Unlocking Potential: Pain, Purpose, and Performance with Chad E. Cooper

Tim Melanson: [00:00:00] Hello and welcome to today’s episode of the Work at Home Rockstar podcast. Excited for today. We have an executive coach from Chad e Cooper, and what he does is he unlocks people’s potential to live with passion, purpose through performance coaching, best selling books, mo motivational speaking. So I’m excited to be rocking out here with Chad.

Hey Chad, you ready to rock?

Chad Cooper: Let’s do

it man. Let’s jam.

Tim Melanson: Awesome. Let’s jam. So we always start off here in a good note. Tell me a story of success in your business or your life that we can be inspired by.

Chad Cooper: Sure. Um,

I guess I’ll start with, I left, uh, home two days after I graduated, uh, high school and went into the Marine Corps.

And

I was, what, I was one of, of six boys on that side of the family and one of of, uh, six on another side of the family, three boys, three girls, kind of Brady Bunch thing. And I was a bit of the, I was one of the youngest and,

uh.

Was the youngest on one side of the family, second [00:01:00] youngest on

the other.

And I went in being a bit of a, a mama’s boy, I guess you

could say.

Uh, and lemme tell you the Marine Corps has, its, its ability to turn you into a man and it’s the, the longest bootcamp in the world. And in that process I was able to, I really kind of discover in that, Tim, that.

We’re capable mentally of, well, physically we’re capable of 20 times more than we believe. It’s our mental limitations that we’ll try to make us stop as soon as pain sets in. And so for me that story of success was pain is one of the ingredients to success. And then ultimately if we just take one more step, one more pushup, just one more move and don’t focus on the whole thing.

It allows us to walk as far as we can see, and when we get there, we can see further. And that allowed me when I got there, to be able to, to wear the Eagle Globe and Anchor emblem, uh, to become a, a United States Marine. So it was a huge growing up opportunity and just super [00:02:00] grateful for the drill instructors and for the brotherhood of.

Of other, uh, marines that allowed me to, to really set the stage of are you fighting to survive or are you fighting to thrive and win? And it really allowed me to start dreaming of why not versus the, the whole why. So, uh, it was a game changer for my life that really set the platform for, go for

it.

Tim Melanson: Wow. Wow. You know, that’s deep, first of all with the whole pain thing because I,

I.

Um, especially in today’s culture, we seem to be kind of pulling away from, you know, allowing anybody to experience any type of hardship or pain. We’re trying to save them from those types of things. Do you think that that’s gonna have an impact on maybe the future generation of entrepreneurs?

Chad Cooper: I would say we can look at at History and, and Ray Dalia, the

world’s

most successful, historically most successful financial advisor lives right now in our time. And he went back 6,000 years and he found, found that every [00:03:00] Empire, kingdom and Nation rises in falls about every 250 years. We’re at 249 as a nation right now.

And so what that’s telling you is we have an opportunity and the world is sitting back watching to see is the United States going to grow up in, into being a teenager or an adult, or are we gonna stay in adolescence and and fail as a country? And so in that process, we can look at that and

say, you

know, am I gonna be a victim or am I gonna claim victory?

We can’t do both. To be victorious, we have to understand that pain is one of the ingredients to success, and the Marine Corps taught me. I had a drill instructor who said, pain is your friend. It reminds you that you’re still

alive.

Tim Melanson: Hmm.

Chad Cooper: So it allowed me

to change my relationship and change

the story

about pain and realize that it’s an actual ingredient for success.

And so I have the fortunate privilege to work with a, a wide number of high performers, be that billionaires, be that [00:04:00] professional athletes at at world title events. Or be Olympians that are multi gold medal winning athletes. And in all of that, one of the common ingredients is their relationship to pain.

They understand it is a, like a, a, a, in a good recipe, you have

to have a little

bit of salt, right? But you don’t want it to be, you know, the

overwhelming, so pain is that

ratio of salt that adds flavor and activates everything else in that recipe. Suffering, however, is optional and

suffering are the

stories about the pain.

And so we just say we don’t need that ingredient. Let go of the stories that cause suffering and actually grab hold and hold onto those that that allow you to thrive and and succeed.

I.

Tim Melanson: Wow. Wow. Wow. Yeah, and, and you know what I mean? I’ve, I’ve done my fair share of reading up on, on, on successful people, and I have noticed that it seems like a lot of really successful people have some pretty dark [00:05:00] stories growing up. I like, I find, is that, do you notice that, I mean, you work with a lot of ’em are, is that what happened?

Did they have to overcome something or did they create their own, like what happened?

Chad Cooper: I would say

without question, the vast majority in including myself, uh, I could share the stories about my trauma and I will say, you know, comparison is the thief of joy. So if I compare my suffering and my stories

of trauma to

yours, I. Neither of us win, right? As if like, mine is so much worse than you, as if I win in that, in that process, right?

It’s like, no, that doesn’t work that way. So what I would say is, is we all have our trauma as we measure it, is a 10 out of 10 and whatever vehicle that might

show up,

but.

It is often a catalyst for many. Uh, when we look at, at the Apollo astronauts when they were first, first going training to go to the moon, most people don’t realize, Tim, that [00:06:00] those astronauts, the vast majority suffered from depression, severe depression.

’cause once you go to the moon, how do you top that? Right?

Tim Melanson: Yeah.

Chad Cooper: Now we have a, you know, it’s like we’re going back to the moon. They just landed a rover on the moon recently, and they’re

creating

a, a system to build, to go to the moon, land on the moon, build the, uh, vehicle

to then go to Mars

to make it easier to, to get to Mars.

So with that is, yes, they all have in common trauma. They also all have in common a dream or the willingness to dream, right? And so I, I would say JFK really summarized it best. And when, I loved when he, when he decided that to go to the moon, he said, we choose to go to the moon. We choose to go to the moon.

Because it is hard, not because it is easy.

So

the common denominators that high performers accept that pain is going [00:07:00] to make it hard, that it is going to be difficult or it would be meaningless and everybody would be able to do it. So they accept that pain is one of the ingredients, and they also understand and choose to not put the suffering as part of the cargo, right?

So in that, they do that, but what is is the thing that allows them to persevere? Is that they have hope and they have a plan of actually how to get there, but they have a plan on how to actually make that dream become a reality. And so we see that example of, of people enduring and overcoming and, and being persistent in that.

Because it’s nearly impossible to have hope if you don’t believe that it’s possible to get there, and that there’s a plan to actually be, allow you

to

achieve it. So pain just becomes a, okay, fine, it’s going along for the ride. It doesn’t become the focal point. It just becomes part of the cargo, becomes part of the fuel for for many of them.

Tim Melanson: yeah. So now what [00:08:00] about, what about if you haven’t really experienced a whole lot of trauma in your, your life? Like,

is there hope? You know, can you get that success? Because it seems to be, like you say, a, an ingredient.

Chad Cooper: Yeah. So what if you haven’t experienced a lot of trauma? Awesome, right? Again, it’s not a badge

that makes you more worthy or is, is is vital to success pain. Pain

is usually an indicator of how many rules you have in life, how much uncertainty you’re willing to embrace. And so the trick, and as we look at that, you know, when people who are willing to work at home is the trick is to to grow a little bit,

a little bit,

a little bit.

And by doing that, we expand our comfort zone. But if we go from here all the way out to here quickly, it’s not gonna be lasting. And it contracts, it’s kinda like a rubber band that snaps back on you and hurts, right? So the trick is to be able to allow that paint in small micro doses. Then we see this in examples all [00:09:00] over nature and history, right When Covid hit, they found in studies that people who had dirt under, under their nails.

We’re actually more resilient against covid than super clean health, healthy people. It’s the micro doses that build up the ability to expand our comfort zone, expand our health. And so when we are able to have micro doses of pain, but we have a dream and a a vision on how to get there, it allows us to stay that course.

So if you haven’t had trauma, great, that’s just the stories. You don’t need trauma. You do have to accept that you’re gonna have to get comfortable

being uncomfortable, right?

Pain we found is, is a common ingredient to accomplish anything worthwhile. And what prevents people from doing that, um, rules. I.

Whoever has the least amount of rules is actually happier. Okay? So the more rules you have, the more miserable you often are. Right? I can’t be happy, Tim, until I have the, the right badge or emblem [00:10:00] on the hood of my car, the right emblem on my purse or the, you know, I have to have the right number of lenses on the back of my, my phone in order to be, so whoever has the least amount of rules wins.

The second piece to to that is to just drop the stories about the pain. When we do that, then we can let go of the trauma holding us back,

and we

can actually look at the trauma as taking responsibility of it happened. And it’s an explanation, but it’s not an excuse. So we all have our, our form of trauma.

The question is, is are we using it as an excuse? We’re using it as fuel and an explanation to move forward.

Tim Melanson: Yeah, I think sometimes even not having that trauma and not knowing how to handle uncomfortable situation is probably what creates that mediocrity. Because now you’ve got someone that, um, you know, the second that they try to step out of something that’s comfortable, they get snapped back and go, whoa, that was uncomfortable, and they don’t know how to handle that.

Or maybe, maybe that’s what [00:11:00] happens there.

Chad Cooper: Yeah, I mean, how many, how many musicians. Have, have emerged because of trauma, because they didn’t fit in, because they got rejected or they failed at something and they’re like, that’s where they found their solace. That’s where they found their groove is through connecting through music and their expression.

Right. How many of us have worked in the corporate world to find out we don’t fit? Trust me, when I was in the Marine Corps, they were like Cooper. Why are you here? You’re too smart for the military. In fact, you’re too smart for being an officer. Get outta here. So I did. I went to the

university,

right? Then I went in the corporate world, and you know what I found?

I do not blend well with hr. They look, they turn and run the other way when they see me. I’m not an HR friendly person because I’m the person, Tim, that wants to say, no, don’t drop the microphone. Let’s have the difficult conversation to understand each other.

That

doesn’t bode well in the corporate world, right?

So I had

to

learn through the trauma of I don’t fit in and some [00:12:00] bad managers, I need to go do something else. So that trauma is actually God’s megaphone of saying, pay attention, do something different. Or stop doing something. Or start doing

something. But. That that trauma is trying to tell us something has to change.

The

question is, is are we tuning into that frequency or are we just gonna going to ignore it?

Tim Melanson: Hmm. Yeah. So let’s talk a little bit about the bad notes then. Now, uh, have there been any big mistakes that you’ve made along the journey that we can learn from?

Chad Cooper: No, my life’s been actually really easy and perfect. What’s

next?

Tim Melanson: Next question.

Chad Cooper: Next. Yeah. Um, yeah, I mean, I’ll, I’ll touch more on, uh, I was, uh, part of a Guinea pig

team at

Microsoft when they were first experimenting. This is back in the pioneering days, late nineties, and they wanted to put us in the field. I was explicitly, our team was created to put us in the field next to the customer and see if an employee could be [00:13:00] successful next

to the

customer base, was highly successful.

And they replicated it to this day and have most of the, the people out in the field. Right. So I was on that very early pioneering end, uh, beginning of being a virtual employee. And I think I, I said I started doing that in like 94. Okay. Not, not with Microsoft then, but Microsoft’s culture

changed

like many, right?

We know

the rise

and fall of, of empires, nations in, in, uh, kingdoms. Well, corporations have

a culture

and they have a rise and fall. And they had been around for, I don’t know, 20, 25 years or so, and their culture went through a difficult time in, I don’t know, the, the early to to mid two thousands. They, like many companies started promoting people in developer roles that were highly competent in this skillset and into management roles with no ability to manage the lead, right?

Microsoft’s not immune to it at all. We know this [00:14:00] as you know, the promotion of incompetence, and they didn’t give them the skillset because the company was doing so well. Anybody could go do anything. They just needed bodies, right? Well, there’s the old adage of you don’t quit your company, you quit your manager.

And ultimately, I had

the fortunate

privilege of being able to make that decision financially. My wife and I were in a position where I could walk away and retire and be the primary caregiver for our son. We didn’t like what was going on in the daycare. We didn’t know the character of these people and said, is this really who we want modeling, you know, the, the, the, the moral character of our child.

So we made the courageous decision, you know, I was a pioneer of, of working at home, became a pioneer of being Mr. Mom before it was popular, but I had to make that that difficult decision because I really just had some bad managers, one. Four months after I left, they found him in a crack house four months later and

it

was like, I tried to tell you this guy sucked.

Right? So [00:15:00] in that is is where injustice sometimes happens. I. No fault of our own, but we are affected by that. And you know, I left at a time where the culture wasn’t great and I said, I think it’s time for me to leave before I have a negative bias about this company for the rest of my life. It’s been a good ride.

Bill Gates and I retired on the same day. And you know, I said, I’m retiring, train my replacement for three months and Bill’s like, if Chad’s not here, I, I can’t be in this company anymore. People are like, really? I’m like, no, not really. But it’s funny. So. That was a, a moment of then having to, to answer and having people ask the question of why did you leave?

Well, I left for multiple reasons, but I ultimately left because I didn’t fit in anymore. I didn’t really blend in. It wasn’t my area and gifts of

strength.

I was very skilled, but I wasn’t diplomatic at the time. And so it’s about recognizing in those moments of difficulty, what’s the gift [00:16:00] that

is trying to serve

us?

And are we willing to actually sit back, check our ego and say, maybe there’s something better, but it’s gonna require some painful pivots in the process.

Tim Melanson: Mm-hmm. Wow. Yeah. Now, Chad, do you have any practices that keep you, I don’t even know if, if it’s, if it’s, um, like a personal practice or even a business practice that keeps your, you know, your knife sharp, I guess.

Chad Cooper: I would say there’s, there’s a couple of those. Um. In that process, um, it begins with, I have a process. So I went and got, got licensed and certified as a

professional

life coach. Uh, which is a challenge in today’s world ’cause there’s a lot of people are like just hanging Oh. I’m a life coach. It’s like, really?

Where did you go to, to get your skills and get licensed in that? Well,

I just

have some experience. Okay, then that’s not a life coach. No offense to, to those people, but it’s offensive to to us. Okay. So, uh, in that process, uh, [00:17:00] I had to realize the, the difference of. Am I running this because I’m passionate and it’s a hobby or I’m a professional.

So when we choose to say we’re doing this and working out of our home, we have to really say, there’s nothing wrong with your professional career being your hobby, but your hobby or your profession can’t be. Executed like your hobby, right? So that meant I had to create, uh, templates. That means I had to systematize and have to understand how do I become and deliver, uh, through excellence.

As an executive coach, it means that you ask questions instead of offering advice. So I had to learn how to do that, right? So I have a process in which I go through that allows me to actually serve my clients.

Through that process. It literally, I use,

um, some tools I, ’cause I retired from Microsoft, I use Microsoft Tools today.

One of those is Microsoft OneNote and I’ve been using that for well over 20, [00:18:00] 20 years at least, because I can hand write, I can create templates in it. I have a, a note for each client and all of it is indexed Tim. So it allows me to go through and make sure that I’m. Doing, checking the boxes, but also staying in the flow of my client’s conversation and, and what their need is.

Right. So when we look at that in music, yeah, we have a music sheet, but we have, you know, and there’s a science to to that, but there’s also an art. And so in that is the balance between how do I unfold both of those? That means that I have an office environment that is set up professionally. It means that I, I went through the iteration of when my son was, uh, very young.

I had these glass doors in my office, a big office with, with giant glass doors, and they just walk in. I’m like, I, you can’t walk in while I’m on with a client. So then they, I, they would knock on the door. Okay.

Tim Melanson: It’s

Chad Cooper: So then I, you know, put up a, A LED says, shh, I’m busy, right? And they just stand at the [00:19:00] door like this, which doesn’t help.

So finally, I actually found the process of getting some, uh, dark, uh, curtains, right? The, the, uh, light darkening curtains. And I just draw the curtains and people are like, you have curtains on, on your office door? And I’m like, yes. That’s so that my family doesn’t

bother me.

So we have a process of what’s your ritual so that you show up as a professional.

So that means that I have, you know, a phone system that can be reliable, a phone system I can use anywhere in

the

world regardless of where I’m at. ’cause I go to developing parts of the world. I go to, you know, palaces around the world. So I have some tools that allow me, just like a surgeon, that allow me to operate with precision consistently.

Tim Melanson: That’s awesome. That’s awesome. And I’m sure anybody who’s been working from home for enough time and has kids, knows exactly what you just said. It’s, it’s hilarious. Right? They’re just like, you don’t get it. I, I remember having like a, a conversation, maybe I put it on a certain hat, uh, like, touch me if I have this hat on, you

Chad Cooper: yeah. We all, [00:20:00]

we’ve all gone through those in, you know, those iterations. But you know, in that, in that, that process as of us kind of evaluating and bringing things in and, and removing things. Covid allowed a lot of people to figure out something that I learned much earlier on, and that is the difference between activity and outcome.

And my son during Covid, when he had his, you know, go to school at home, came to me one day and says, dad, if I can get my homework done in two to three hours, can I have the rest of the day to do whatever? And I was like, he gets it. Focus on outcome, not activity, and sorry, but our school system teaches activity.

How do you just stay busy? Not that you’re productive or getting results. That’s what a lot of corporations do as well. But if you’re an entrepreneur and you are working at home, you have to be a hunter and you have to focus on outcome. And it’s not about the activity. It’s that the activity produces an outcome.

And so when we look at our processes, we look at our tools. When we look at the responsibility of working at home, [00:21:00] if you can focus on the outcomes, then your boss shouldn’t give a crap how much time it takes, as long as you get it done before or, or

on time.

Tim Melanson: Well, and I know I’ve had this conversation with a few people before about even just how you’re pricing your, your, your services. ’cause a lot of people will still think in that whole. Hourly kind of, you know, mindset, right? Where it’s like, oh, you get paid this much per hour when you know, in effect, what ends up happening is that the better you get, the faster you get like your son, well then now all of a sudden he’s making less money, the better he gets at it, right?

Whereas if you’re serving a product and they’re just buying this thing now, the better you get, you actually get a raise, right?

Chad Cooper: Yeah, so it, it’s understanding are you trading time for money or are you actually taking your skillset and trading it for value? And you know, we, there, there’s an example of a friend one time he is like, I have this, this pen, right? So I have a, my, one of my old mentors made me this $400 pen. [00:22:00] Okay?

Now, if I were to say to you.

This pen is worth, I’m gonna sell it for a million dollars. You’d be like, you’re outta your mindful. But if I said, and you would be like, no, I don’t see the value in it, but if I said, this pen was actually used to sign the Declaration of Independence by all of the signers,

now

the value. And I say, oh, by the way, it’s worth 12 million.

I’m only selling it for a million. It’s the value that we offer, not the time. Right. So when I work with high performers. I charge, you know, very healthy rates, not

because, uh,

I’m trading time, it’s because of the value that I can deliver to them.

And if I can

do that

in a

fraction of time, that frees them up to then go use and get a return on that investment.

So when I work with people, my clients are with me on average 11 to anywhere from 11 to 14 years because I consistently deliver value. And in that process it’s because I deliver outcomes, [00:23:00] not activity.

Tim Melanson: Yeah.

So now,

I mean, you’ve been doing this for a long time and you’ve worked with some pretty, pretty crazy, uh, good people, right? I’m wondering, are you, like, have you ever been part of something like a mastermind or anything? Like, uh, do you have mentors and coaches, like, or is this all like self-learn stuff for you?

Chad Cooper: it’s a combination of both really, Tim. Um, in, in reality with that, if we look at the Mastermind. Most people who call say that they have a mastermind. Do not actually have a mastermind. So the founder of a mastermind was actually a Napoleon Hill. He’s been long, long gone. Brilliant guy. And I think the, the big, big, best piece that he ever created were the six steps to effective decision making.

And in the end of that, most people miss what are you

willing to

give in exchange for the outcomes that you desire? A mastermind is not a mastermind until you go to contribute. You can’t just go intake, [00:24:00] right? Just like a great, great band. You have to have something to contribute to the band really gelling and, and and unfolding.

And so a mastermind requires you to, to both receive. And most people think, oh, that’s a great mastermind. I receive so much. But Napoleon Hill said, you have to contribute or you cannot be part of a mastermind. And that’s life. So when we look at, uh, entrepreneurs, for example, statistically they are far more generous than any other,

um,

uh, demographic, um, e and economic, um, um, group.

Lack of of words there, right?

Uh, but if we look at that, they understand the ratio and the relationship with, they have to have their hand open in order for money to come, but it

also means it’s gonna

go so they, they know, they, they look at it like a, a saucer in a teacup, right? Is that you fill the cup to overflowing, you can [00:25:00] have whatever’s in the saucer.

Or in the cup and whatever flows into the, to the, the saucer is what they give forward. So in that, they overproduce in the Midwest and maybe up in, in Canada, they understand that as a bumper crop, right? Is it overproduced? So in that mentality, a mastermind is about overproducing. You receiving more than you expected.

You contributing more than you received is the exchange in there. And when that happens, there’s a bumper crop and everybody wins.

So

it’s the opposite of scarcity. So it, it, it can be a really fundamental, uh, process to expand the mind, expand your ability from survive to thrive right to, to flourishing.

And we also have in that the, the need to go into solitude. So if we look at that over time, Winston Churchill was a great example of, of a prime minister during an incredibly difficult time in the world, and he [00:26:00] would go on stage and serve and made some really difficult decisions. Then he would go off in solitude and he would

paint.

All by himself. And that painting, that time of meditation, in a way allowed him to restore, allowed him to recharge his batteries, right? So, yes, masterminds are great, but we can also use masterminds to recharge, to gather around a fire of trusted advisors, trusted friends that we’ve vetted is trustworthy,

right?

Trust, but verify. And use it for that purpose. But we also have a responsibility in that, Tim, to go and do some self-education, to go do some writing, to go do an express through music or art, and be able to allow ourselves to recharge. We saw that in Jesus, right? Jesus would go out and talk to the crowds, then he would retreat with his apostles, and then from the apostles he would retreat and go into solitude and meditation and prayer with, with his father.

And so we have that relationship of, you know, which is [00:27:00] best, the one that actually serves you. And they all have a place.

Tim Melanson: Wow. Wow. And you feel better when you produce and, and when you, and when you give back too. Like it’s, it’s, it’s not the same.

Chad Cooper: that you do feel better, but that that resistance and that impulse and urge of, once I get it all done, then I can go take a break. But if we look at that in terms of sports, every single sport has an intermission, has a period break, has some kind of interval to take a pause. You can be in Formula One racing, which you guys have a great race up in in Montreal, right?

For Formula One. You can have the world’s most advanced race car. You can have the world’s best driver, and you can have the world’s most successful pit crew. But you will never win a race without taking a pit stop.

Tim Melanson: Yep.

Chad Cooper: so it’s important to know when to strategically take that pit stop pit Too soon your competition’s gonna lap you, you lose the race pit too late.

Your tires wear out, crash into the [00:28:00] wall, and you lose the race. So it isn’t about taking the pause, it it, it is about taking the pause, but it’s about when to strategically take that pause. And you do feel better. But our impulse and our urges, I can’t afford to, well, you

have

to if you wanna win the race.

Tim Melanson: Well, and, and when you’re learning an instrument, if you ever learned an instrument, like, uh, what happens sometimes? Well, it does happen for me and it happens for other people too, is that when you’re trying to play a piece, imagine you’re learning this little piece. Well, at some point it feels like you’re going backwards.

They’re like, I keep doing this thing over and over again, and it seems like I’m going backwards. And then the ma this magic thing happens where you walk away maybe defeated right, and you walk away. You, you go and do something else. You come back, you pick up the guitar and boom, there you are. Like, whoa, what happened there?

Right. It’s not, maybe that’s the same type of thing. You need that break. Right.

Chad Cooper: You need that pause. So you know when we go through and see [00:29:00] people do therapy as an example or they do coaching, the real work isn’t actually in the coaching session, it’s the work on either side of it. It’s the integrating what happened that coaching session. So taking the pause allows us to integrate in assimilate so that we

can come back and go,

oh.

Holy crap.

Tim Melanson: Yeah. It’s like you get too close to it, right?

Chad Cooper: Yeah,

Tim Melanson: Yep. So let’s aside for your guest, Sola. Tell me, tell me what’s exciting in your business right now.

Chad Cooper: I am at a stage in life where I know never have to work again. I get to work so I, uh, am an empty nester. I am now at that phase where I can go off and, and, you know, do whatever it is that I want to. And I’m choosing to say I wanna serve the world even bigger. So I’ve been, been doing a foundation for 20 years and I’ve been coaching for I think 18 years or so.

19 years. And now what I wanna do is [00:30:00] actually take the content. So some of the mentors, some of the, the friends that you’ve mentioned or some of the people you mentioned are friends and mentors of mine. And I wanna be able to take what people will spend 30 to $120,000 for that content. And I wanna

actually put

it in bite-sized micro doses through a, a library and

be able to

deliver that to the developing parts of the world for

two to

$3 a month.

Now, that’s still a lot of money for them, but it’s accessible and you have to have skin in the game to have value, right back to the time versus money versus value. People don’t appreciate and people don’t value free. You, you value the price that you paid for it. So what we’re doing is building that content library to be able to, to do four things.

One, continue to do coaching, uh, in my boutique practice. So I work with very people who are committed to be high performers and are committed to investing in the ability to, to accomplish that. The second is the speaking, uh, world and being able to [00:31:00] have conversations like this to inspire and motivate people.

And then third is through the content library to give people the ability to take the content and put it in context. We know this in music, right? I mean, there’s a, there’s a guy that, uh, is taking like Britney Spears and all these like, music, music pieces and doing it in, in heavy metal. And it’s, I, I think it’s from,

um,

um.

Slipknot, I think is who the, the lead singer is from that. And it’s absolutely phenomenal, right? There’s another guy that takes all hard rock and does it into boat, um, music, right? And it’s just like, oh, or yacht music. And you’re just like, oh my gosh. He took nine inch nails and took, put it into this boat yacht kind of genre, and you’re just like.

Wow, that’s actually really good. Right? So we wanna take the content and put it in context to people’s environment. And with AI we’re able to do that really much more gracefully and appropriate. So we’re, we’re working on building that out through the world. And then we have epic adventures where I’m [00:32:00] taking people into full immersions.

I just came back from Guatemala, where we’ve been building houses for 20 years for widowed women with children. We do medical outpatient, and so we give people the ability to actually learn some, some lessons in the process of serving others, which is is a gift in and of itself, so that they come back and have gratitude for holy crap.

These people have nothing how much, how much I’ve lacked gratitude for what I have. I’m rich and I, you know, compared to other people I felt like, you know, entitled. So it, it really, the, the adventures

are the ability

to say, I’m really committed. We’re gonna be going to New Zealand to where my my tribe is, is in New Zealand.

And spending some time there learning from indigenous cultures what it means to be human again.

Tim Melanson: Wow. That is so cool. I love that you’re giving this now, uh, do you still work with people around here though?

Chad Cooper: Of course, yes. I work with everyday, uh, people such as, as myself and, um, I love working with, [00:33:00] with people who have the dreaming spirit, uh, whatever, you know, industry or,

or vehicle

that might, might be, but have the commitment to invest in, in their future and be able to put action behind it so they actually get their outcome.

So. Uh, we, we have really, I think, seven different projects that we do through the foundation. And of course, I believe in, in serving your backyard. It’s, it’s great for people to go around the world, but we have a responsibility to take care of our own as well.

Tim Melanson: So what would be like the profile of somebody that would get the most out of working with you right now?

Chad Cooper: Um, they have to, to really be willing to be coachable would be the first piece. And in that there’s four, four tenets of coaching. There’s the physical, logical, emotional, and spiritual, and I would say 95% of all coaching deals with physical, logical, and emotional. And they avoid the spiritual like the plague, either ’cause they don’t understand it or they’re afraid of it, or it’s too woo woo or whatever.

In, in [00:34:00] the coaching for me, often a billionaire coming

to me,

or professional athlete, I’ll tell

you one,

was in World Series picture Ms. Gain was absolute crap. So they came to me and said, can you help him? I can’t tell you anything mechanically, Tim, on how to throw a a ball. You know, better. That’s his gift, right?

But what we

found was

physically he was on the mound, but mentally he was not because he had some marital problems and I helped him be able to navigate without judgment, the spiritual side of do you want the last contract that you’re probably ever gonna get, or do you want to save your marriage? And there’s no judgment.

So it’s a place where you are gonna be able to, to really find the answers come up. Within coaching is is not about giving you the answers. It’s about us asking the right questions that bring those answers up within. So if you understand that second piece of the relationship in it, it’s ideally suited.

Then third is that

you’re committed.

Like I said, my clients are with me for 11 to 14 years because they continuously get results. So this is not about a transaction. Oh, I’ll put my foot in [00:35:00] and try it. Not interested in those kind of people. I’m looking not for trans transactions. I’m looking for relationships that are gonna create transformation.

So those are the qualities that you have. And then the spiritual is something that you’re like, something’s missing. It’s probably that piece and we can then look through, ’cause I have a background in psychology and religion and, and other, uh, aspects in there that allow me to be able to come in from your model of the world, not from the indoctrinated, um, maybe bad experience that you’ve had through a various religion or two.

Tim Melanson: So how much, how do we find out more about this?

Chad Cooper: I make

it really simple. Go to Chad e cooper.com and if you can’t find what you want there, we’ve got free resources, paid resources, events, those kind of things. We’re in

the process of

revamping it. Uh, so it’s probably really ugly and horrible right now. But if that doesn’t work for you, you can go to, uh, coach or just send me an email, coachCooper@chadecooper.com and have a conversation.

Tim Melanson: Very [00:36:00] easy. Love that. So thank you so much for rocking up with me. Before we go, who is your favorite rockstar?

Chad Cooper: Yeah, we were talking about that. And um, for me, you know, I have the all time, and that’s really always hard for me to, to come up with is like, who, who’s in there. But I would say,

um. For

me right now, it is Sturgill Simpson. And if you don’t know who Sturgill Simpson is, Willie Nelson said, this is the next great mu uh, musician of, of our time.

He is

a

incredibly talented country musician, country music musician, but he also did, uh, a rock album that was unbelievably good. So the guy’s got such a huge spectrum. He’s, he is literally an artist that is, is. Doing his own thing and putting his own artistic flare on country music. That’s just a lot of fun to, to enjoy.

Tim Melanson: Heard so.

Chad Cooper: Yeah. So he is got two that I would recommend to start. One is, um, meta, [00:37:00] meta meta modern sounds in country music, and it’s little bit of like a Pink Floyd meets country

music. It’s,

it’s spectacular.

Tim Melanson: Well, thank you so much, Chad for rocking out with me today. This has been a lot of fun

to listeners, make sure you go to workathomerockstar.Com for more information and we’ll see you next time with Work at Home Rockstar Podcast.