The Back-Story
Episode Summary
In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Jamie Levin, owner of JLevin Communications. Jamie is a strategic communications consultant who helps businesses strengthen both their internal and external communications, and in this conversation she shares how she built a flexible business from home after rising to the top of the corporate world and realizing she wanted something different.
Jamie opens up about burnout, career recalibration, and the moment an unexpected firing turned into a blessing that pushed her toward a better fit. She also shares practical advice on building a business through referrals, staying on top of invoicing and cash flow, working flexibly from home, and using trusted subcontractors to better serve clients while keeping operations lean.
Who is Jamie Levin?
Jamie Levin is a strategic communications consultant with 15+ years of experience spanning internal and external communications, events, community initiatives, and engagement. Through JLevin Communications, she helps businesses communicate more clearly, build visibility, and align their messaging with their overall goals.
She is known for being a proactive leader, collaborative partner, and people-first problem solver who brings both strategy and execution to the table. Jamie works across a wide range of industries and brings a practical, relationship-driven approach to helping organizations earn attention, build trust, and keep their communications running smoothly.
Show Notes
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⏱️ Timestamps
00:23 Career Success Story
01:08 Burnout and Next Steps
01:47 Fired Then Recalibrated
04:46 Home Office Setup
07:38 Working With Family Around
09:39 Sales and Networking Tips
15:37 Cashflow and Invoicing
19:15 Outsourcing and Subcontractors
21:34 Guest Solo Industry Variety
24:40 PR ROI and Media Channels
26:26 How to Work With Jamie
28:41 Favorite Rockstar and Wrap
Transcript
Read Transcript (generated: may contain errors)
Tim Melanson: [00:00:00] Hello, and welcome to today’s episode of the Work at Home Rockstar podcast. Excited for today’s episode. We’re talking to the owner of j Levin Communications, and what she does is she’s a strategic communications consultant that helps businesses with their internal and external communications. She’ll find out a lot more about that.
Little bit later, uh, we’re talking to Jamie Levin. Hey, Jamie, you ready to rock?
Jamie Levin: I am so ready to rock.
Tim Melanson: Awesome. We always start off on a good note, so tell me a story of success that we can be inspired by.
Jamie Levin: I always wanted to be the head honcho, right? I just, whether it was on the sports field or in the classroom, I, it was just what I always had to be at the top. So I worked my way up to the top and I ran, um, communications, internal and external communications, corporal and corporate events, um, and travel for. A multi-billion dollar company and it was wonderful. And I did it with two children, which is even more wonderful and also speaks to my support [00:01:00] system, um, and the team of friends and family that I have around me. And so, yeah, that’s my good note. I made it to where I had always aspired to be.
Tim Melanson: Wow. Well, what next?
Jamie Levin: What next? Then I went the completely opposite realm and you know, was like, I don’t wanna do this team thing anymore. It was great while it lasted for about six and a half years, and I was truly blessed, had an awesome team, but I was just burnt out.
Tim Melanson: Yeah.
Jamie Levin: I was burnt out.
Tim Melanson: Isn’t that funny? Hey, once you get to the top of the mountain, you’re like, uh, what do I do now?
Jamie Levin: Yeah, I see it. I feel it. I get it now and. It was great and it was amazing, and I wouldn’t change it for anything in the world. Um, and it’s allowed me to get to where I am today, but I don’t think I ever have to go back there.
Tim Melanson: No. Okay. Well I’m wondering, so sometimes the good notes, uh, and the bad notes come together, there’s some things that don’t go as planned, and I like to talk about that because as we all know, I mean, there are gonna be things that aren’t gonna go as planned and. [00:02:00] That’s oftentimes what keeps people from starting in the first place.
And I wanna make sure that people understand that, hey, you know, you can have some success and have some failures and you’ll get through it. And maybe you can give us an example of something that,
Jamie Levin: For sure, and I think the, the failures are what make the successes that much more rewarding. Um, so I started my career in New York City at a very large, um, public relations agency, and then I relocated to Florida to be with my now husband. Um, and I started working for a smaller public relations agency in Miami.
Right. This is what I know. I’ll be fine. Okay, great. Um, worked there for a bit. Not long into my tenure there, I was given a promotion and I was like, oh, wow. It’s so nice that they recognized hard work. About two weeks later, I was fired. I was like, okay, this makes no sense to me. In [00:03:00] hindsight, it was a blessing.
I was not happy. I would eat lunch in my car. Um, there were no windows there and I was just, well, at least where I was sitting and I need sunlight and daylight. And then it just afforded me the opportunity to recalibrate and say, okay, now it’s time for me to make my life here. I can’t work for a really small organization.
I need to meet people. I’m a people person, and what am I gonna do next? And thankfully. It kind of, you know, it catapulted my career in the right direction from there. So, you know, blessing and a curse and a learning opportunity and all the things.
Tim Melanson: Hmm. Well, how did you handle it then? Was it like super depressing or did you just like roll to the next thing? Or,
Jamie Levin: I think I was relieved in a way ’cause I’m not one to quit. It’s just, I don’t have it in me. Like I will just, it is what it is. I’ll keep grinding until I, you know, find the next thing. [00:04:00] Um, but you know, it forced me to move on instead of just hang on to something that was never gonna be, which is fine.
Tim Melanson: Yeah, absolutely. Yeah. ’cause uh, oftentimes, you know, those pushes, uh, you know, the universe has given you a sign. I, I mean that’s what I believe anyway. I dunno if
Jamie Levin: Right, right. Right.
Tim Melanson: you know, it seems as though, ’cause like you said, you weren’t happy anyway, so you might not have actually, and, and that’s similar to a lot of people’s with our personality, is that we’re not quitters.
So we’ll stick around someplace where we shouldn’t be for a lot longer than we probably should. Right?
Jamie Levin: Right. Like we’re trying to prove something to ourselves, but I’m not sure what, um, so it was a blessing learning experience onto the next one.
Tim Melanson: So now when you’re working from home, uh, the, the home office is an important aspect of it. And hey, I mean, sometimes you don’t even have the opportunity to have a good home office. I know I started at a kitchen table, but, but I’m wondering, like, actually that’s a good [00:05:00] question. Where did you start?
Did you have a home office to start off or did you build one as time went on?
Jamie Levin: So I’m very lucky. I did have a home office, but the irony of it is, oops. I would say 85% of the time, including this time right now, I’m not in my office, which is also one of the amazing things about working from home, right? So my home office is excellent. It’s MySpace. No, nothing else is in there. But at the same time, sometimes I just need like a change of scenery or sometimes I feel too lonely in there.
And so it’s like I wanna be around my favorite coworker who’s my dog, um, because it’s just her and I. Sometimes I just think, and again, it’s, I’m very lucky with what I do also contributes to my ability to be flexible. Yeah. Do I have multiple screens in that office and the standup desk and the treadmill underneath?
I, I do. And so am I in there often? Yeah. But could I also be working for my kitchen table? Because at that given moment, [00:06:00] all I need is my laptop and my phone and my mouse. And a pen and paper. Yes. I still use a pen and paper 100%. So do I think it’s a, you know, nice thing to have? Of course. Do I think it’s absolutely necessary?
Absolutely not. I don’t,
Tim Melanson: Yeah, you gotta start somewhere. It, it starts really with the desire, right?
Jamie Levin: yeah, you don’t wanna let it be an obstacle, right? Don’t let it stop you from, or prevent you from doing what you wanna do. That would just be an excuse. It’s okay if you pack up your backpack every day. I do it often. I mean, I admittedly. I work from my car, sometimes work from the coffee shop. Sometimes it just, sometimes in order to get things done in a timely fashion, it has to fit in other things,
Tim Melanson: and it probably does depend on what you do as you’re, as you work too. I mean, if you’re on the phone a lot, you know, it’s
Jamie Levin: right.
Tim Melanson: Um.
Jamie Levin: year complete. And look, there are days and times where [00:07:00] I’m like, Nope, I have to be right here in front of the computer. Right. And also, it’s what works for my clients. Some of my clients prefer the phone call over the video call, and I’m like, great, let’s do the phone call. I can do laps around the house if I want or walk the, and I’m completely honest with them, that’s what I’m doing.
And they’re taking a hike also. So it depends on the nature of the conversation. What do you need to speak about? What are you trying to accomplish? Um, if I’m writing a column, can I be out and about? No, I mean, I guess I could dictate, but no, I’m sitting at my desk, you know, laser focused and efficient.
Tim Melanson: So now is there other family members that are working from home too?
Jamie Levin: Thank goodness. No. I love my husband very much, um, but it would not work out well if we both left from here. So, no, I’m very fortunate. I, I, I know my personality and I know his and well, again, I love him very, very much. I need my space. [00:08:00] He doesn’t want to hear my voice all day and I don’t blame him ’cause I don’t even wanna hear my voice all day.
Just my dog.
Tim Melanson: Yeah, so you may be using that office a little bit more if he was home.
Jamie Levin: Exactly. Oh yeah. When he, in the rare instance that he is home, um, or takes a call from here or whatever the case is, and then is running back to his office, yes, I’m definitely in there. Or if it’s a day off from school for my kids, um, you know, there’s, there’s separation. It’s, it’s definitely very necessary.
So again, am I spoiled to have it as an option? 100%.
Tim Melanson: Yeah. And when, when the kids are home or anything like that from school, is there, like how do you work it so that you’re not getting interrupted all the time?
Jamie Levin: We’re, I pray that I’m a good communicator being that that’s what I do for a living. So I’m very honest with them. And we go through the day, just like any other day, we would go through the day, like what they have after school, how they’re getting to their travel soccer practice. Like we talk about the things, [00:09:00] right?
So I’ll sit them down and, uh. My older son just turned 12 and my younger son is about to be nine next month. So that definitely helps, right? Like they can occupy themselves, they can play together, they can get on their, ride, their bikes. Um, but we talk about the day and I’m like, okay, I have calls at, I’m just throwing out share.
Right? 10 30, 11, 12 30 in one. I’m available to you. Other, you know, other than those times if we need to have a conversation. But mom needs this chunk of time to get stuff done, and then I’m all yours, because again, I do have to be flexible on the days that they’re off of school. And thankfully my clients understand that as well.
Tim Melanson: Um, so now one thing that kind of caught me by surprise, I think a little bit when I first. Started my business is how important or how much you have to be a salesperson. Right? And you have to get out there and, and, and generate those, those sales yourself. And I mean, there’s lots of ways to do it. And I mean, I think now [00:10:00] things are very different than they were 20 years ago.
Uh, but I, I, I feel like it’s still pretty complicated in a lot of ways, and a lot of people do struggle with that. So I’m wondering, like, first of all, you are a very out outgoing person, so I imagine this might come naturally for you or, or not,
Jamie Levin: Yeah.
Tim Melanson: but how would you, how would you explain it to somebody who might be a little bit more introverted?
How, how would they go out there and build their business?
Jamie Levin: Yeah, so I think there are a few things, right? One, consider your network. I am super blessed that the majority of the people who I work with today, I’ve worked with in the past life,
Tim Melanson: Mm-hmm.
Jamie Levin: So, you know, I worked with them because we worked for the same company. Or they were a client of mine in a past life when I worked for another agency.
Um, or they heard about me from someone I’ve worked with in a past life. So I, I think word of mouth when it comes to service [00:11:00] based companies and people focused organizations still hold strong. Right. I understand there’s SEO, there’s SEM that. Yeah, and I do think there’s value. It also depends how large you want to get and what your geographic footprint can be and a number of other things to think about.
So one, I think word of mouth is still very strong. Um, I do have a website, right? I think that helps from a credibility perspective when you’re ready to go there. Um, could I be doing more SEO and SEM 1000%? But I also have to remember that I am one person and I want to, you know, do great work for all of my clients, and I only have the same 24 hours in a day that everybody else has.
So being mindful of growing too quickly or taking on too much and then stressing yourself out to the point where you’re not doing good work for anyone. Um, [00:12:00] you know, then there’s LinkedIn and networking platforms and writing a blog to reinforce your subject matter expertise. There’s networking organizations.
There’s nonprofit organizations in terms of like, oh, I’ll be on a board because this is something that I’m really passionate about. But it’s also okay if business opportunities come from there. It’s not, you know, like that’s not a dirty word. Like it’s okay. Um. So I think putting yourself out there, making sure you’re clear about who you are and what you do.
Um, having that strong elevator pitch, because even today, sometimes some people will ask my mom like, oh, what does Jamie do? And she’s like, well, and I’m like, come on mom. I’ve been doing this now for like 25 plus years. You should know, right? But I think. Being able to share with people how you can help them and, and what you do and, and being very aware of who you are, um, is also extremely important.
Tim Melanson: Yeah, [00:13:00] I agree. I think word of mouth is huge. I, I mean, referrals is how my business has been running, and I mean, I, I sort of have the same ideas as you. I’m like, should I be doing more about my SEO and. But the business still keeps coming in from the referrals. So, and, and they’re just so much easier when you’ve got this warm introduction than when you have to like talk to somebody cold and convince them that you’re the right person for them.
Right.
Jamie Levin: Right. And it’s a blessing to be able to say, be a little, you know, you can choose a little. I always say, and I’m not gonna say the word, but I get the same amount of money working for a nice person as I do for a, you know what? So why would I want, like, I wanna work with nice people, so. Because that makes my day, like, it makes my job that much more rewarding.
It makes my day that much more pleasant. So again, this idea of word of mouth, normally if you’re getting a referral from someone who either you already do work with and you like them and they like [00:14:00] you, and it’s a positive relationship, people normally surround themselves with other positive people. Um, you know, so you can trust that referral a little bit rather than just like.
Here’s someone who just came in through my website because they saw the services I offer, which don’t get me wrong, they can also be great. I’m not saying they can’t, but it’s like going on. You know, like if you were going on a date, if a person recommended someone because they’ve had interactions with her mentor versus like a total blind date, of course the interactions is gonna be a little easier, right?
Like, you know what you’re walking into.
Tim Melanson: Now, is there something that you do regularly to get your referrals? To give you referrals, like, or do they just come.
Jamie Levin: I probably should, so thank you for the idea. But no, I, I don’t, I am very, very, very blessed, but I should probably build that into my process. It would be a good idea.
Tim Melanson: Well, it’s a good problem to have when you don’t [00:15:00] have to actually ask. And, and I, I am same, similar. I don’t deal anything. I, I, I tried to like, play with these like, referral programs and like try to give referral bonuses and all that stuff and I, I found that that was like e even a step backwards. ’cause now it’s like.
Uh, they can’t just say, I’m referring you to this person. ’cause they’re good, not because I’m making money off of it. Right. You know, and I, I thought that that was just a little bit more authentic. Right?
Jamie Levin: I mean, look, a great testimonial is super helpful, right? So, um, but no, I haven’t, but I should, I should think about it,
Tim Melanson: Now what about the, the cashflow side of it? And this is something that. Uh, way too many businesses, I think don’t, don’t take seriously about whether they’re actually making money, you know, or whether they’re actually losing money. ’cause revenue and profit are very different things. Right. I’m wondering what are some of your either tips or some of the things that you do to make sure that you’re ahead of the game?
Jamie Levin: [00:16:00] Yeah. So I think one, again, it depends on the industry, right? Like what tools do you really need to be successful? Thankfully, I am super blessed and everyone’s like, what do you mean you need a computer, a phone, some headphones, a pen paper? And I’m like, mm-hmm. And there are some platforms that I use for, you know, tools and resources.
But like, I still do my invoices in Excel and I’ve been doing this for three years. You know, like the, could I, could I be doing it another way? Yeah. Might it be more efficient? Maybe, but like, it doesn’t take me that long. So I think you, one, you don’t, you know, crawl before you walk. Right. Do you need the necessary tools to get you off the ground?
Yes. It’s very important. need, are there some tools that could make you more efficient that you have to say, okay, sometimes it has to be, it has to be worth my time and my [00:17:00] time is worth my money. 1000%. Um, I think also I’m very, I’m lucky to have great clients, right? And so they appreciate what I do and one of the ways that they show me they appreciate me is.
If it’s a 30 or 45 day, you know, turnaround, then it’s there within 30 or 45 days. Um, I’m still one of those odd people who, um, I bill people hourly,
Tim Melanson: Hmm.
Jamie Levin: which I know is strange these days. I’ve always said I won’t put anybody on a retainer because I can’t prioritize one business over the other. They’re all important to me.
So if I put one person on a retainer. Other people, I don’t. Then are they expecting some other, you know, that wouldn’t be right in my, in my mind in how I do business. And I consider myself to be pretty efficient as a working mother of two. So it normally works out in other people’s favor. Um, [00:18:00] but I think, you know, it’s okay to follow up on invoices also.
Like, there’s no harm in that. I did it this morning and it’s just a friendly nudge and it wasn’t a big deal. They were like, oh my gosh, I’m so sorry. Like it happens. Um, but I think just, you know, checking in every once in a while, making sure that, you know, you’re tracking everything very well and. Do you have to do that when you work for a large organization?
If you’re in communications, no. But that comes with the territory of being a business owner. So carve out that time. Don’t get behind on things is the other thing I would say, like when it comes to invoicing, like I, I won’t let it go five days into the month without invoicing a client, just because I want it off my plate and onto their.
Tim Melanson: Yeah. Well that’s, and, and that’s the thing is that when you do give those nudges and you send those invoices, I think some people have this like fear of, of like, okay, what are they gonna say? But I mean, in my experience is similar to yours, that it’s [00:19:00] just, oh, I forgot. Sorry, sorry about that. And, and off it comes.
Right? Or if there is an issue and they are struggling or something, you’ll get an email back saying that like, but either way you’ll get some clarity on what’s going on. Right.
Jamie Levin: 100%.
Tim Melanson: Yeah. Uh, I’m wondering, so now in your business, do you do everything yourself? I think you mentioned earlier that you have a few people that you, uh, contract out to.
What, what are those, what are those people that, that help you in your business?
Jamie Levin: Yeah, so I, you know, I try to be mindful of what am I spending my time on and where could I even send, you know, save my clients a little bit of money. So if I’m able to have somebody else do some work that. In the PR world, an account executive, if you would, would be the level can handle then, like I’m not billing that out at the same rate that I’m billing my time out.
I’d like to save, I like to save money, so I like to save people money. Um, you know, so whether it’s. [00:20:00] Research that somebody can help me with. Or am I a graphic? Can I be dangerous? Yeah. But am I a graphic designer? Absolutely not. Right? So there are a reason that there are graphic designers in this world, and I have an amazing one, right?
And so he does some work and it’s a value add for the clients. So they’re thrilled, right? Because it can be more of a one-stop shop. Um, and I can be the middleman between people and I have the vision and it’s still saving them time. Um, I also have a great person that I work with on video, so, you know, I think it’s just, again, this idea of efficiency and being mindful of where you’re spending your time and at the end of the day where you’re, when you’re, where you’re spending your clients’ money, right?
Like, if you care about the people that you work with, you don’t wanna spend their money unnecessarily. It’s irresponsible and it’s just, it’s icky, for lack of a better word.
Tim Melanson: Yeah. So for the most part, the people in your business are, uh, subcontractors that do the work for the client, [00:21:00] but you don’t necessarily have people that like, do your books for you or, or like any of that stuff. You do all your own stuff.
Jamie Levin: Yep. I do all my own back office, if you will, which is probably why I’m unable to print at the moment. But like, you know, it’s what, it’s, I can print from my phone just fine. So there you go. But it depends on the day where I’m. If I’m the IT person, the bookkeeper, the CFO,
Tim Melanson: Yeah,
Jamie Levin: so yeah.
Tim Melanson: well you might need an IT person. Hint. Hint. That’s what I do. Yeah. So it’s time for your guest solo. So tell me what’s exciting in your business.
Jamie Levin: I think what’s exciting to me is that I get to dabble in so many different industries, right? So there are many times in my career, like at one point I was in automotive and it was, I loved it. There was one point when I was in automotive aftermarket and I loved it. There was one point when I was in [00:22:00] construction and I loved.
How cool is it that I can be in commercial cleaning energy, nonprofit sports? Um, I don’t wanna leave people out interior design. Like I just hard washes. Like I just get to apply my skillset in so many different places and I get to speak different languages and different things are exciting. And so when anybody’s like, what’s your, like, what’s your day like?
I’m like. I know that at six 30 or seven in the morning, I, it just, and so for me, that’s what drives me because I’m not like a going through the motions person. I don’t do well like that. Like it’s just not how my personality is, and it’s not what drives me or fuels me. So it’s not even. meant mo all my clients are ongoing, so it’s not like, Ooh, this is a fun project.
It’s a fun project with an ongoing client. Um, but then I’m juggling, right? And getting to talk to [00:23:00] different reporters in different industries so it doesn’t get stale. Um, and it also pro provides me with like some amazing business development opportunities with regards to reach, right? Because I don’t.
While I have niche areas that I’ve worked in before, and so yeah, I’m, I’m more of an expertise quote unquote, and have relationships as people love to say with reporters in those areas. My skillset can be applied to any industry, so like, wow, I’m blessed, especially in this world of AI and all this craziness that’s going on.
Tim Melanson: Mm-hmm. Well, and, and that’s, that’s really cool to talk about too because there’s different types of personalities and some personalities like to have that very structured. I know exactly what I’m doing every single day and some people like to have a little bit more changing. Right. And you know, it sounds to me like you’ve found something that’s really awesome that you’re able to kind of like just jump into all these different things and keep things exciting for yourself.
Right.
Jamie Levin: Yeah. Yeah. Plus you never know what the media is gonna say on [00:24:00] any given day. So, you know, like what’s timely at this moment. Like one of the things right now of course is the flu, right? Unfortunately everybody’s sick.
Tim Melanson: Hmm.
Jamie Levin: commercial cleaning company has like some pretty cool things they do when it comes to that and like how does that contribute to, you know. Productivity in the workforce and people being able to go and schools not being impacted. And so how do you make, so whatever’s going on in the world can also contribute to what you’re able to share and how a client of yours, you know, can support people in the world that day. Like that’s pretty cool.
Tim Melanson: That’s awesome. And that’s, uh, so yeah, I mean, I’d like to know more about, about that because the thing about that is that you have to really have a pulse on what’s going on in the world and for. The people that are running the businesses that you work for, do they really have time to do all that stuff?
Like they’re busy breathing their business, right?
Jamie Levin: Yeah, that’s what [00:25:00] I always say. PR is extra credit. Um, you know, it’s also a challenge ’cause it’s hard to. To say like, Hey, here’s your ROI on the article I
secured for you last week, but how amazing was it when my energy clients sent me through like, Hey, just so you know, this CPA lead came in through the column that we wrote for this publication.
I was like, oh my gosh, you’re amazing. You just made my day. Thank you for letting me know, right? Because all I can tell you is, hey, if you were gonna buy an ad in this publication, it would cost you X, Y, Z, and we got the same space and it just cost you my time.
Tim Melanson: Yeah.
Jamie Levin: like your brain power to bring it to life and your time to do an interview.
So, um, so yeah, that part’s fun also.
Tim Melanson: Yeah. And, you know, media and, and that kind of stuff is so much more accessible now than it was 20 years ago too, right. So just about any company can jump into it as long as they have someone that knows what they’re doing, right.
Jamie Levin: Right? Yeah. Yeah.
And there’s so many different channels too, [00:26:00] which is, you know, is a lot to keep up with. Um. But are people really reading the newspaper anymore?
Tim Melanson: No, no, they’re not.
Jamie Levin: I mean, they may be reading it online, right?
Tim Melanson: Yep.
Jamie Levin: But I’m a little old school. I still like a book other rather than a Kindle. So I don’t know. Maybe there are still some, I’m not sure.
Tim Melanson: oh, sure. There’s a few here and there. Right.
Jamie Levin: Yeah.
Tim Melanson: But definitely not the masses. So, so tell me, like, how would somebody, what’s the process of, of someone getting in touch with you? What, what do they do?
Jamie Levin: Yeah, I like to consider myself pretty accessible. Um, you know, they can go to my website, which is just j 11 communications.com, and there’s a way to get in touch with me there. Um, that’s easy because life shouldn’t be hard for certain things, um, or LinkedIn or. Send smoke signals, I don’t know. But, um, yeah, I, six degrees of separation.
Shoot me an email. Send me, [00:27:00] um, my clients love to text me and that’s cool too, right? Because it works. So, uh, any which way works for me?
Tim Melanson: So what’s the type of client that would get the most outta working out, working with you?
Jamie Levin: I would say someone who’s. You know, is interested in getting out there from a, again, this is, if we’re just talking like the external side, right? Because there’s internal also, but from an external perspective, it’s somebody who understands that they’re competing with every other person in their industry for news coverage.
So let’s be mindful, you know, on the first day you’re not gonna get the Today Show. Like it’s just, it’s not gonna happen. I will, I will level set with you right there. But I think it’s someone who’s willing to get a little creative. Wants to get some exposure and some, you know, recognize themselves as a subject matter expertise and knows what their target is.
Like, there is nothing more attractive to me than someone who’s [00:28:00] like, this is who I need to talk to. And I’m like, great, if that’s who you need to talk to, this is where we’re going. Um, because then I can be more effective rather than, you know, casting the wide net. And is that necessary? Sometimes a hundred percent.
Also side note, that helps with SEO and SEM, right? So. If you have a good marketing person or a good agency, then we work together, we partner, and then things get really exciting and sexy. But, um, I would say someone who’s just interested in getting themselves out there and is willing to give a little bit of time.
Right. Because if you’re not willing to give me a little bit of time, I’m not gonna be helpful to you. And I’ll tell you that from the very beginning. I’m very, very honest.
Tim Melanson: great. So probably the hardest question. Tell me who’s your favorite rockstar?
Jamie Levin: Oh gosh. My husband would want me to say my favorite band is Phish, and I think my nephew would do,
Tim Melanson: Okay.
Jamie Levin: um, jam band. Um, [00:29:00] that’s a tough one
for me. I, because you know why? Because just like, I like all different industries. I like all different kinds of music. I like can go country, I can go rap, I can go r and b, I can go rock.
Um, I just love music. I just love music, but I don’t have, like, I don’t know, I don’t have a favorite,
Tim Melanson: Have you been to a
Jamie Levin: so I’m not sure what that says about me, but I’m a chameleon.
Tim Melanson: Yes. Oh me. Well, me too. I, I love all music. I do love
Jamie Levin: What’s your favorite, though? Like if, if I ask you the same question, what’s
Tim Melanson: I love The Beatles. The Beatles are my favorite band. Yeah. Um, but I mean, that’s just, it’s just the answer that I give. ’cause I do enjoy all types of music and, uh, so similar to you and Phish is awesome. I, I’ve been to a few of the phish uh, festivals back in the nineties and they were, they were crazy.
Jamie Levin: Still going strong.
Tim Melanson: Still going strong. That’s awesome. [00:30:00] Well, thank you so much for rocking on me today, Jamie. This has been a lot of fun.
Jamie Levin: Thank you. I appreciate it. Normally my clients are in front of it, so in front of the camera, so I, I took my turn today and I appreciate the opportunity.
Tim Melanson: Well, you did an excellent job.
Jamie Levin: Thank.
Tim Melanson: Thank you. And thank you to the listeners as well. Make sure you go to workathomerockstar.com for more information and we’ll see you next time on the Work at Home Rockstar Podcast.






