Ibrahim Dar – Referrals Referring Referrals

The Story

Ibrahim Dar is a UAE-based public speaker and the author of ‘Charm Like a Narcissist,’ a book about cultivating personal magnetism and improving social status. Dubbed ‘the motivational Machiavelli‘ by The Milestone Mag, Ibrahim’s approach to personal development is ruthlessly pragmatic and thoroughly practical. His style of deconstructing and tackling problems from a practical perspective has propelled his blog, Ibrahim in your Inbox, into the ‘Top 20 Most-Engaging Newsletters’ list compiled by the Impact Tribune.

His book, ‘Charm Like a Narcissist,’ has been translated into 7 languages and distributed in over 45 countries. It has found its way into several international reading lists and is discussed, cited, and studied in classrooms and student book clubs in over 12 universities.

As a professional speaker, Dar talks about attracting attention, building a narrative, and creating connections. His words have reached over 2 million people, with 18,000 returning to consume his content regularly.

He has given over 80 talks on improving social skills, accumulating personal power, and grabbing attention, including one at Middlesex University Dubai, a university from which he graduated in 2016 with a Bachelor’s Degree in Advertising, Media, and Public Relations.

Show Notes

Good Note: Ibrahim started his business and resigned from his head marketing job in high fashion the same month as the world wide lockdown. Started marketing personal development industry personalities. Releasing 25 books to have enough money to pay the salary of two full-time employees, then continued to scaled the business.

Bad Note: Diverting the question from business to a childhood experience. Being chastised as a kid for everything he said wrong, one day he was picked to speak in front of his school about sustainability. A paper that was completely memorized. After only stating his name, he completely forgot what to say. After going back to class the teacher pulled him aside to congratulate him on saying his name for the first time in front of that many people. That totally re-framed the way to think about your mistakes.

Getting Fans: Starting with the strategy of not going big. A deep discount for his clients that would go to the standard rate if they were to continue with his services. After 3 thousand discounts, 1 stuck around that eventually got him 20 more clients. Get 1 client and serve them well. Once you’re on the track of getting referrals, then you can continue with marketing and branding.

Tools: an emailing list for people to subscribe to. Once he realized that his social medias were a waste of time they were deleted so more time could be utilized elsewhere.