Season 3 / Episode #21 : Jessica Totillo Coster
Jessica Totillo Coster is an eCommerce strategy expert and support for female entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business.
After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing.
Jessica supports female entrepreneurs with actionable strategies and tactics to grow and scale their eCommerce businesses. Learning from the top experts in the digital marketing & eCommerce industry, she loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.
Good Note: After a life event, she went all in on her business and replaced her day job income.
Bad Note: Over extending herself before getting the people needed to help get to the next step and become more efficient. Understand who you hire for the task at hand. Start by getting someone specific for 1 specific job in your business.Take baby steps for building your ideal team.
Attract Fans: You have to love being in the entrepreneur mindset when talking with anyone in your industry. Having your business based on referrals makes it that much easier. Show up to serve and create relationships.
Cash Flow: Continue to do all your book keeping. You will know where all your money is at, don’t check out if you outsource it to someone else. Realize how much your bare minimum is and adjust from there. Break down the numbers as best as you can. Leave 6 months of operating expenses.