Lisa Uman Crisalle, CFNS and Director or Marketing for Exercise & Nutrition Works Inc., and host of the FitPro Industry Podcast program, brings more than 24 years experience in marketing, branding and coaching to the fields of health and nutrition. After majoring in Exercise Physiology, she tied in her background in fitness to the business world. With a degree in Business Administration and a minor in Marketing, Lisa continued in the fitness industry as an instructor and trainer for everything from swimming, skiing and martial arts, to aerobics, and indoor cyclingAfter breaking out of the corporate world more than 12 years ago to work directly with her husband (internationally recognized nutrition expert, Lucho Crisalle) Lisa is determined to bring their company to the forefront of the nutrition and health community.
While Lucho developed one of the most highly recognized nutrition certification programs (the CEU accredited Certified Fitness Nutrition Specialist home study program) and Online Custom Nutrition Software, Lisa helped bring these specialized products to the market, ultimately securing contracts with such corporations as Gold’s Gym International and Max Muscle Incorporated. They now focus their energy on coaching business owners and entrepreneurs on Monetizing their Nutrition Counseling programs and bringing these certification programs to personal trainers, coaches, health practitioners & health enthusiasts.
Episode #36 : Lisa Crisalle
Why A Home Business?
Out of necessity!
Biggest Mistake?
Don’t put all your eggs in one basket
FAVORITE HOOK (Quotes from the Interview)
Stay laser focused, don’t get distracted by the bling.
3 TOOLS & TIPS
- Commit to building your business on the side while keeping your full time income
- Attend Networking events in your local area
- Hire a virtual team, but focus on someone that can partner with your business long term
Books that impacted Lisa:
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