Season 3 / Episode #39 : Chris Pistorius
Before starting his dental marketing agency in 2009, Chris worked for online marketing giants AOL & MapQuest. He holds several online marketing certifications and is trained by Google on how dentists & other businesses can get the most out of their marketing efforts. He’s also the author of “The Ultimate Guide to Internet Marketing for Dentists.” Chris resides in the Denver, CO area with his wife Michele and two kids Kaitlyn & Brody.
Good Note : After the shutdown, dental practices are back up and things are going well.
Bad Note : Planning for success. If you grow too fast, you can fall behind on jobs and hurt your quality and reputation. Always be looking for people that would fit well with your company culture.
Gathering Fans : Write the processes and procedures and hire people to run the business. Then spend your time growing the business.
Keeping the Hat Full : Take any opportunity for publicity, get booked on podcasts, develop free content for your target market and create a buzz of activity.
Learning from the Best : Found a mentor who taught him how to niche down. Currently still participating in a mastermind.