Transforming Lives Through Second Chances and Purpose

Tim Melanson: [00:00:00] Hello. Welcome to today’s episode of the work at home rockstar podcast. Excited for today’s episode. We have the owner of chaos movement, and what he does is he helps authors get their books marketed and promoted. So I’m super excited to be rocking out today with Noah Asher. Hey, Noah, you ready to rock?

Noah Asher: Ready to rock.

Tim Melanson: Awesome. So we always start off here on a good note. So tell me a story of success we can be inspired by.

Noah Asher: Yeah, thanks. I love that question. And I think there’s so many little moments I could point to, but I would say the initial moment that led me to where I am today was I was incarcerated years ago. And I just remember how hard it was to get a job in the market. We live in. And I remember this owner of a hotel, very popular hotel chain.

She gave me an opportunity to to be at the front desk. And 3 weeks after being just a front desk associate, she promoted me to general manager just 3 weeks, which was crazy in itself. But I remember she said to me, she said, I don’t care where you’ve been. I care where you are, where you’re going [00:01:00] and ever since that, I’ve tried to really help others as a GM and then director of operations for the hotel chain.

I remember telling my GM’s let’s, let’s hire people with their, you know, doesn’t matter their background. I remember somebody coming up to me and saying, hey, thank you for allowing me to work here. And I looked at him and I said, sir, I don’t care where you’ve been. I care where you are and where you’re going.

And that’s something that’s just always stuck with me and that’s something I love to, to do and help others. And now, as a, as a business owner, I try to give people as many chances as I can when it comes to to work.

Tim Melanson: Wow. That’s a really great story. So like, and do you find that, uh, well, I mean, obviously you were in this situation in the first place. So you, you, you come from experience, uh, and with all those hardships, you know, what, you know, what it takes to get in. So it’s a little hard. So you probably do end up finding people that work a little bit harder, right?

Noah Asher: They do. I think they get out and they want to show themselves. They want to show their family and they want to show their [00:02:00] community that, hey, they’re changed. They want to do the right?

thing because they don’t want to go back sleeping on a 1 inch map. So they want to do what they can to, um, to to make a difference and to progress.

And for me, even it was more of. I felt like, uh, I’ll use the word chaos because that’s the name of my book, but I felt like the chaos I went through robbed me from a year or 2 of my life. And so, for me, it was when I hit the ground running, I hit the ground running thinking I needed to catch up for the year and a half or so that I lost.

Tim Melanson: Wow. Okay. Now, I mean, we talk about the good note and the bad note on this show. And so I’m wondering, you know, is there a bad note that, uh, you can share with us that you recovered from?

Noah Asher: Yeah, the bad note, I would say is, even though I’ve been very blessed to have people that have come alongside me and people who make comments, like, I don’t care where you’ve been. I can’t regard where you’re going, but I’ve also run [00:03:00] across people. Of course, who definitely care where I’ve been and definitely make it hard.

And when you’re in leadership, you automatically. You don’t do it yourself, but a target just grows on your back when you’re in any sort of leadership role and the, the higher up you get, the bigger the target gets. And so I’ve had times where, um, you know, we had to fire somebody or, you know, uh. Get onto someone that you work that works for you, and they then try to take it and run and, and, um, I’ve had that a few times try to remind me of where I’ve been.

And those moments are hard, but. I’ve learned over the years that you have to do what Taylor Swift says, which haters are going to hate, but you got to shake it off. So there you go

Tim Melanson: yeah, you’re right about that, eh? And I mean, you know, sometimes, um, yeah, I guess, I guess everybody deals with haters, right? And, you know, in that area, it would just be kind of like an easy target. I mean, [00:04:00] obviously, you know, but, but on the other hand, like you say, you know, people that have been through that want to move forward and they’re probably going to be Maybe even a little bit more resilient than someone who hasn’t been through that hardship.

Right?

Noah Asher: Oh, most definitely. And we would hire from and anyone listening to this, who has the ability to hire 1 thing we did was we reached out the transitional centers and halfway houses. Those men and women have to have a job. So, while we’re dealing in a. A crisis now with employment, where people just show up when they want to, or call off a bunch these men and women, they don’t have the luxury of calling out.

They got to be there. And so they were the most loyal employees because, uh, they had to be there, but also they wanted to be there. They wanted to get out of the transitional center for the day and it gives them an opportunity to make money and, um, in turn, you know, make a difference in their life. So, when they are fully out of the prison system, the transitional center, and they’re trying to find a [00:05:00] house.

They can afford it or a vehicle. They have that money stored away. So, yeah, I challenge anyone who hires to definitely reach out to those centers. Because they are living the straight and narrow, because they have no other option.

Tim Melanson: Wow. Well, and, you know, obviously there would be a stigma about it. And I’m wondering, like, on the. On the flip side, you know, are you ever worried about maybe hiring somebody that’s going to I don’t know, rip you off? Or I don’t even know what they would do, but you know

Noah Asher: Yeah, no, I see. Yeah.

those questions are are valid. And I would say that. Uh, that same sort of risk, especially in the hotel industry, the, the men and women I hired from the transitional centers. Knock on wood, I never had any issues with them. It was actually other people had issues other housekeepers who were stealing shoes of someone’s room.

Some nice some nice Jordans or something. And so I would say that a lot of times people incarcerated are the [00:06:00] ones. Um, who did something bad and got caught and some of the employees that you’re working with, they got, they’ve done bad, but they just haven’t gotten caught. And so you run that risk either way, but when it comes to employment, most H.

R. departments know that there’s tax cuts. As well, as special insurance, you can get and apply for. If you are willing to hire somebody with like, a felony background.

Tim Melanson: Oh, wow. Okay. I didn’t know that. That’s that’s really interesting. And, and as you mentioned, I mean, I it’s, It’s kind of funny in a way, but not really. But, but yeah, the one that got caught, you know, it doesn’t necessarily mean that the employees that you currently have, you know, are better. It’s just that they haven’t gotten caught yet, which is not good for you.

Right.

Noah Asher: yeah, for sure.

Tim Melanson: You know,

Noah Asher: it. I would say that at least the ones who did something bad and they got caught, they know that if they get caught doing something again, they now truly know what the alternative [00:07:00] is and that’s prison and it’s rough. And so they’re actually the ones that I’ve never, I don’t really have issues with, because they’re going, I don’t want that again.

Tim Melanson: yeah,

Noah Asher: they, they learned the lesson they’re moving on.

Tim Melanson: yeah. And, and I mean, Hey, everybody’s got their own story, but, but I would guess that many of the stories would have something in common, which is just desperation. And I mean, you know, if they get out of prison and now they can’t find anything and now they’re just back into another desperate role. So, you know, if you can give them a lifeline, well, you know, chances are pretty good that they’re not going to ruin that.

Right? Right.

Noah Asher: Most definitely. I was, I deal a lot with legislation for re, entry and rehabilitation with senators all over the country and something that I share often is that. 1 thing we’re doing when we, uh, when someone does mess up and we put them in the system, a lot of times we’re just going, what’s wrong with you?

But the really, the question we should be asking [00:08:00] is what happened to you? A lot of times there’s, there’s the root of the issue that we need to get to. Sometimes it’s desperation. Sometimes it’s childhood trauma, but they’re not just stealing. They’re not just robbing. They’re not just addicted to a substance to, because they, they enjoy it.

There’s something deeper rooted in all of it. And it’s getting down to that question and helping truly rehabilitate. I think we see so much recidivism in America, because we’re not seeing much rehabilitation.

Tim Melanson: I agree. And, and, I mean, uh, yeah, I think this is really good conversation for, for that. And I hope that there’s some people that especially learning about, you know, the, there are programs out there that can help you to, you know, reduce your risk, you know, if you’re worried about that. Right?

Noah Asher: Oh, yeah, again, for the people who hire those transitional centers, their state run, they have an employee on that staff at every transitional center, whose job is to [00:09:00] do, like, employee relations or employer relations. And so you can reach out to these transitional centers and say, hey, I have this sort of business.

Um, when you have somebody with this sort of skill set, call me email me, and they will, because when those men come out of prison, and they’re in the transitional center, they get through a little bit of a phase of. Um, trying to get back the transition. That’s all those transitions are trying to get transition and then they can start trying to find a job and they don’t come in some prison jumpsuit.

Now, they get to go to the store and buy, you know, uh, free people clothes. That’s what we call it and, uh, get to look and most people don’t even know that. That’s who’s working in there. They wouldn’t even consider that.

Tim Melanson: No.

Noah Asher: And so it’s awesome and 1 other story, I just, I remember I hired 1 guy, he had done 20 years.

I thought it was right around Christmas time and I thought to myself, I’m like, Wow.

if he’s done 20 years locked up, that means he’s missed 20 Christmases [00:10:00] without presence, you know, without all that it was Christmas time. And so I told my staff, I said, I want to let’s do something. I told him he’s missed 20 Christmases.

They all immediately started giving money and we gave this dude a bunch of presents and he’s this big old guy and here he is. He has tears in his eyes and I told him, hey, dude, he was trying to hide it. I said, you don’t have to hide it anymore. You’re free. You can cry, you can, you know, you can show emotion here.

You’re in a safe space and that he was so honored by that. I ended up getting him, he moved from one state to another after he got out to live closer to his family. And, um, he’ll still reach out to me every once in a while and he’s just moved up the ladder himself. He’s in a management position now.

Tim Melanson: Wow. That’s amazing. Okay. Well, this is a good start to the interview. That’s for sure. So let’s talk a little bit about, uh, about fans, but getting fans to, uh, to your business. Cause you, you help, you help clients do do [00:11:00] that. Right. So what is some of the strategies that you use for yourself and actually that you teach?

Noah Asher: Yeah. Marketing is something that we don’t spend, a lot of people don’t spend money, um, because they don’t see the initial. We live in such a world where, where we need that immediate gratification and marketing. A lot of time is the long, is the long game.

Tim Melanson: Yeah, it is.

Noah Asher: You have to invest money, um, the whole, you know, saying of spend money to make money.

It is so true when it comes to marketing and you have to, it’s the, the biggest word, um, in marketing is.

consistency. If you’re not consistent, um, and you’re not constantly pulling out, um, content, you are. You’re hurting your business, but also you’re wasting the money that you’ve already spent. And so it’s like, once you decide, okay, I’m going to do this.

Let’s let’s do it. Let’s do this marketing doing this. It’s like a campaign and once you start doing it, give put everything you can into [00:12:00] it because it really does matter. And so, for me, even with my own business, the chaos movement, it’s we have to spend money through. We 1st have to ask who our fans are.

Right? We have to ask that question of who’s, you know, like, with your analogy of music, who would be in our audience? Who’s going to come see us perform? If I’m in a rock band. Why would I spend all of this money and energy on pop fans? Does that make sense? And so you have to be willing to say, okay, let’s truly ask the question.

Who is our audience? Who is coming? Who needs our product? We work with authors. Um, and so there’s no reason for me to try to market in the fast food industry. That’s not where my audience is. And so we have to be very particular. And then once we figure out who that audience is, we have to go after them with everything we can and we do that through.

Um, Google ads really do [00:13:00] work. Um, we do that through social media. Now, social media is a giant right now. It’s that’s everything. That’s where people invest and that alone is all about producing content. Again, consistency, but also, um, frequency is another thing,

Tim Melanson: Yeah, I think so. The first part that you mentioned about who your audience is. I think this is probably the, I don’t know if you agree, but I feel like that’s the part that most entrepreneurs are scared to do because it’s like, but, but everybody can use this product, right? You know, you sort of go like, but anybody, I just want anybody to give me, you know, money so that I can, I can make my business successful, but that tends to not work super well.

Right? I mean, Hey, maybe it might work when you’re first opening the doors, you know, you sort of put this call out to anybody, but. Yeah. You know, like you say, if you are wanting to spend some money on marketing, then you’re going to be spending some money putting it out to the wrong people. Right. You know, [00:14:00] but, but also like, are there any other advantages to like sort of niching down and figuring out exactly who your audience is?

Noah Asher: Yeah,

there’s, uh, there’s different stats on whether it’s 7 or 12 times, but a lot of times, uh, you have to be consistent with. Um, being in the getting in the same person’s feed algorithms multiple times and so if you just do 1 post, um, we’re, we’ve worked with a band. I travel and speak about my book and about helping people.

Find purpose in their pain, and we have a band that travels with us and when they play with me, they play the music. I need them to play. That goes with what I’m talking about, but. They have their own music out and it’s more rock, more like called their college students. And so it’s more college sort of, um, music and I tell them all the time.

I’m like, okay, uh, are you boosting your post and they’re like, yeah,

And I said, well, who are you boosting it to? And they’re [00:15:00] out, they go to University of Georgia and so they’re like, well, to, like, all over Georgia and I said, nobody in, uh, you know, North Georgia to the other side of the, you know, the state no one’s listening to you.

And so that’s a waste of a boost. If you’re, if your audience is college students, boost your ad. To every college town right.

now, it’s summertime. It’s the beach boost it down in Panama City. Beach Florida, you know, that sort of thing be specific on where you’re reaching be very, very, very specific. And then again, once you decide, okay, let’s use, um. Like, Athens, Georgia, where University of Georgia is, uh, we’ll use that as an example. You can’t just say, okay, I’m going to do this add to Athens this week. But my next ad is going to be to. main the next week. No, no, no. You have to keep pushing and it’s kind of like you’re wearing people down. Keep pushing until they’re willing to open your, um, your post and look into [00:16:00] what you’re all about.

You got to be in their face. Yeah,

Tim Melanson: Yeah, because the two things there is number one like I mean location I think it’s a really good way to explain something. I mean if you’re if you’re putting on a show locally and You’re boosting your ad to Europe. Well

Noah Asher: exactly.

Tim Melanson: You know, it’s pretty, pretty clear that they’re not going to travel all the way to the States, you know, for your show, you know, so it, it’s, it’s important to, to boosted the people that can actually support you physically.

Uh, but you said something else about the seven contacts. I heard that too. I bet you it’s a lot higher now, uh, you know, with, uh, you know, the short attention spans and all that stuff. But, but that’s another thing too, is that if you Are boosting your ad to all these people, well then that’s gonna cost you a fortune to try to get seven or, or 10 or or 12, you know, contacts with somebody.

Whereas if you were to just kind of narrow it right down to these specific types of people, what’s gonna cost a little bit less to get those seven uh, contacts, right? [00:17:00]

Noah Asher: right?

Yeah. So it’s all about, um, definitely you got to just zone in, focus, focus, focus. And the hardest thing to do is if I tell you to describe yourself. There’s a little bit of bias there, because, you know, yourself in a different way than what other people see you as, and a lot of times it’s the same, especially as a business owner.

You may think that your audience is this, but it’s really over here on the side. And so it’s good to get with your employees and go, uh, let’s just talk about who do you think? Maybe I pull out the dry erase board and start giving everyone an option to discuss. Who you think, who they think your audience is, but get people who know your product and really dive into that.

It takes time, but if you spend that time on the front end, when you’re really ready to start marketing and invest and put all that time into it, You know, what you’re doing and another little thing that we, we love in this, uh, this world is [00:18:00] hashtags and hashtags matter when it comes to marketing on social media.

Yeah. This is a little, this is a cheat code for you on social media. What I do is I emailed my person who handles my socials. I emailed a, uh, like, all the hashtags for our posts. And so she goes to that email every time we’re posting. And she, um, copies and just pastes, paste it with the post and what that does, that really does work.

Let’s say that you’re trying to get on, like, the for you page. I don’t always recommend that, but if that’s your thing, we’ll just use that as an example. There’s like, 12, 000, 000 posts on the for you page. Right? And so your 1 little post may not get seen. But if you use that post or that hashtag on every post you do now, you’re you’re all the

Tim Melanson: creating your odds.

Noah Asher: odds are getting higher.

And so be, um, like, my book chaos is a Christian nonfiction book and that [00:19:00] Christian nonfiction hashtag may have. 150, 000 post well, I would say recently with the 60 post on my, my Instagram, I would say I’m 60 post in with that hashtag Christian nonfiction. So my odds.

are better for someone to see that when it comes to Christian nonfiction.

So that’s just a perfect example of how to really, really. Utilize even hashtags.

Tim Melanson: Wow. Love it. So let’s talk a little bit about, about, uh, you know, learning from others. Uh, like are you, do you hire coaches? You know, do you, uh, have mentors, you know, masterminds, any of those things? Do, do you do any of that?

Noah Asher: I have someone that I look up to as like a mentor. And one thing, especially, especially with business, was, uh, starting my own business, I had, I had no idea what I was doing. And so my, my original coach was YouTube

Tim Melanson: Yeah.

Noah Asher: uh, [00:20:00] the YouTube had a hundred thousand views. I’m like, okay, well maybe he has something worth listening to.

So I did that for a while. Listened to podcasts like this to get some ideas. So, shout out to you and what you’re doing and then we also, but then I found somebody that had was already a few steps ahead of me. And that’s what’s really important when it comes to mentoring and coaching. You need someone who will stretch you.

And push you and guide you, uh, it’s, you’re only as best as the person, you know, that you’re looking up to. And so, um, if the person that’s that you’re looking up to is 1 step ahead of you, that’s going to be that’s going to be where you get to. But if you find somebody that can pour into you, that’s 4 steps ahead of you, then, you know, that you can be 4 steps ahead, uh, eventually.

And so it’s all about making sure that you spend time finding somebody and in the world that we live in where life is busy. Um, you may not be able to meet with them weekly, [00:21:00] but I do highly recommend trying, um, even to do, like, a zoom call, do something that is very, um. Again, consistent as well as, um, as fruitful when it comes to, you know, what you’re, what you’re talking about.

And if you find somebody that’s really busy, come prepared with notes. There’s time, I leave my phone, I’ll take notes. My next time I meet with, with him, I’m going to ask this question, that sort of thing. So yeah.

Tim Melanson: Awesome. Yeah, that’s good. And you know, that’s the thing is that when you have somebody who is a coach, I mean, their job really is to be, you know, you know, kind of like people are in two categories. There’s either people that are. Telling you what you want to hear and just, you know, trying to make you feel comfortable, I guess.

And then there’s people that are just totally tearing you down for no reason. Right. I mean, that’s the free, the free advice that I guess you get,

Noah Asher: always was told,

Tim Melanson: like, really when you’re hiring a coach, I don’t know if it’s your experience too, but they’re, they’re like, kind of like a mix of the boat. They, they tell you what you need to hear.[00:22:00]

To, um, to motivate you, but also they kind of point out your blind spots as well and make sure that you’re not falling into bad habits and all that stuff. Is that sort of what you look for too?

Mm.

Noah Asher: Is show me your mentor, and I can kind of see where your future is going to be. And so, if you find somebody that is. Um, doing bad bad business behind the scenes. Then eventually you’ll turn to that. That’s just reality. It’s not like a doomsday mindset. It’s just reality. And so it’s, it’s finding somebody that has character, um, but also the, uh, for lack of a better way to put it, the go nuts to tell you that when you’re, when you’re doing something wrong, and that can correct you without, um.

You know, either person getting upset. That’s, that’s reality is you don’t want [00:23:00] your mentors not supposed to tell you what you want to hear. They’re supposed to tell you like it really is. That’s the only way you can grow.

Tim Melanson: Agree. Yeah, for sure. So one of the topics that I love to talk about and it’s, it’s something that is so important, I think, but also like, Just like a side note for most people, and it’s, that’s your home office, your jam room, like where you actually get the work done and where the magic happens. Right.

And I’m wondering, like, what, what is, what’s your jam room look like?

Noah Asher: Mine, uh, I’m an author as well. And so I have a bunch of books in here, but the first thing I did when I decided this was going to be where I work from I spent, I invested some money into making sure I had a room that felt. Comfortable, but not too comfortable because sometimes in my house, if I’m too comfortable, I’m like?

well, let’s just watch the office the rest

Tim Melanson: Take a nap.

Noah Asher: of working him off.

Yeah. And so it was, [00:24:00] it was definitely like, I needed a place. Where I could shut the door, and it felt like I was at work. I needed that. And for me, I don’t like bright lights. I like it kind of to feel soft lighting. Um, that’s what has my juices of, uh, creativity flowing. So, it’s it really that’s how I needed it to be.

And so, like, even the back wall, it’s like, this darker Brown color. It’s like 1 of my buddy is a professional painter and he said, this is the color of the year. So I was like, let’s do it. But even that sort of thing. I wanted the colors to to fill. Just neutral and earthy, because that’s what helps me kind of like, the creativity of what I do flowing.

And so it really works. I’ve done a bunch of interviews lately to promote by book. And so. Um, I made sure that I had the right lighting in here as well. So I can sit here and just pull up the podcast. Mike [00:25:00] Mike and and go to business. But when it comes to this room, I have stuff that, like, I have my guitar.

I know you play guitar. I have my guitar sitting off to the side. Uh, because sometimes I need to take a moment and just. Turn a song on and kind of jam out and then I get off and I’m like, okay, I’m pumped. Let’s do this. And so I even have those little moments that you definitely don’t get in a normal office work setting.

Tim Melanson: Right on. And so how important do you think that that is? Like, do you think that, that having the right color on the wall really makes a difference?

Noah Asher: I really do, and I think it’s different for other people. Some people are maybe more artsy than me. They may need paint splattered walls. I don’t know. But for me, this is what I needed. That just works for me. What I needed is I do not like clutter what we’re in in my workspace and so I needed colors and a room and even a desk that felt clean and that [00:26:00] felt like I’m here to do something today and so I needed something that kind of mentally made me think.

Um, kind of like the, my office is like an office that a CEO of a, a really, you know, big company would want. So that’s what I want ’cause that’s what I wanna strive for. So it’s being, you know, pushing, um, a few steps ahead of where I am now, even when it comes to decor and working out the office.

Tim Melanson: That’s awesome. Well, I, I know that, you know, large companies, uh, you know, casinos, like, there’s lots of like companies with money that put in a lot of time and money and effort into what their establishment looks like, right? So we know there’s something to it. O otherwise they wouldn’t be spending that money, right?

Noah Asher: Yeah.

Like some people call it like feng shui, you know, that sort of thing. They need something That’s just that sort of tone that fits also what they’re doing. You know, I think somebody, if, [00:27:00] if they’re in the music industry, they may have, you know, a bunch of posters and out, you know, records like a gold, gold record on the wall, platinum record on the wall that just reminds them of like, Hey, we’ve done that.

Let’s continue, continue for that. Um, for me, like I’ve won awards for my book. So I have something that says, Like, but the that I got from them, you know, the certificate and it’s reminder I have letters from senators. I have posted on the wall that sometimes to remind me this is this is what this is who we work with.

This is the sort of impact that we have. And That’s what we have to strive for and So sometimes it’s, yeah, looking ahead. Um, to progress us is

Tim Melanson: you’ve got like a mix of what, where you’ve been and also where you’re going in your

Noah Asher: that? Yeah, exactly. Yeah. Full circle there.

Tim Melanson: That’s awesome. Okay. So it’s time for your guest solo. So tell me what’s exciting in your business right now.

Noah Asher: We are very stoked to announce that, uh, we work with authors currently to help them market and promote their [00:28:00] book. And we also coach them. We do conversations like this through zoom with our. Um, authors, 1 on 1, and we prep them for interviews so they can come. On a podcast or on in the news and, and have a good interview.

Uh, we go through their book and we even coach them on. Here’s how you can explain what your book is about in very simplistic terms, but also, like you mentioned earlier about attention spans. You have to have it short and sweet and to the point, um, that can almost be grabbed for a reel on, on Instagram later.

You want something very simple. But we also point out 1 liners from the book, like, from from my book chaos. I always tell people there’s purpose in your pain, but please know that the pain was never your purpose. And, you know, things like that is pulling out those little 1 liners that is so profound. So, someone listening to this driving down the road is going, I need to remember that.

That’s a good. 1 liner, they can move on and so that’s what we’ve been doing. Now. We [00:29:00] are partnering with Manassas publishing. It’s a newer publishing company and we’re going to be able to help authors. Uh, take their manuscript, get it, uh, the cover art done the interior art and layout done, get your book published and then work alongside the author.

To get it marketed and. Promoted and even help them get book signing events. So we are working them from start to finish and the world we live in. A lot of people are doing hybrid publishing where they’re spending up front money, but the hybrid publishers also taking money. You pay them and then you’re also.

They also get some of your royalties and so what makes us stand out as we are, you pay us the upfront costs, which is way more affordable than most. And then the author keeps all the royalties because it’s their book. That’s what they’ve done. They spend all the time And so that’s what we’re doing, and it’s, it’s very exciting.

Um, even in the midst of all that, [00:30:00] I’m about to launch my, I’ll launch my new book by next year, middle of next year. And so I’m wrapping that up as we speak. And so lots, a lot of cool stuff.

Tim Melanson: Yeah, you very busy, man.

Noah Asher: Yeah, yeah, very, very,

Tim Melanson: So who, like, is there a specific type of author that you, that would get the most out of working with you?

Noah Asher: I would say a lot of the people we push with, like, podcast interviews that is in our circuit are definitely more like, inspirational sort of podcast. And so we work with a lot of Christian authors, but also. Like, self help nonfiction sort of authors. Um, we haven’t, we haven’t done much with fiction, um, because we, we have the opportunity right now.

We’re in a place where, when they send the manuscript, we can say, you know, can add it to our list, like, we’re busy or something. So, sometimes we turn people away, not because their, their work isn’t good, but just because it’s not a good fit. And [00:31:00] I want to make sure that someone doesn’t spend all of their money, um, by me telling them, oh, yeah, we can make it happen.

And then when it’s time to promote. It’s like, oh, I don’t know where to send you to. And so we want to make sure we can work with people that we can we can help them out the most because it’s I understand it’s it’s 1 thing with doing this kind of work is I can empathize more than most because I’ve been there done that myself with my own book.

And so I want to make sure that we’re not just taking someone’s money just because we want the money. We want to make sure that it’s, um. They’re investing in us, so we can invest in them.

Tim Melanson: So how do we find out more?

Noah Asher: You can go to the Noah Asher dot com. All the links are there for my book as well. Shout out to my book, but also, uh, there’s like a hire us tab and you’ll see. It’ll lead you now to, uh, like, Manassas books and. How you can [00:32:00] get on that journey, but if you want to learn more about what we do, everything’s on the Noah Asher dot com.

Um, I’m excited to say that when it comes to, um, helping people find purpose in their pain, my book is not a, like, a book about prison. It’s not about how to shank somebody or anything like that. It’s called chaos because chaos comes in many different forms. It may be incarceration, but also may be job loss.

It may be dealing with a. Bad boss, and maybe a divorce, maybe illness, the loss of a loved 1. and so that chaos, um, there’s many words to describe people’s chaos, but there’s good news is that we can all overcome it. And with that being said, we are, uh, in July and maybe the 1st of August, depending on the editing, but we’re about to give the audio book to 800, 000 inmates on their tablets for free.

Tim Melanson: Wow.

Noah Asher: So, um, we’re able to reach that many at 1 time and, uh, we’re just [00:33:00] so we’re so thankful. So, so excited.

Tim Melanson: Wow. That’s amazing. Yeah. There’s a lot of people that are locked up and, you know, metaphorically, not necessarily physically. So this might be something that can help them is what you’re saying, right?

Noah Asher: Yeah.

for sure. I, the book I talk about how I lost my dad recently and how I remember the chaos of all of that. And. Um, I was diagnosed with lupus a few years back, and for a while, I was in a wheelchair because they couldn’t figure out what was wrong with me. And now I run 2 miles every day. And so it’s just having that conversation about, um, you know, health and illness and how chaos affects us.

Life can be chaotic and sometimes it’s chaotic. Just simply trying to get your, your family to baseball games and soccer games and all of that. But also it’s chaotic when it comes to work and even working from home. Sometimes you think, well, I don’t have to commute. So it takes away that. But no, life is still crazy.

You’re thinking while you’re in your [00:34:00] office with my door shut. I’m thinking about. How I need to, um, wash clothes, you know, the, the chaos is still there of just daily chaos. So this book is something that I believe can help many when it comes to, um, overcoming their overwhelming.

Tim Melanson: Wow. So it’s the Noah Asher. com.

Noah Asher: Yes.

Tim Melanson: Awesome. Thank you so much, Noah, for rocking out with me today. This has been a lot of fun.

Noah Asher: Yeah. Same. Thank you.

Tim Melanson: Cool. To the listeners, make sure you subscribe, write and comment and we’ll see you next time on the work at home rockstar podcast.