Season 3 / Episode #35 : Michael Stawicki
In 2012, Michal read the book titled “The Slight Edge” by Jeff Olson, and he started to turn his life around. In the next nine years, he lost weight, broke over 200 personal fitness records, developed dozens of daily habits, doubled his income, started a book advertising business, liberated his wife from a day job, and published eighteen books sharing how he achieved all of the above.
He regularly blogs at ExpandBeyondYourself.com and the story of his life’s transformation was featured in the re-release of “The Slight Edge” in 2013.
Good Note: Michal started his entrepreneur journey in 2017 as an author and advertising books. He reached out to his first client to help the client with sales. He brought the book sales from 5 to 100 in the first month. He then realized that he could provide value and continue with his business.
Bad Note: After selling one best seller after another, things seemed to be going good. The next book ended up flopping even after trying to revive the book several times. Discouraged by the lack of sales you take the lesson and carry on. Learn to write for the people that you will connect with. Do your market research in coming to that conclusion.
Learning from the best: Starting in the self help sector, you quickly realize that it’s about learning from others more than making things work by yourself. Learn from a successful self publisher on Amazon. By joining groups with similar interest, things started snowballing. Connecting with people was the one thing he wished he had done sooner. Now he is in the business of teaching others.
Practice Makes Progress: Deliberate practice takes energy, time & focus. There are different levels to it. As this is hard to keep up, try practicing in smaller increments to stay sharp and to not burn out. Learn from you critics and your compliments.
Keeping the Hat Full: When you have income, you must know how to divide it. Taxes, fixed cost, payroll, reinvestment, etc… Having multiple bank accounts to keep income in order.