. So, no, I was like, Uhuh, but I can talk to a brick wall.

And I thought, I’ll push a live button and I’ll go live. That’ll be my thing. [00:24:00] So I went, I’ve been going live at 1130 on Thursday. For years. But I did that. I was consistent with it, and then I knew, okay, that’s one piece of social media content. Then I repurposed that live content into two to three social media posts for the week.

Got those done, threw in a couple of lead magnets. Now I had five things I could post every week, weekend, week out without fail, but I had to stick with it. And so what I, what I help my clients and students do is, okay, I am like, okay, Tim. Tell me what’s going on in your life? Are you caring for a parent?

Are you, you have little kids at home? Do you have a full-time job? Let’s figure out what can you do week in, week out, and stay consistent with it. Even on the weeks when we don’t feel like it. And if it’s only two posts a week, and then you go live, do that. Because when you maintain that consistency, that is what ramps up your visibility with the algorithm.

That is what pushes you out beyond your competition because you are consistent and your competition’s not going to be.

Tim Melanson: Yeah.[00:25:00]

Tracy Beavers: The, the big mistake is I’m gonna go post seven days a week. I’m gonna get so excited about it. Okay, cool. Well, tell me how you feel in 30 days. You’re gonna be exhausted and you’re gonna quit, and you’re gonna take a break for two weeks and then you’re gonna come back and you’re gonna try to pick that boulder that’s down at the bottom of your hill, back up and push it back up The.

Then you’re gonna get exhausted and you’re gonna let the boulder fall back down. That is not gonna build a business. So the biggest thing to break through is to just pick your regular piece of weekly content. Pick what you wanna talk about, get out there, let people hear you. See you have, make those connections.

And before you know it, your business grows. Gonna blow wide open.

Tim Melanson: Wow. Yeah. Wow. So, so good. And that, and that is the mentality that a lot of people have is like, go really fast. You know what a, a good analogy I heard for that one is like, it’s like if what’s gonna get you better results working out for five, 10 minutes every day or working out for full day 24 hours once a year.[00:26:00]

Tracy Beavers: Once a year. I know. That’s great analogy. I love that.

Tim Melanson: you know, you sa maybe the same amount of time, probably more, but it’s not gonna do anything really. You’re gonna wake up the next day exhausted and you’re not gonna be able to get outta bed for a week. Right?

Tracy Beavers: not gonna be able to walk.

Tim Melanson: Yeah. But, but people don’t see it that way. They’re like, they, they get all super excited about things and just wanna go full steam ahead and that’s just not sustainable.

So I, I love that advice. It’s really, really good.

Tracy Beavers: Awesome.

Tim Melanson: So, okay, it’s time for your guest solo. So tell me what’s exciting in your business.

Tracy Beavers: I am really excited about my business. Um, at the time of this recording, we are in, we’re ending summer and I did something a little different the last few months I’ve been running, um, low cost live workshops, not for the income. But for the visibility and the audience growth and the, and like we’re talking about being a thought leader in the space and giving people a, a low cost way to come see what I’m all about, to hopefully warm them up to my larger offer, which is the eight week [00:27:00] group coaching program.

Um, and so that’s been really fun. I’m doing my third one next week. And then we do launch, um, business visibility made easy towards the end of September. With live masterclasses in October. Um, and so I’m really excited about that. And the other thing I’m excited about is my podcast. I launched it last year.

Finally, I had a podcast on my list from the beginning. I knew even though I was going live, I’m like, I would love to have a podcast. How much fun would that be? Well, the tech just kept, kept stopping me. My brain kept saying, Nope, don’t do that. But I finally got time to tackle that last year, launched it, and it’s been so much fun.

So there’s a lot of exciting things going on.

Tim Melanson: Yeah. Podcasts are a lot, a lot of fun. They’re also a lot of work, aren’t they?

Tracy Beavers: Well, they can be, except that the way we’re doing it is a little different. So, um, um, my format is to use my live training. So, um, and it, it was one of those duh moments. One of the things that kept me from getting to [00:28:00] it for so long was I thought, okay, you’re going live. Your audience is expecting it.

They love it. You love it. Okay, you’ll do that and then you’re gonna have to go and sit in a bedroom in a closet somewhere and then record the podcast. And I’m like, that’s a lot of time. And then edit it and all that other jazz. So what I, what a friend of mine was like, Tracy, you are using Streamy Yard to go live, pull the audio and use that for your podcast.

And I was

Tim Melanson: Ah,

Tracy Beavers: well, duh. That makes perfect sense. So when you listen to my podcast, you’ll hear me say, today’s episode is a live training I did for my free Facebook group. And then I, I hired somebody for an hour of their time to teach me how to use the script, which full disclosure, it took me two weeks to learn how to use.

’cause tech is not my jam.

Tim Melanson: be.

Tracy Beavers: Oh, my stars. Here’s the irritating part. Our son, who’s the senior in college, is my podcast manager. Last year when I was started to doing this, I go, Hey, do you wanna be my podcast manager? He’s like. Sure, but I don’t even know what that means. I’m like, no worries, I got you. We’ll figure it out.

And so he got into [00:29:00] the script and do you know how annoying this was? He learned it in like 15 minutes. He goes, mom, this is not that hard. I was like, oh my, okay, whatever. So anyway, he is taking, doing the tech part. So I pull the audio, I record my cold open, he gets into the script, stitches it all together, gets the final comp, throws it out on bus sprout and makes me look amazing.

But, so that’s how we’re repurposing ours. We’re just so the podcast is like, you know, extra on top.

Tim Melanson: Well, the podcast, I mean, that’s the thing. The podcast is whatever you want it to be. It just, it, it’s just a something. Right. So, uh, so I love what you did there. You’ve basically taken the work that you already did and just stitching it together and releasing it in a different way. That’s awesome. That’s awesome.

So now, uh, who is it that you think would get the most out of like your material?

Tracy Beavers: Oh, definitely online entrepreneurs, coaches, course creators, um, and the service providers that help them. So like website developers, copywriters, VAs, they’re all looking for [00:30:00] visibility too. They’re all looking for their ideal clients. And so people that are, um, what I hear a lot is that people come to me, they’re like, Tracy, I, I feel invisible.

I feel like I’m screaming into the void on Facebook, LinkedIn, Instagram, and. I’m not getting any conversions. I’m not getting leads coming in my list growth is stalled. And so that’s where I come in and I help them because they’re, uh, they’re, it’s hard to see our own stuff and that’s why I will always have somebody in my life that I’ve hired to either be a coach or like right now I don’t technically have a coach, but I have a strategist.

I have, um, and, and I don’t know if, I don’t even know what to call her. Her name’s Maureen. We’ll just call her Maureen, but she’s like an integrator strategist, high level, higher level. So she’s looking at my business from a higher level and she’s seeing all the gaps of things that I could be doing better and ’cause it’s hard to see those gaps and those leaks, um, on your own.

And so that’s what I help my clients do because chances are. There’s a few [00:31:00] things that we could do different plugging those leaks that will just explode their business.

Tim Melanson: Yeah, you can’t see your own blind spots. It just is what it is. Right.

Tracy Beavers: for

Tim Melanson: You know, we’ve gotta, we don’t have eyes in the back of our head, and it’s the same thing in our

Tracy Beavers: Now, listen, listen, Tim, don’t tell my children that because I’ve told them that for the, for their entire lives. I’ve got eyes in the back of my head,

Tim Melanson: There’s like mirrors on your glasses

Tracy Beavers: right? Yeah, yeah, yeah, yeah, yeah. We’ll go with that. We’ll go with that.

Tim Melanson: Oh, that’s awesome. Okay, cool. Well, uh, so now actually one more question. Um,

Tracy Beavers: Yeah.

Tim Melanson: if I were to go and, and look at some of your free material, would there be enough there that I would actually get something from it that I could use?

Tracy Beavers: you bet. ’cause I don’t do fluff. Yep. Gotcha. Yep.

Tim Melanson: And, and where can they find it?

Tracy Beavers: So if they wanna go to my website, tracy beavers.com, there’s a dropdown that says Marketing resources, and I have, oh gosh, probably 10 or 12. Really good lead magnets on there. Like, um, how to make sure your Facebook personal [00:32:00] profile is actually growing your email list.

Um, same thing for your Facebook business page. If you wanna set up your own free group, there’s information on that. If you wanna navigate other people’s groups for visibility and list growth, even the ones that don’t allow promotion, there’s something on that. Um, there’s a mindset, one that’s been very popular, it’s a less than 62nd exercise where I walk you through how to rewire your brain for success.

And that one’s been really popular in the last year or so, I think, just because of all the stress that people have been feeling. So, yeah. Tons of stuff.

Tim Melanson: good. Last question. Hardest one. Who’s your favorite rockstar?

Tracy Beavers: Oh gosh. Um, well, oh holy cow. That threw me for a loop. Um. Well, for different reasons. Okay, so Chris Stapleton, I’ll listen to him sing the phone book.

He’s so good on my stars and I cannot believe he didn’t think he should be a singer. I was like, what in the world? Um, I love Justin Timberlake because he’s so jazzy and so fun. I. Anything by Earth, wind and Fire gets me up [00:33:00] and Grooving Love September. That that song just, ugh. But then you gotta love Edda James for at Last.

That’s my song with my husband. And then let’s talk about Taylor Swift for a second. Now, like her or not, that girl is running the United States of America. I mean, she, she just kind of is. And you know, for, I love her music. I do, but for, even if you don’t love her music. I think we all have to sit back as, as business owners and admire.

Her marketing strategy is banging, so that’s not one person. I’m sorry. I can’t give you one person.

Tim Melanson: Oh, that’s fine. I’m the same way. He is like as a musician, they say, who’s your favorite musician? I’m like, I can’t even answer that. I’ll give you a whole bunch.

Tracy Beavers: I know. I know. My hus.

Tim Melanson: good ones.

Tracy Beavers: Thanks. My husband is the same way. He loves music. He has no talent for it. Like I played musical instruments growing up, but he knows music. And um, I have to tell you a funny story. We went to Memphis and we were at Sun Records doing a tour [00:34:00] and he was so excited, you know, ’cause that’s where Elvis played, and Jerry Lee Lewis and all these people.

And they did tell us though, that Maroon five had recorded there. I was all excited. We walk out and with, with the kids and John’s like, well, what was your favorite part? And they’re like, the Elvis thing and the Jerry Lee Lewis thing. And I go, well, I really wish they would’ve told us more about Roon five.

And he died laughing. He was like, you, the Sun Records thing was lost on you.

Tim Melanson: Cool.

Tracy Beavers: It’s like you just didn’t get it. So that’s been a, a running joke for a long time is I just wish they would’ve told me more about Maroon five. So anyway.

Tim Melanson: Awesome. Well, this has been a ton of fun. Tracy. Thank you so much for rocking with me today.

Tracy Beavers: Thanks for having me.

Tim Melanson: Awesome. And to the listen, make sure you go to workathomerockstar.com for more information. We’ll see you next time on the Work At Home Rockstar Podcast.