Breaking Through the Noise with the X Factor Effect

Tim Melanson: [00:00:00] Hello, and welcome to today’s episode of the work at home rockstar podcast. I am super excited for today’s episode. This is, uh, this is a different one for me. This is the first time that I’ve gotten a gift before the podcast started. So I’m very excited to be talking to Daniel about this. He’s the co creator of the X factor effect methodology.

Where him and his team, they have helped over 20, 000 students and clients grow their businesses. So I’m excited because I’m actually going to go through this whole box of, uh, of goodies here and experience it for myself. But today we’re going to talk to him about his rockstar business. So, Hey, Danny, are you ready to rock?

Daniel Den: Yeah.

thank you so much. Tim Melanson. It’s such an honor to be here on the work at home rock star podcast with V. I don’t know how I don’t know if your listeners appreciate the fact that you are actually the work at home rock star. You are the work at home rock [00:01:00] star. In fact, like you said, like, Twice a week you’re going out doing shows and then, but you’re, you know, your real business, the creative crew agency, you know, building websites for people.

You are the work at home rock star, which is super cool.

Tim Melanson: Yeah. I’m definitely wearing a lot of hats. That’s for sure, but that’s what it’s all about. Right. You know, trying to have fun. Right. So we. We always

Daniel Den: Rock and roll.

Tim Melanson: you bet. So we always start off here on a good note, which we already have, but, but tell us a story of success in your business that we can all be inspired by.

Daniel Den: Sure. Yeah. So over the past 12 years, my business partner in Brazil, actually, and I, we built a movement. And, uh, so we have this methodology, the X factor effect methodology. And we grew this movement, and we helped over 20, [00:02:00] 000 students and clients, a lot of them from Brazil, some people outside of Brazil.

And then, like, that’s where, like, we, like, had our, like, grand slam. Right? And, uh, we with on social media, we grew the following across our social media accounts to over 2M followers. And the movement we built, which is all about doing things different in your business and becoming that market leader through differentiation through the X factor effect methodology.

That movement allowed us to do some really, really cool things. And the biggest event we ever did for our students and clients was for 7, 400 people Right before the pandemic, um, in 2020, actually, it was, uh, yeah, February, yeah, February of 2020, so literally right before it for 7, 400 people. [00:03:00] And, uh, Yeah. it was just a party and, and, uh, you know, we were on top of the world and then the world shut down.

But anyway.

Tim Melanson: Yeah. That shutdown was a little bit weird for all of us. 7, 000. Well,

Daniel Den: yeah, so sometimes we have these big ambitions and like, Hey, I’m going to, we’re going to build something big. Well,

I’ve done it and it’s possible. And I kind of know how we did it. So

Tim Melanson: Well, that’s useful too, to know how you got there because I mean, sometimes it’s just over time, you know, your audiences grow and grow and grow. I have not hit a 7, 000. Well, maybe I have. I played on Canada Day one time downtown in Ottawa for, for, uh, so that would have been tens of thousands of people that would have been walking by, but that wasn’t me.

That

Daniel Den: No, that’s still like, that’s I mean, there we go. We’re both rock stars. Love it. Love it. Wish I would have been. Wish I would have been there during that event. That sounds like a blast.

Tim Melanson: Oh, Canada Day in Ottawa is pretty, is pretty [00:04:00] amazing. That’s obviously the capital of Canada, but I, you know, it pales in comparison to some of the stuff that you have in the States. That’s for sure. It’s,

Daniel Den: Yeah. I’ve been to Canada Day. Um, it’s, is it the 5th

Tim Melanson: it’s the 1st of July, so it’s coming

Daniel Den: 1st of July. Okay. Okay. Okay. Um, I, I knew it was really close to the 4th of July. I was like, was it the 5th? No, it’s the 1st. Gotcha. And so I’ve been there in Canada today in, uh, in, uh, Col, um, near Kelowna, British Columbia. We were, uh, up at Big White, if you’ve ever been there.

Been to the big white ski resort over there. Um, really fun. Really fun.

Tim Melanson: Yeah. Yeah. Canada Day is a, is pretty fun here for sure. But, uh, but I mean, Hey, that has nothing to do with business. I mean, having a, having 7, 000 people in a room for a business conference is a lot different than for a concert. That’s for sure. So kudos for you.

Daniel Den: thank you. Thank you.

Yeah, it did take a while to build that took a while to build up [00:05:00] to that. Our 1st event. Um, before we, you know, you know, we built up to 7, 400. it was. The first event we did hit a thousand, And then it was right around 2,500. And so a thousand in 2017, 2,500 in 2018, 2019 was right around 4,500.

And then we hit 74 in 2020 right before the pandemic. So built over time. But, uh,

Tim Melanson: are you starting over again or are you still doing events now? Like

Daniel Den: so, um, with, with everything that we’ve done down in Brazil. When I started working with my business partner down there, we said, hey, we’re going to use Brazil as a blue ocean opportunity. So it was very strategic. What we did. We said, we have some really cool methodologies and people down here. Nobody’s.

Learning this type of super high level strategic [00:06:00] business building strategies that we teach in the X factor effect. And so we’re going to like, uh, beta test in Brazil, our methodologies, and then we’re going to take it worldwide. And so with the box and the experience that I sent you, this is that is our 1st big push.

To and we’re starting to get boxes out and we’re going to start growing stuff with the rest of the world that, you know, speaks English now that we’ve tested beta tested with so many people down in Brazil.

Tim Melanson: that. All right. So now along with the good notes, so I would like to, I like to, uh, talk a little bit about the bad notes, the things that don’t go as planned. Right. Cause I mean, Hey, we all go through them and you know, a lot of people are just afraid to move forward because they’re scared of making a mistake.

And I want to make sure that, Hey, we can recover from mistakes, you know? And so I want to know, you know, what was something that was just, you know, really big and bad that happened to you that we [00:07:00] can learn from.

Daniel Den: Well. Um, there was a big, bad thing, a lawsuit that we got hit with, but that’s not the 1 for the for the. So, when you, when you’ve had enough successes, the, the lawsuits, they’re, they’re going to eventually come. That’s the lesson there. And you just got to get your head on your shoulders and move forward.

But the 1 that I think is going to help most of us. The story was right before I started working with Pedro. I was a super affiliate and I created a website and, uh, I was. Like it started converting like gangbusters. I mean, like I was planning my retirement off of this. Like I was like, I’ve done it. Like I had multiple days where I was making like a thousand dollars per day profit and I was the only one with this type of website and for six months, nobody was touching me and [00:08:00] you know, you know, about.

Tim, you know about all like the spy tools out there and people like, you know, see what ads are working. And anyway, so eventually all of the other super affiliates, they, they find out that I’ve got this website that’s working like gangbusters. And so after six months, finally, I get my first copycat competitor and they didn’t just like copy like conceptually, they like word for word, like just ripped off the entire site.

Tim Melanson: Ah, yeah. Yeah.

Daniel Den: And I was like, What, and, and there’s, there’s not much you can do, like legal recourses of people stealing like your web copy or whatever. Like, you know, you’re a web designer and you do websites. It like, you can like try to go after people, but Wow.

It’s, it is gonna take you forever to try to, you know, stop somebody basically.

It’s just too easy to copy. And so. 1, [00:09:00] 1 copycat competitor turned in quickly turned into 5 that turned into 10 turned into more than 50 and I estimate that it was close to 100 or possibly over 100 copycat competitors. When all was said and done here in 2024. because this was 2009 that I, that I had that website.

I still find versions of that site that I created with similar. Copy. Here in 2024. And so what the problem, the problem was, was. I had something in my business as a super affiliate that was too easily copied. It was too copyable and that’s part of the spark with why I started working with Pedro and this is why I chose to share this story is because it that really bothersome.

Part of my business journey, [00:10:00] it allowed me to learn and fail forward. And we started creating this X factor effect methodology. And conceptually, what we try to do with the X factor effect methodology is we get you to the point. Where you can stack your differences that make a difference inside of your niche market and become uncopyable and the way the path to being uncopyable is.

You’re going to have multiple big differences that you stack upon one another that makes you really a unicorn inside of your niche market, where if somebody did come along and copied every single difference that you’re doing, it would be, it would be laughable. Right? Yeah.

So imagine if somebody comes along, Tim and let’s just [00:11:00] pretend it’s me.

All right. So I’m a copycat. All right. I’m the copycat and I’m going to come along and I’m going to create, um, the web design rockstar podcast. All right. Okay.

All right. All right. And, you know, I’m going to do episode 1, 2, 3. Now, now you’ve got over 300 episodes. And so I’m going to start, you know, the web design rockstar podcast and, you know, and then my, my agency, you know, I’m, I’m the, the.

The cool crew agency, instead of the creative crew agency, right? And then, um, you’ve got a lot of things you do differently inside of your web design company. And let’s say I start to mimic those as well. Well, at some point, people are going to be like, wait a second, this, this guy, Daniel, like, what the heck is he doing?

He’s just, he’s just trying to, like, copy Tim, like, he’s trying to be just like Tim and, and so you get to the point where it’s laughable and, you [00:12:00] know, I cannot ever become Tim. First of all, I’m not a rock star like up on stage like you are. Um, I’ve wrapped up on stage, uh, like a couple of times, but I do not play any instruments.

But let’s say I started saying, okay, and now I need to learn the guitar. And now I need to learn how to sing. And then, you know, I’m, it’s just gonna, it’s just gonna be Laughable. Okay. So Tim, and then I’m going to get the beard. I’m going to get the mustache like

Tim Melanson: Yeah.

Daniel Den: you know, and we look pretty similar at some point, I could start to look pretty much like Tim, but it’s going to be the point of ridiculousness and.

This happens in business all the time where somebody tries to mimic the leader, and eventually it gets the point where it’s laughable. And the person who’s trying to mimic the leader, they eventually get found out and, um, [00:13:00] they don’t end up breaking through the noise and. Having a wild success because they’re just viewed as a copycat.

Tim Melanson: Yeah. Yeah. Yeah. I hear what you’re saying. And especially if some of those steps that you do are, you know, not just copy paste steps. I think that’s the, that’s the big thing, right? I mean, if it’s just copy paste, well, then it’s too easy to copy, like you say, but I mean, if there are a few parts of your system that.

Are just a work, right? Uh, I mean, Hey, I found out pretty quickly that copycats are not looking to work, you know? So if any of that process involves work like real work, well, then they’re not going to copy it, right?

Daniel Den: yep. 100 percent that, um, so I practiced what I preached with the book and the box experience, and I got to the point where I was like, if somebody copies what I’ve done here,

Tim Melanson: Kudos to them.

Daniel Den: of work to try to copy what I’ve [00:14:00] done with this box experience. So, and so there’s that too, there’s that barrier of entry, because with the website, I did have some people not only copy my headline and my ads and the copy, but I did have a couple of people who they downloaded my entire website and started to use the exact same images, which, which is copy and paste, right?

Illegal, but. Copy and paste and so we want to find those differences that make a difference that also have a barrier of entry and we want to stack those differences one upon the other, where the copycat competitors at some point, they’re going to they’re going to stop trying to mimic the leader because it’s too much work.

And there’s too many things to try to copy.

Tim Melanson: Yep. Love it. I think that’s really, really, really good advice. I like that now, you know, so let’s just talk a little bit about the, these, I mean, you obviously use tools in order to get your message across. So [00:15:00] what do you, what do you think about that? Like, what, why did you decide to, to use tools to, uh, to, uh, in your system, I guess.

Yeah.

Daniel Den: to tools, we have, you know, step by step processes and we try to go super high level strategic with everything that we teach. Um, I, I loosely use the word tools. Because the tools and the tactics always change, but conceptually, when it comes to building a business, and when it comes to marketing and sales, and all of that, there are marketing principles that can’t be ignored.

Um, and sometimes we’re all like, you, Tim and I, Daniel, we’re both using the same marketing principles and that’s. Why what we are doing works and then the tactics change. So, for example, uh, today, [00:16:00] some of my dream customers are on tick tock and I need to start doing more tick tock because some of my dream customers are hanging out on tick tock.

Well, that’s a tool change. That’s a tactical change. But the marketing principles I’m going to follow in order to capture their attention, the principles are going to stay inside of the same realm. And I’m going to follow more of the principles in order to, uh, attract their, the, their attention on TikTok.

And so what we’ve done with, um, the X factor effect and the nine pillars that we teach is. They are all their tools, right? The 9 pillars are tools, but they are high level strategic tools that are evergreen. 10 years from now, we will be teaching these same 9 pillars and we will stay in the realm of teaching these 9 pillars because.

The marketing psychology for us as humans isn’t going to change [00:17:00] what gets us to take action isn’t going to change within 10 years. So, so we stay in the realm of the principles. We teach the principles and then we allow the tactics and the tools to continually change and we just go where our dream customers are hanging out.

Tim Melanson: Yeah, that’s, that’s really cool to make that distinction because I know that when, um, you know, when we talk about, uh, finding mentors and, and finding teachers and, you know, trying to copy success from somebody that’s had success before, sometimes, uh, you know, if someone had success 10, 20 years ago, the things that they did back then are not the same as the things that we do right now, you know, and so sometimes people might think, wow, there’s no point in me going to talk to that guy cause he got, you know, You know, success in the nineties.

And obviously we live in a different world right now, but what you’re saying is that there are certain principles that happened that were used in the nineties that still exist today. You know, it’s just that [00:18:00] the tactics that we’re using are different than the, than, than they were back then. Is that kind of what you’re saying?

Daniel Den: That is what I’m saying?

So, for example, I’m on click funnels 2. 0. that’s. You know, and not everybody loves click funnels, but I’m on click and not everybody loves click funnels 2. 0. And, uh, so in 1 of my businesses, uh, with, um, so I, I, I built out and that’s a tool like click funnels 2. 0, but the concept of, you know, upsells.

And, uh, down sales and, you know, uh, providing value and, and, and, you know, you know, selling dollars for dimes, which I don’t know how you would say that in Canada. So

Tim Melanson: No, we have dollars and dimes. Yeah,

Daniel Den: you do have dollars and dimes. There you go. I was like, is it called a dime and. Because I’m because I’m familiar with it I was like, is.

10 cent piece. Okay. there you go. So, so, um, so those are the principles, right? We want to sell dollars for dimes, which, you know, I want to provide 10 X as much value as [00:19:00] what I’m asking for. So I want to provide you with 1000 worth of value and ask for 97 bucks. As payment, right? Sell dollars for dimes. That’s a principle.

It worked in the 90s. I worked into the early 2000s. It works in 2024. Um, and I can, and in the 90s, I could build a website where I sold dollars for dimes. Um, and then I could have up sales. It was a lot harder before the tool of, you know. Click funnels and

Tim Melanson: Oh,

Daniel Den: to build it out, like way, way, way, way, way harder.

Tim Melanson: yeah. Yeah.

Daniel Den: I could upsell, downsell, cross sell in the nineties, just like I can today. Um, and so the natural question is, okay, great. I get it. Um, the tools always change. The tactics change, but the principles change. Are evergreen, and so when it comes to the principles, what are the high level strategic principles that are going to allow me to differentiate and that [00:20:00] what and that will help me become a market leader or category king.

So, um, if it’s all right with you, Tim, I’m not, I don’t think we don’t have time to go in all 9, but I think we should at least hit on a few. So people kind of have conceptually an idea. Awesome. 1 of the things I think is important to share because of the story I shared in the beginning with having an event for 7400 people.

1 of the principles 1 of the 9 pillars is lead your tribe. Okay, we have a whole methodology that we take about teach about building a tribe. Um, and so there are brands and the 90s we keep going back to the 90s. That built that started to build tribes, Apple, Harley Davidson, et cetera. Um, and then those tribes are even [00:21:00] stronger today.

Um, we started to realize the importance of, hey, if we’re going to build event year over year, we want to bring people into our tribe. And so that’s 1 of the big principles is how can your marketing. And everything that you do online, invite people to be part of something to be part of something more than just, hey, I’m going to get online access to a course or or whatever.

And so we started to bring people together and really. Go deep into the tribe building aspect of things, and it’s not easy, but because we did it, and because we were intentional about bringing people together and forming the tribe and caring if people interacted within the tribe and incentivizing people.

To network within the tribe and help each other within the tribe, [00:22:00] because we did that year over year, up until the pandemic, we were able to get more and more people to come to our events. So that’s 1 of the 9 pillars. Now, you Tim, you’ve already started to do this. So congratulations. You’re starting to build.

A tribe of work at home rock stars, and people can identify that. Oh, I want to be part of Tim’s tribe. I want to be a work at home rock star. And once you have that desire starting to be built, the question is, how do I solidify that.

How do I bring more people into the fold? And how do I bring more engagement into the fold and bring people together more and more?

Where it’s, this is more than just a podcast. This is more than just web design services. This is something I want to be a part of.

Tim Melanson: Right on. I love that. I love that so much. It’s so cool to, to hear, uh, to hear how [00:23:00] you’re explaining all this stuff because it does make perfect sense. Right. And it is what you can probably see too. I mean, if you’re looking around the internet, you’re probably like, Oh, okay. That’s what they’re doing. Right.

I mean, people are creating communities. They’re creating. And, and the good news is that nowadays I, I would say it’s, it’s a lot easier to do some of this stuff. Right. I mean, then it wasn’t the, in the nineties. Right.

Daniel Den: yeah, especially because everybody has a voice in 2024.

Tim Melanson: Everybody has the voice.

Daniel Den: it’s a curse and a blessing. The noise level is through the, through the roof. Um, so you have to be intentional and that and that’s why so another 1 of the pillars is. We say, create ideas that influence, which is all about the book. And it’s all about creating a unique marketing message that breaks through the noise.

And we teach you that you have to be intentional about it. You have to be smart about it. Um, lots of marketers say, hey, just throw spaghetti up against the wall and see what sticks. And we say. Yes, but [00:24:00] at the same time, and so in 2024, so, so with a pillar of create ideas that influence, this is the problem we run into.

We’re all exposed to about four to 10, 000 different ads and marketing pieces every single day, like vying for our attention, which is, this is according to a recent Forbes article, four to 10, 000 different things. That’s insane. And so the question is, how can we be intentional enough? To be the 1 thing that people remember today, because they’re going to be exposed to those thousands of thousands of.

Pieces of information today, your dream customers, they will be exposed to the, that thousands of pieces of information and you wanna be the one thing that they remember today because it’s usually all about, it’s usually one. If you think back to yesterday, Tim, which I know it’s tough, I always ask [00:25:00] people this and sometimes they remember one thing, uh, and sometimes they re remember nothing.

But the question is, and I’m asking you Tim, so do you remember anything? From all the noise from yesterday that, like, caught your attention. Is there anything that stood out?

Tim Melanson: From yesterday’s noise. Wow. That’s a really good question. Not really. Yeah. I, now that I think about it.

Daniel Den: Yeah, So, I mean, those advertisers, they were trying to get your attention, Tim, and nothing stood out. So, usually, usually it’s like, nothing or 1 thing. Caught your attention. And so that we want to be that one thing and we can’t be that one thing. We can’t break through the noise with our unique marketing message that really grabs our dream customers by the shoulders and says, Hey, like, this is for you.

We can’t do it. If we’re not a bit more intentional about our marketing messages.

Tim Melanson: yeah. And yeah, because [00:26:00] really when it comes down to it is that it’s always going to take work. I mean, this goes back to what we talked about earlier. If it’s easy to copy, it’s easy to do. Well, then everybody’s doing it. And so there’s always like, it’s like the bar just keeps getting raised. Right?

Maybe, maybe back in, uh, you know, in the nineties, like we say, and you know, it was different. The, you know, the, the work you had to do back then might’ve even been easier. I don’t know, but, but it was, it was actually, it was probably easier, but just costed more money. You just had to put more money into a billboard ad or whatever it was right now.

It doesn’t cost anything to get your face on social media and start to reach your audience. But, but like you say, everybody’s doing it. So now how do you step up against, against all that. Right.

Daniel Den: yep, yep. There we go. And Yeah.

that’s why I wrote ideas that influence because So many people are like, Oh man, there’s too much noise. I tried a marketing campaign and it failed. I was like, well, we’ve got a solution for that.

Tim Melanson: So now that [00:27:00] you’re touching all these people, obviously you have a, uh, you know, you’re seen as a mentor now, but I’m wondering, did you have mentors? Like, did you have people that you leaned on to get the knowledge that you have right now? Well,

Daniel Den: that’s unavoidable. And I try, so, um, most people, Well,

not most people, I’d say a lot of people, uh, and it could be most people. Um, but a lot of people, they, they attribute their success to like one big mentor or everything. Mine was definitely an aggregate. So. Um, if there are any Jim Edwards fans out there in 2007, I still have the receipt pulled up on ClickBank.

Um, I, I bought my first ebook, uh, from Jim Edwards, my first info product from Jim Edwards, which was seven day ebook. Now he still sells that in 2024. Talk, talk about evergreen marketing. Um, so he still [00:28:00] teaches you how you can create, uh, you know, a ebook or a book in like seven days or whatever. Um, but I bought that in 2017 and, and, um, he quickly, like, I bought it and I devoured it, and I, and I created my first ebook, uh, quickly after.

And, um. And then he told me about this crazy guy that some of us have heard of, and some of us haven’t, which I absolutely love. Like, he reminds me of myself. I say crazy guy because I’m a crazy guy, right? So his name’s Marlon Sanders. And going back to the, the concept of selling dollars for dimes, it’s one of the biggest marketing lessons that I’ve ever, Um, learned and it was Marlon Sanders that introduced me to that concept that selling is easy because I’ll prove it to you.

If, if I had a table worth with a bunch of dollar bills and, and, and you understand that this is a real offer, like, I’ve got all these dollar bills and you can give me [00:29:00] as many dimes as possible. 10 cents a piece for each dollar. How many are you going to buy? 10?

Tim Melanson: I don’t know. I guess, uh, how many am I going to buy? Good question. Uh,

Daniel Den: of those.

Tim Melanson: I think so. I’m going to try.

Daniel Den: Yeah. Yeah. So the, um, the concept here is selling is easy. Um, if you are actually, if I’m giving, if I’m giving away a hundred dollar bills for 10 bucks a piece, how many are you gonna buy? You’re gonna buy All of them Selling is easy. As long as what you’re selling, and this is goes back to a marketing principle is 10 X.

The value. Of what you are asking as you’re asking price. And so the trick is how can the value of what I’m offering you easily be shown as 10 X, the value of the price I’m asking for without going bankrupt. Of [00:30:00] course, because if I’m selling actual 100 dollar bills for 10 dollars a piece, then I will go bankrupt.

But we can provide 100 dollars worth of value inside of our businesses to our dream customers. And charge 10 a piece if we work out the right economics and if we use, um, leverage, uh, to stack the value inside of what we’re offering. So,

Tim Melanson: Love it. Yep. Absolutely. And,

Daniel Den: so, so yeah, the answer to that was yes, multiple, multiple people helped me and, they were the first two.

Tim Melanson: love it. Yeah. And, uh, I think that that’s probably the best way to do it, right. To have multiple mentors, right. Uh, especially considering there’s so many different strategies out there and so many different things, and you can really start to sort of match, uh, your style and create your own thing right through instead of being a copy of somebody.

Daniel Den: Yeah. exactly. I mean, in 2024, 1 of my favorites [00:31:00] is Alex Ramosi. Another 1 of my favorites is Dan Kennedy. Sometimes I’ll just go back and forth with I’m going to listen to some old Dan Kennedy trainings and then I’m going to jump and listen to what Alex Ramosi has to say and go back and forth. So, you know, there’s too many mentors, but.

I think it’s healthy to get a paradigm from, from like different viewpoints, right? To pick pieces here and there, because if you get stuck with just one mentor, um, you might fall down The path of I need to do everything just like that mentor and then that can be an unhealthy way to try to scale your business because you get stuck in a paradigm of what one person is teaching you.

Tim Melanson: Yeah. Right. Um, so it’s time for you to guest solo. So tell me what’s exciting in your business right now. Yeah.

Daniel Den: exciting thing is definitely the book and the box [00:32:00] experience. Uh, that is, I, people are absolutely loving it. Um, so the concept for that was, um, I was going to launch a free plus shipping book, just like everybody else. But we are the X factor guys, we do things differently and there are a lot of free plus shipping books out there and it’s not that a free plus shipping book offer isn’t different.

It’s just, it’s not as different as it used to be in 2024. You see free plus shipping books every single day on Amazon. You know, Facebook, Instagram, you know, everywhere. So I said, okay, how am I going to do things differently? And, um, because I wrote the book and I was like, this is amazing. People are absolutely going to love it.

People are going to create marketing, wildly successful marketing that breaks through the noise. How do I do it different though? How do I have the book, uh, practice what it preaches? And so I took a lot of [00:33:00] extra time to create a box experience with it. And I turned the whole book plus box experience into a free plus shipping funnel.

So it’s the very first of its kind, nothing like it exists and people are absolutely loving it. It’s a free plus shipping. Interactive book box experience. Um, and, uh, Yeah.

we, uh, we send it, send it out. And the hope was that I could give out boxes without going bankrupt, um, for as a free plus shipping. Uh, and then so we had to be very meticulous with our and with what we’re building on the background back end.

And so far we are giving away boxes. Slightly profitable, which is, which is incredible, incredible. So we’re super excited.

Tim Melanson: Well, and that’s, and that’s awesome because really your boxes are really your marketing campaign and marketing campaigns are supposed to cost money. So if you’re actually making money [00:34:00] from your marketing campaign, then you’re further ahead than most people. Yeah.

Daniel Den: myself up for, uh, I was planning on possibly losing money every single time a box goes out. Um, and then making up for it. on the back end with a high ticket coaching program. Uh, but so far. Not, not, not including the high ticket program that we are planning on offering people.

So far, we are slightly profitable and I’m just like, wow, this is exciting because if you on the front end, selling to cold audiences have something profitable. So, you know, self liquidating offer right. That’s what we call it, you know, Tim knows all about those right. Yes. Yeah,

Tim Melanson: idea. I really do. I, I, you know, the second that I, I got it, I started posting about it on my [00:35:00] social media and how cool it was. And I imagine that’s, that’s great for you. I mean, you, you’ve got people that are like, just shocked at this stuff and going like, this is like, this is big.

This is, you know, a lot of extra work that you’ve put into this stuff. And number one, it’s definitely. I mean, people can copy it, but they’re going to put the work in. Uh,

Daniel Den: I can, I can, I’ve told people how to copy it and they haven’t done it yet. So, because, because people ask me, I’m like, so this is who I used and, you know, and, and they, and they’re like, wow, this is too much work.

Tim Melanson: yeah,

Daniel Den: I actually want people to like, because you can’t copy what I’ve done without being different at the same time, because you’re going to have to write, like, if you, if you do a interactive book experience, you’re going to have to write your book, first of all, and then all the pieces you’re going to include in your box are going to be different than my pieces. yeah,

So you’re still going to be different.

Tim Melanson: it has to be different. Yeah. And, and, I mean, it’s going to take a lot of thought. I think actually it’s a great idea too. I think that people should copy, right? [00:36:00] Because it will, it will flush out a bunch of stuff when they’re trying to build their, their experience. Right. I mean, like it’s going to have to be different.

Like you say, it’s got to be a different book. I mean, they can’t copy everything. I imagine it’ll be easier to sue somebody if they copy everything, you know, the exact same book and all that stuff.

Daniel Den: it’s not like the website, like, Yeah,

you can’t, you can’t, you can’t actually copy copy this. And, um, this actually. To go back to the pillars, the X factor effect pillars. 1 of them we teach is to join the age of experience, which means add a level of experience to any of the products or services that you sell.

And the, the really cool thing about. Experience is a differentiator and this is why it’s okay. If people copy conceptually, what I’ve done with the box is that the experience that Tim creates with his box experience and his book cannot be [00:37:00] the same experience that I provide. It’s going to be drastically different.

I mean, you’re going to have. Stuff that ties back to music and rock star and, you know, and then you’re going to tie it to web design and you’re talking about a completely different animal and the experience that I have with whatever box and book that you’re putting together is going to be completely different than what I’ve put together.

And so that’s why experience for anybody. That’s like, okay, how do I. Follow more of the X factor stuff that you’re teaching at a level of experience and the experience you have with me will always be different than the experience that you have with Tim or the experience that you have with Apple or Disney or Harley Davidson experience is 1 of our favorite differentiators and people love a great experience.

Tim Melanson: I do. Daniel. I, I think this is so awesome. I’m so excited. Thank you so much for rocking out with me today, but [00:38:00] before we go, how do we get this?

Daniel Den: Yeah, thank you so much. So I’ve made it super easy. If you go to bigideasbox. com, bigideas with an S, bigideasbox. com, then you’re taken to the page and you just put in your shipping information and you just pay the shipping and handling. I’m going to send the entire book plus box experience out to you so you can experience it yourself.

And so if you’ve struggled, With breaking through the noise, that’s the breakthrough, the noise guys, we’re helping you break through the noise, stand out, be different and specifically ideas that influence helps you come up with those wildly successful marketing ideas that break through the noise and I promise you’re going to absolutely love it because there’s no experience like it anywhere.

Tim Melanson: Yep. I agree. I I definitely think you should go to big box ideas

Daniel Den: Big, big ideas box.

Tim Melanson: big [00:39:00] ideas box.

Daniel Den: Well, maybe I should buy big box ideas because I’ve had more than one person like switch it around and I’m like, dang it. And now I got to buy both.

Tim Melanson: Awesome. Well, I’m gonna put a, a, a link to it in the show notes anyway, so you can just click on that link and it’ll be, thanks for that. You get it. But thank you so much for rocking out with me, Daniel. This has been, this has been a lot of fun.

Daniel Den: Thank you so much, Tim. You’re amazing. Rock on love all the rock, the work at home rock stars and love the podcast. So many great episodes. I listened to multiple of them and, uh, what you really got and you’re building here is absolutely incredible. So thank you.

Tim Melanson: Thank you. And to the, to the listeners, make sure you subscribe, rate and comment. We’ll see you next time on the work at home rockstar podcast.