Scaling an E-commerce Business and Mastering Email Marketing with Israa Alrawi

Aug 28, 2023

The Back-Story

Can you imagine transforming a passion into a wildly successful home-based business? Join us as we chat with Israa Alrawi, an e-commerce guru who mastered this art, scaled her online store to high six figures, and then sold it to fully immerse herself in email marketing. Israa’s enlightening narrative is a testament to the power of knowing your customer, crafting an exceptional product, and the indisputable value of a well-maintained email list. If you’ve been looking for firsthand insights from a seasoned work-at-home entrepreneur, you won’t want to miss this episode!

Who is Israa Alrawi

Israa Alrawi is an E-commerce Email Marketing and Deliverability Specialist who focuses on Lifecycle Growth and Retention. She has a proven track record of driving revenue through email marketing, scaling her own online store to mid-6 figures in just three months. Israa recognized the issue of e-commerce email marketing agencies and freelancers only focusing on marketing, not deliverability. She uses her expertise in deliverability practices and intentional marketing strategies to help e-commerce brand owners increase their profitability and customer retention rate, with 35%+ in email revenue.

Israa is also a mother of four who enjoys reading, hiking, and sleeping when her children allow it. Running a business and raising four children is demanding, and she is happy to share her experience.

Show Notes

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In This Episode:
[0:00] Intro
[0:29] Israa’s inspiring story of business success
[6:37] What didn’t go as Israa planned?
[16:02] How does she get good at what she does?
[20:57] How does she approach learning from other people?
[24:43] How does she keep a positive cash flow?
[29:44] What’s exciting in her business right now?
[32:22] Who would benefit the most from their services?
[33:59] Where to find Israa
[34:27] Outro

Transcript

Read Transcript

Tim Melanson: [00:00:00] Hello and welcome to today’s episode of the Work at Home Rockstar podcast.

I’m excited for today’s guest. She is an email and delivery expert at the Wind. Super excited to hear about this ’cause she helps people to get their emails delivered. Also set some strategies and automations as well, and many other things that we’ll talk about in the guest solo a little bit later. Very excited to be rocking out today with Israa Alrawi.

Hey, are you ready to rock?

Israa Alrawi: Yes. I’m here to rock and roll.

Tim Melanson: Roll. Perfect. So we always start off on a good note. So tell me a story of success in your business that we can be inspired

Israa Alrawi: by. Yeah, so I think my biggest success story is that I actually am not an um, I. I did not start as a, it’s not my profession, my email marketing expertise.

I actually like to think of it as a way that email marketing kind of chose me, um, through my experiences. I’m actually a public health and occupational safety specialist by trade. [00:01:00] Graduated, worked in that field, had got married, had my kids, and decided I didn’t wanna go back. And I just kind of jumped into this online world.

I. Um, I actually started my own e-commerce store to learn everything about e-commerce and marketing. I. And through that I found my niche, my, uh, passion. And that was to not only do email marketing correctly and help people get to the inbox and, you know, scale and, you know, get that revenue, but on just through this whole journey is just realizing that entrepreneurs, especially business, small business owners, when they start out, they’re not given.

It’s the full picture. Um, and I’m kind of like, I don’t wanna be like the Justice League person who goes out and, but I am, I’m on a mission to help small business owners understand that yes, entrepreneurship is really hard, but if you have the right tools and you have [00:02:00] grit and you continue, keep going, you can make it work.

And, um, I’m, I’m. Basically a story of that, that I didn’t quit, you know, when things went south, I looked for other ways to keep my business, uh, flow, uh, you know, over, above water and scaled it to, you know, the high six figures before I actually sold it and moved on to email marketing fully. But that’s my biggest success story is that.

I didn’t stop. So, um, I enjoyed it. It’s hard. There’s a lot of, and we’ll get into some stories there, there’s a lot of, you know, frustrating and stressful days, but the rewards are very much worth it,

Tim Melanson: so. Yeah. Well, I mean, there’s two success stories ’cause you started too. Yeah. So like, tell me about that part.

Like, was that, like, was that just a no brainer for you to, to, to start or did you have any. [00:03:00]

Israa Alrawi: You know, I, I started at first applying for jobs in the marketing, but I wasn’t getting, and nobody, you know, I was getting rejected. It’s like, you have no experience. And I said, you know what, I’m just gonna go start my own.

My own store. Like, forget it, I’m not gonna work for you. I’m gonna just do my thing. And um, yeah, I just jumped in. I picked a niche and I put up a Shopify store and, um, kept reading, kept trying. I. I kept falling and failing. Um, but I found success bit by bit and that those little tiny success, like glimpse of success in the first six months, ’cause it took me six months to really set up the store and like get it going and everything.

They were like the building blocks. ’cause you know, we start, I started in February of 2017. The store went live. We got a couple of sales right away, which was exciting, but then we were like dead for months. But by July, because [00:04:00] I built on the whole get to know your customer, you know, make sure your product is good, make sure your delivery process is great.

Um, It took off, it literally just scaled overnight in July of 2017. And, um, we went on to do like less than, I mean we did around like 300 K in less than two months. Wow. Wow. Through that. Um, but then Facebook started crashing and that’s how I turned into email. Email basically became the lifeline of my business while I was trying to figure out all the changes with Facebook ads.

So, yeah, I, I’m the type, I’m the type who doesn’t look at failure as failure. I look at as a learning opportunity and to just keep going because eventually you’re gonna get there and the time is gonna pass and life is gonna keep going. Might as well do something with it. So, um, despite the stress, despite the [00:05:00] frustrations, it’s very, it’s, it’s rewarding and I’m, I’m happy where I am now, you know, at the expertise level that I have just by continuing to learn and, you know, become better at what I do.

Wow.

Tim Melanson: Yeah. Uh, and you know, the thing about Facebook and stuff and social media, that’s, that’s important. I, I, I know we’ll probably get more into that a little bit later, but, uh, I know that, uh, social media is very useful to, to do some marketing, but it can’t be your only thing. ’cause as we know, things can get shut down pretty, pretty weirdly.

Actually, I, I had a. I’m a musician. My musician page got shut down. Still shut down. They told me that it was a mistake, but it’s still not back up yet, and it’s been over a year, so, yep. I’m like, you know, they, and, and this is just like, who knows? They told me it was because, uh, they flagged it as being a, uh, a duplicate or something like that, or an impersonation.

Yeah. And I’m like, impersonation [00:06:00] of who?

Israa Alrawi: That happened to me too. Um, that’s why I, that’s why I, I focus on email and I wanna teach email because the only thing you own is your domain, your domain name. Not even like your website. You can get shut down there, but the only other thing that you truly own is your email list.

And you, the only thing you can monetize when everything gets shut down is your email list. Um, And I tell people, safeguard that email list with all your might because it’s, it’s what’s gonna save you when things don’t work. Um, so I get that. So

Tim Melanson: I guess maybe that leads us into the next session, which is the bad note, the thing that didn’t go as planned.

So, you know, is there something, is there a mistake you made, something that didn’t work out so well that we can learn from?

Israa Alrawi: Um, I, I’m the type who, so I think my, my biggest mistake is not asking for help sooner. Um, And it was kind of frustrating because the people you did ask for help [00:07:00] kind of turned you away.

Um, but then you realize, I realized through like to especially the online community, you know, a lot of people who turned me away were probably people who didn’t know what they were doing either. Um, so it was kind of frustrating to like find that balance of when are you taking on too much and when to ask for help and.

When to set up your systems. So, um, when I first started with, you know, e-commerce and email mark and all that, I didn’t realize, you know, sys, everybody talked about set up your system, set up your system, but then they don’t tell you how or what it is. But now that I know what it is, it’s figuring before you scale, before you make sure you’re, you know, taking on new clients or making more money in the thing in, in your business, you need to make sure you have a system that can handle it.

So our, my biggest mistakes were probably made in like, Seasons of my business. [00:08:00] Um, I’ve been doing this for almost seven years, uh, with my store and then, you know, the client servicing. And it’s just knowing that your system needs to be in place before you scale. And I think for me, I was very hasty at first.

I’m like, okay, well, everybody else is making a million overnight. Let me try this. That didn’t do well for me because I realized that putting customers, putting clients, you know, satisfaction first, because that’s what, you know, that’s what makes your business grow is better than trying to scale something that you don’t even have.

So like, if you don’t have a team to help you, you know, answer customer service questions or if you don’t have the inventory or you can’t get the inventory here on time. Don’t try to scale and, and don’t try to do things fast, because even if you make that money, you’re probably gonna bleed it all out, trying to fix everything.

So my biggest, it’s not a failure, it’s a big learning curve and experience, um, that I have. I. [00:09:00] Is that systems come first, be be patient and scale slowly. It’s not worth the crazy vi virality that everybody’s looking for. Um, the businesses that win are the ones that have their, you know, their back and. Like very solid.

It’s, you know, they have everything down. They know their numbers, they know what’s going on before they’re like, yes, let’s go to a million overnight. So that’s probably one my biggest business, uh, failure. And also, I mean, if we’re gonna bring this into life, into our lives, um, It affects your family, it affects everything around you.

So make sure that, you know, you’re giving your time where it needs to be. Um, when we did scale and we, we faced roadblocks, it took away a lot of time from my family’s side, from my kids’ needs, and it was, it just wasn’t worth it. So now it’s like, we’re gonna do this. Step by step instead of going from one to [00:10:00] 10 overnight.

So yeah, that’s, I think that’s probably the biggest, uh, learning experience

Tim Melanson: and it’s a really good one. And you know, you don’t hear of it quite as often as the, you know, I got no business. Right. But, uh, but you do hear, I mean, there, there have been some, some actually some fairly large companies that will fail ’cause they’ll try to scale too fast.

You know, it’s, it’s, it’s not sustainable. Right. Yeah.

Israa Alrawi: Oh, that’s really cool. I mean, all these small businesses will look at, you know, social media and it’s all a facade. I’m like, don’t, don’t look at the numbers, don’t look at the posts, because somebody might be putting this, but on the back end it could be really bad.

So,

Tim Melanson: Yeah. It’s cool that you figured it out though, right?

Israa Alrawi: Um, yeah, absolutely. We’re, we’re definitely, systems come first. I don’t care. I’m like, I don’t care if we don’t make money the first two, three months. We have to get these, these processes in place so that even [00:11:00] when we hire, we’re not spending so much energy training as to where like, Hey, these are your resources.

You know, you can. You know, get up to speed quickly without us needing to take time off of our schedules

Tim Melanson: too. So, right on. Yeah. And when it comes to that too, like, uh, you know, my, so my business side, I build websites, right? I do. I do that kind of side of it. And so oftentimes what I’m talking about is make sure that you get your conversion right.

’cause when you start driving traffic to it, you’ve gotta make sure that it’s got someplace to go. And I think that, that, that’s a misconception that a lot of people have. They think that the first thing is traffic. I just need to get a whole bunch of traffic to my site and everything’s gonna be great.

But number one, it might not convert. And then number two, like what you just said, it might convert and you don’t have the ability to handle that business, right? So, you know, getting that, you know, straightened out first before you start driving a bunch of traffic to it. Uh, and it’s, it’s, it’s expensive to get a lot of traffic to it as well, so you’re, you might be wasting [00:12:00] your money as well.

Israa Alrawi: Absolutely. Exactly. You’re wasting that money, especially if you’re not testing. People don’t test their websites. They don’t test their emails and they wonder like they’ll hit send on an email and they have the wrong U R L in there. Yeah. And people are not clicking or they forgot the U R L or something and it’s like you put all that effort and it’s just gone.

So.

Tim Melanson: Yeah. And, and I mean, you see every once in a while the oops emails that come out afterwards. Yeah. Uh, I’m not sure, uh, if that’s, I suppose you could probably do that every once in a while, but not regularly.

Israa Alrawi: Right. I mean, sometimes, yeah, sometimes things slip even with like having three layers of check, like fact checking and everything.

Um, I’ll tell you one thing with email. No matter, it, it just, if you’re doing the copy, if you’re doing the writing, if you’re doing the, you have to have a, a set of fresh eyes looking at it because it just, everything once, um, especially if you’re doing [00:13:00] it day in and day out, and I’ve definitely had my share of oopsies there, but I.

I never sent out an email where I don’t check and double check and triple check before it goes out, you know, because once that, once you hit send on an email, you can’t get it back. No, it’s gone. It’s out there. So,

Tim Melanson: yeah. And I think it’s important to what you just said. I think you need a fresh set of eyes.

’cause it’s just, I mean, I, I’ve been in this boat for a, a long time and you can be, I can read that email 50 times and not see the air. ’cause I wrote it. I, I am, I am. I’m expecting, I, I think I wrote it right, like I’m reading it and I’m not reading what’s actually on the screen, and then someone else comes in behind me and goes, that’s not what you just said.

Right. So you, you really do need somebody, somebody else, you know, and you know, what do you use, like do you have, like do you have somebody else that reads your email?

Israa Alrawi: Yeah, we have actually a dedicated, um, person that will fact check [00:14:00] everything. Fact check grammar. Um, you know, clicking. And we also, like, we will personally email, send out the email to our system and go to our inboxes and check how it renders.

Everything looks good before we even send it out. There’s, there’s no other way. I mean, a lot of people will skip. I mean, I’ve been doing this for so long that I could skip all those steps, but I never do. Um, I’ve made one mistake once and it was, it wasn’t really because a client wanted something out, like within an hour, like from creation to send out.

Um, And it was messed up and I said, I’m never doing that again. Yeah, never. So, hi,

Anik Malenfant: my name is Nik Mal. I’m from Mastering Ascension and I’ve been working with Tim Malson and the Creative Crew Agency for a number of years now. Tim is my go-to guy for all things technology, and his team have helped me to really.

Create the platform that I need that [00:15:00] represents my brand, my message, and connects me directly to my ideal clients. What I particularly love about Tim is before he starts to dive into the technology, he always makes sure that he understands what your global view is, what your ultimate goals are, so then that way you’re not wasting a lot of time back and forth.

Switching around technology or platforms, he creates something from the get go that is scalable, which is highly, highly, um, beneficial for any business. What I’ve experienced from Tim and his team is they’re highly responsive. They are a wealth of information, and they’re gonna offer you the tools that you need to really make the mark that you wanna make in the world.

So, That’s my recommendation for Tim. He’s awesome. You’re gonna love every minute. You won’t regret it.

Tim Melanson: I had a similar story recently. I had, I had a, a rush, you know, somebody wanted something out right away and didn’t get me the content until just before. And of course a mistake went out with it and I’m like, ah.

That’s why I shouldn’t be doing that, [00:16:00] you know? Absolutely. Um, okay, so now let’s talk a little bit about practicing and, and, and getting good at what you do. So do you have any, uh, tips and tricks on how to do that? I.

Israa Alrawi: Yeah, I, so a lot of people, um, I mean a lot of, a lot of people that I’ve come across, once they get good at something, you know, they start becoming the, basically the, the head of their business and everybody else under them basically does the work.

And this is why I haven’t gotten agency yet, or I don’t know if I’ll ever go agency, but. I like to make sure I keep on top of my craft, so like I practice what I preach every single day, um, because it helps me know what’s going on now. You know, and what’s, you know, if anything’s been updated. You know, I have some people talking about like 2020 when the iOS 14 or iOS 1521 came out and we’re like [00:17:00] looking at iOS 17 now.

Like you have to keep up with what’s going on. You have to understand how email and deliverability especially is changing with all these privacy laws coming out. And, um, And especially if you like go overseas as well, like you have G D P R and all that, things change there. So I always, I’m, I’m always reading, I’m always interacting with the email community and I am always testing myself.

I will sometimes take on like I. We can call it a pro bono type of case, just to keep my mind fresh into like, doing this. So like people are like, oh, we, we wanna pay you for your service. And I’m like, it’s okay. I’m doing it for the learning. So I will take like sometimes on a client, um, that needs help with like deliverability especially, ’cause that changes and you know, you need to understand how like it’s, you know, forming with the different laws that are coming out.

So that’s one part of the reason I always say keep [00:18:00] practicing. Don’t, don’t just learn something and say, okay, and keep doing it the same way over and over. And the other reason is, if I’m gonna be leading a team, I wanna make sure I. They’re also learning what’s going on, um, and how to like, keep up to date with our, um, with our clients and like, you know, providing the best type of service.

Um, that’s one thing that like I care a lot about my clients. I want them to succeed. I’ve been there. It’s hard, it’s lonely, and you know, having somebody in your corner that knows what’s going on and says, it’s okay, we’ll work this together. Um, you know, I am the expert here to help you be better at your business, is really important to me.

So, honing on your craft is making sure that I practice it every single day. Um, and keep up with, you know, interacting and communicating and, um, networking with people who do the same thing with as you, because you might not run [00:19:00] into an issue that somebody else has and you can learn from them as well. So it’s really important to just keep iterating over and over.

Um, and not just like, keep it, oh, I learned this in 2020. It’s still the same. It really isn’t. Everything keeps changing. Um, the, the basics stay the same, but there’s layers to every single type of, um, Craft or, you know, your, your, uh, expertise. So your skill.

Tim Melanson: That’s what it’s, that’s good advice. That’s good advice.

Uh, uh, I do the same thing with, I, I love it when, uh, clients will ask me for something that I haven’t worked on before. I, I, I like just going, oh, that I haven’t heard of that platform before, so lemme go figure it out. Right? It’s, it’s one of those things where you just keep on and the more, the more things you learn, I think it kind of like, it’s like languages, right?

The more languages, you know, the easier it is to learn a new language. So when, when you keep on doing stuff like the, the longer, [00:20:00] the longer you do it, the more, the easier it is to keep up on the new things that are coming out. And you’re right, they come out quick.

Israa Alrawi: I mean, the, the one thing I do wanna mention is that people are afraid to ask questions sometimes and they just like take face value from like expert experts on like social media or in their community.

And it’s okay. Like, I wanna tell ’em it’s okay to ask questions if something doesn’t make sense to you. Somebody, probably someone else in that community probably was wondering the same thing. So it’s okay to ask questions. There’s no stupid questions if you are just learning. I mean, the stuff isn’t easy.

I mean, it’s not, it, it being, being running a small business is not easy or any type of business. But, um, yeah, like ask your questions. Uh, try to get the answers that you need to understand, even if you have to repeat that question more than once. It’s okay.

Tim Melanson: Yeah. If it was easy, everybody would have success with it.

Yeah. Right. Um, so that leads us right into the next topic, which is learning from the best. So, [00:21:00] you know, how did you learn all this stuff? Do you hire coaches? Uh, you know what, what’s your experience?

Israa Alrawi: Uh, I don’t, I have not hired any coaches. However, I have, um, I’m the type of person who likes to poke around first and check out what’s going on.

But I do have, like, I do network, that’s the thing. Like I like to network, I like to talk to others and see what they’re doing. So it’s mainly networking and mainly reading up on, you know, what everybody else is in my network or anything that I need. Um, I do have like a trusted group of. N n like friends that are in the entrepreneurial world that I do trust, um, highly, I’ve used their services or you know, I’ve used their, um, any type of resources they have out there that help me with my business.

But I’m very, very, very picky with who I go with quality over quantity at all times. You know, you see these high-end people that everybody follows, everybody preaches about, but [00:22:00] if I can’t take something you provided me and apply it and see results, I. Most likely I’m not gonna be interacting with you. Um, I’m very, that’s what I say, quality.

Like if you’re, you gotta give me something that’s gonna help me grow, that’s gonna help my business. And that’s kind of how I vet my network. So a lot of, um, learning from the best is really finding that good. The, the people that really. Help you create a better business and networking with them and creating like a, a good like, you know, safe space for you to be able to ask and also reaching out to them, being helpful so that you can build that relationship, um, long-term.

Um, that’s one thing. Masterminds are great. I’ve been to a couple. I like them. If they serve a purpose, um, I’m, I’m not the type, I mean, again, I’m a mom of four, so I gotta choose my time very wisely where I, which masterminds. And so it has to be like something that I [00:23:00] really want to, um, network with the people there or learn something that I don’t know how to do in my business.

So like, let’s take an example. SS e o and, um, organic Google traffic and all that is, One of my weaknesses, and that’s something that I do rely on. Um, friends are experts in that field. So yes, build a network. Yes, yes. Talk to, I mean, if you’re in a small business and you’re, um, growing, find people in the same niche as you.

Um, whatever your service or business is, and talk to them like, because they might know a resource that could help you and you might know something that, you know, that could help them. Um, but I always say like, Keep some type of, you know, uh, list of people that you can truly rely on if, especially like most people can’t probably afford like long-term coaches.

So networking is probably one of the bigger ones that I rely on.

Tim Melanson: Yeah, and I, I think the, the concept [00:24:00] I’ve heard is that like a power team where you’ve got people that have complimentary services and you’re all experts in your own field. That way you can be giving to them as they give back to you, right?

And you kind of like cover each other’s weaknesses.

Israa Alrawi: Absolutely. Yep. That’s exactly how it is. Like I, I te I taught and I still teach in some academies as the email expert, I come in, you know, answer the questions for them and in like in return they are the, maybe add experts or the e-commerce experts, if I ever need to have a problem or question, I can always go to them or like I need to re, um, source something or manufacture questions.

They have all that, um, available for me as well. So, Awesome. Definitely. Okay, let’s,

Tim Melanson: let’s talk a little about, about keeping the hat full and, uh, you know, having a positive cash flow.

Israa Alrawi: Uh, any, any tips on that? Yeah, so when I start, funny story. When I started, um, with e-comm, I kind of entered and I tell the story a lot so I, I [00:25:00] apologize.

But I entered through the, uh, bro marketing scene where it was 2017. Everybody was drop shipping and everybody was a millionaire overnight, and you only need. $20 to start a store. Um, that’s all not true. Don’t ever do that. Um, cashflow is really important, you know. People will like, look, they, you know, their screenshots of revenue.

I made this much. And I, and I’m like, okay, but what’s the profit? Because the deeper I got into e-commerce and the business, I realized, especially e-commerce, if you’re running, you know, a physical product store, You’re gonna be tight on cash because you have inventory, you have overhead costs, you have taxes.

And you know, if you’re getting money here, you have to understand your numbers. Um, if you are gonna be a small business owner, understand. Where the money’s coming from and where it’s going out. Um, I think there’s a genuine fear of understanding or looking at your [00:26:00] numbers because people don’t wanna know.

Um, but once you face that, and once you systemize your numbers and your profit and loss, everything else becomes super easy for you because you know exactly how much you have and how much you can spend. Um, but cashflow is really king. So what I did was. I, I always say, don’t quit your day job, you know, or, or find a side job that can fund or help you fund the small business until you can like, get on your feet and be comfortable.

And that typically takes a while. It takes a good like four to five years to really establish a good, small business. Um, So cash flow is, is so important. And I always ask when, you know, when I take on a client, I, I always ask, what’s your profit margin? What are you making? Are you even paying yourself? Um, that’s one mistake I also made.

I didn’t pay myself for two years. Everybody else was getting paid but me, and I said, you know what? This is. I dunno if I’m, it’s bss. [00:27:00] So I, I was like, forget it. Like we gotta, we gotta figure out a way to make the money. ’cause this is not worth it. Like day in and day out and all the struggle for what? So understanding cashflow.

Don’t quit your day job before you can really make it, make sure you have enough. Um, typically we say about six to eight months of cash flow out for you to be able to. Um, continue without like, struggling because especially when taxes come in and all the inventory, um, like tariff taxes, all that, that can eat up your margins real quickly.

So cashflow, yes, we, that’s the main thing in your business. Yeah. Everything else is just, you know, second, so,

Tim Melanson: Yeah, I, I agree. And, and, you know, knowing the numbers, like there’s just such bad programming that we have about money and, and, [00:28:00] and that kind of stuff, right. And, you know, you just, you’ve gotta get through it.

’cause otherwise you’re gonna have a, a rough time. And I like your idea of, you know, don’t quit the day job too. ’cause you know, there’s another big thing too is that if you are, if you are really struggling for money, you’re going to make decisions out of fear and out of lack. And a lot of times, like, you know, you, you, you might even, you know, venture into an area or, or with a partner or with a, a customer that is gonna bleed you because you think you need that money, right?

But if you have a, a nest to, to kind of like fund your business, well then now you’re making decisions that are best for the business long term, right.

Israa Alrawi: Absolutely. And, and that’s such a good point. Yes. Don’t, don’t put yourself in a position where you’re making irrational choices for your business. That’s so important.

I, I mean, I’ve, I’ve seen it happen a lot of times where people will, I. They’re strapped for cash and they’ll do anything and they’ll fall for [00:29:00] another scam or something. And it’s just, it piles up and then it just becomes grim and people, you know, will quit and sometimes just quit on everything. Even don’t wanna get a job, don’t wanna do anything, and it really ruins your life.

Um, yeah, and that’s why I’m, I’m out here. When I give, this is why I’m very like thorough. Like, I’m gonna vet something, I’m going to use it. And if I really know it’s beneficial, I will recommend it. Otherwise, I don’t like, I don’t blindly recommend anything unless I’ve tried it. I’m not gonna recommend it to you just because somebody on, you know, Twitter or Instagram is saying it’s the best thing out there right now.

So, yeah. Um, yeah.

Tim Melanson: Yeah. Good advice. So it’s time for your guest solo. So tell me what’s exciting your business right now.

Israa Alrawi: Um, we are actually, so I, at the beginning of the year, I, um, started focusing heavily on my big project called the win box.com. It’s an educational [00:30:00] platform. Um, it is, it is, the whole purpose of it is to help anyone who wants to start with email marketing, understand the terminology, understand how to use it, especially deliverability.

How does it play, fa how does it play into your business, and how can you, um, um, Basically set it up and monitor it and understand all that. So we have a resource section and there’s free blog posts that we put out, um, every once in a while. Um, I have freebies on my, uh, where you can just opt in as well to get, like how to build your list or how to send out an email today if you want to.

Um, email marketing can be a little bit scary for everybody. So just giving them those like foundational, um, you know, foundational resources that they can use right now in their business to build is like my biggest, um, focus right now. But we’re also creating an automation course because I, automations are great for your business ’cause it helps you make cash [00:31:00] 24 7 while you sleep.

You don’t have to worry too much about it. You can, you know, optimize it every once in a while, but once it’s set up it helps you. Um, Make that money and keep that lifeline going for you. Um, and what else are we working on? So that’s gonna be a course coming out soon. Um, and the last thing is we are, I am gonna start a membership site, so I.

I think what happens there is our services sometimes might be too pricey for somebody, you know, small businesses, but they still wanna know how to email and use that. And I really think having that membership, that community and us, you know, the experts there to help. I. You know, people who are starting out email or people doing it and want to do it better have that, you know, a support there.

So that’s coming out as well. But everything is on the win box.com. You can go there, check out all the resources, and you can also sign up to our newsletter where I will be dropping an [00:32:00] email every Wednesday night with some type of weekly win. And, um, you know, Give you some tips on how to create emails for that week.

So

Tim Melanson: yeah, so we can see how it’s done. Yes. I love your, uh, domain name win box. That’s super cool for, for an inbox company. Right. That’s awesome. Um, so now who would be the, the, like right now I, I, I know you’ve got some courses coming out and all that stuff, but, uh, who would be the best businesses that would be getting the most out of your services right now?

Like, what, what would, what would they look like?

Israa Alrawi: So I am, I mainly work with D two c e-commerce businesses. Um, we help them a lot and the reason is when I started with D two C and e-commerce myself, there is not, there weren’t that many resources and there really still isn’t many resources for them. Um, most.

E-commerce stores, physical, physical product stores. Um, what they do is they follow like big brands and [00:33:00] they, they focus heavily on imagery and beautiful templates, but the conversion isn’t there. And there’s a lot of factors that play in. Like deliverability is big in, um, that e-commerce space when it comes to like creating your actual emails and tend testing and sending.

So I focus heavily on D two C because there’s not that many people out there. Helping them understand deliverability strategy and then, you know, conversion revenue. So we do all the, all those three, um, for them. I do also work with some service clients. Most of the time, most service clients, people who have some type of a service-based business, they come to us because they have a deliverability issue.

And I, and, and most of the time it’s has to do with their lists. They’re not cleaning them correctly or. They’re getting very low quality, um, opt-ins there. So I work with those two businesses the most, um, but heavily focused on D two C, so. Awesome. Okay,

Tim Melanson: so again, how do we find you [00:34:00] again?

Israa Alrawi: I. Um, the wind box.com.

You can contact us there. Um, you can also follow us, um, on Instagram at the underscore wind box, and you can look me up on Twitter under my name istra a.

Tim Melanson: Awesome. Thank you so much for rocking out with me today. This has been a lot of fun.

Israa Alrawi: Thank you for having me. No

Tim Melanson: problem. To the listeners, make sure you subscribe right.

Comment. We’ll see you next time on the Work at Home Rockstar podcast. Thanks

Israa Alrawi: for listening. To learn how you can become a work at home rockstar or become a better one, head on over to work@homerockstar.com today.

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