Grow Your Business Through Modern Marketing Strategies with Alex Thoric

May 29, 2023

The Back-Story

Alex Thoric is the founder of a marketing agency, Thor Marketing, and Co-Founder of Building Income on Demand.

A digital marketer that had a great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants and helping them grow their customer list.

He’s a big sports fan. He holds a 2nd Dan black belt in Taekwondo, practicing it for the last 14 years, and even had his own school.

Show Notes

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In This Episode:
[0:00] Intro
[0:20] What’s Alex’s good note?
[2:20] What’s his bad note?
[6:44] How does he get fans?
[10:35] What would be people’s incentive to hire them?
[13:29] What about the cash flow?
[20:09] How does he build his band?
[25:18] Guest solo: What’s exciting in his business?
[26:59] Who would get the most from their services?
[30:19] Where to find Alex
[31:35] Outro

Transcript

Read Transcript

Tim Melanson: . [00:00:00] Hello and welcome to today’s episode of the Work at Home Rockstar podcast.

I’m excited for today’s episode. We have a fellow Canadian again and, uh, What uh he does is he helps self-employed entrepreneurs and service-based businesses automate their marketing and client acquisition. Excited to be rocking out today with Alex Dork. Hey, Alex. Are you ready to rock? Oh, yes. Perfect. So we always start off here in a good note.

So tell me a story of success in your business that we can be inspired by. Sure.

Alex Thoric: So, uh, when I started with, uh, my first, well with, with my main marketing agency, uh, the first client that I got was a spot owner and she just got started. She got her space, she got this, uh, uh, Nice office on one of the busy streets in Montreal.

Uh, but then she wasn’t really getting much traffic, even though she had the, the front, um, um, what do you call them? The front store, pretty much with a, with a glass. Um, so I got in touch with her, uh, and also the way that I [00:01:00] got an appointment with her, one of my, my sales coach gave me this idea of, um, giving people say when you meet with them in person, To give them a Starbucks card.

And the Starbucks card is like, maybe, like if you put $10 on it to, so the person can get themselves a iced coffee. And that made a huge difference. So, so we started working together. Uh, we crushed it the first month. She saw all this results, so we ended up working for a year and a half or so. And then throughout that year and, and even later, like till now, we still talk.

And, uh, when we talk, she always reminds me. She’s like, whenever I go to Starbucks where I drink coffee, I, I remember I think about you. So that little trick, which cost me literally $10, made a

Tim Melanson: huge difference. Oh, such a great idea. And it’s so funny, when you give, you get so much more, right? Yeah.

Alex Thoric: Yeah. A hundred percent.

Yeah. And especially

Tim Melanson: when you’re, uh, it’s the [00:02:00] little, it’s so funny that it’s the little things people like overcomplicated all the time, like, oh, I need to give like this, you know, really, really big meaningful gift when a gift card

Alex Thoric: with 10 bucks on it, you know? That’s awesome. Yeah. That’s what, that’s what really matters.

You know, how people say small things make a big, make a big difference. Yeah, I

Tim Melanson: bet. Yeah, that’s exactly right. So now with the good note, there’s often a bad note that accompany it. That’s, you know, it can’t all work perfectly. Right? So tell me, is there something that didn’t work, you know, as planned? Like a mistake you made that we can learn from?

Alex Thoric: Uh, yeah. Well, I did have a couple of things, but I guess the main one that, um, I like to refer to, uh, is when I started my first marketing agency. So it was four of us. Well, I, I would, I would say three of us, because the fourth guy, he was kind of there for two months and then he started his own thing. Or he’s a successful business owner today.

Um, so it was three of us and then, uh, people told us, cuz we were, we knew each other from the [00:03:00] previous NE network marketing company. And when you are in network marketing, they always talk about leadership and personal development and we already knew that. So we were trying to improve ourselves all the time.

And when we started the business, um, altogether, people would tell us, Well, guys, friendship and business is not the same thing. And we thought, no, we’re gonna figure it out. Yes, we know, we thank you for the advice, but then eventually it didn’t work out. Uh, and there were a couple of things that I definitely learned from that.

Um, when you go into the business, you better know the person that you go in business with. Um, yeah. So it didn’t really work out, uh, with one of one of the guys. Uh, so I eventually decided to. Leave the agency and then start my own. And they’re okay with that, uh, because I focused on other things. Uh, but then, yeah, it’s, it’s important to know who you go in business with

Tim Melanson: and sometimes you might [00:04:00] like, so how, how do, would you recommend that you do the background and, and find out that.

That information,

Alex Thoric: I would say do the personality test. So even if you don’t, um, I know this is sometimes employers ask the police, do the personality test. I think it’s a great idea to do the same thing with your business partner just for you at. Please to see what the person is good at, and then what the person can focus on.

Um, and then, you know, your strong, your strong points. And then let’s say even if you are, you’re having an argument, you will know how that person looks at things based on their per personality. Because you know what’s important to them and vice versa. They’ll know what’s important to you based on your personality.

So you don’t really need to stay there and trying to figure out what’s going on and why did this happen. You’ll just know that they’re that type of person. Yeah, that’s a

Tim Melanson: really good idea. Um, and like I [00:05:00] think that in some cases you don’t even need necessarily a partner. You can both have your own businesses.

Um, but then on, on the other hand, there are some situations where, you know, partnership is important.

Alex Thoric: So a hundred percent, yeah. So it, so it joined forces. So basically it was three of us and then left. Uh, they were doing it together. And then, um, uh, so the other guy also kind of left. Uh, so my best friend, he.

Kept doing, kept running the business by himself. And then I was focusing on my industry. On the marketing side, he was focusing on his, we were kind of doing similar services, providing similar, similar services. And then we would just exchange clients. Let’s say if I wouldn’t do insurance, I would just send them, uh, to him or let’s say real estate.

Everything that’s related to that, I’ll send them to him. Uh, and then vice versa, like I would get spa. Um, restaurants or gym clients, cuz that’s what I would focus on the most. Um, and then we realized that after this many years of experience, we figure [00:06:00] out that there is a way, there is this, um, there, there are this steps that we follow every single time when our clients get crazy good results.

And those, we figure out that those, we have those nine steps. So we decided to create this coaching program and then start helping service-based businesses and service-based entrepreneurs, self, self-employed entrepreneurs, um, pretty much guide them through the process. Because a lot of people start in the journey, and that’s how we started.

Like we started, we didn’t know anything. And then you get a course here, get a course there, you watch YouTube video here, and it’s a little bit all over the place. And then we try to pretty much put it all together into this

Tim Melanson: system. Love it. Right on. Okay, so let’s talk about, you know, how to build that fan base, I guess, uh, because I mean, hey, we, we all know that the audience is everywhere on social media nowadays, but how do you, how do you get them to be fans of you?

You know, specifically, I. Yeah.

Alex Thoric: Uh, so when it comes down to the marketing side of things, [00:07:00] especially with social media, what’s important is of course to create content in order to be in front of people, um, to create. I’m sure if, if you know Gary and he, he’s preaching, create content, create. Yeah, four posts today, which is important and a lot of people don’t really have the time to do it.

Uh, what we usually do ourselves, and we suggest our clients to do, is to create batch content. So let’s say you take one day, maybe let’s say three to four hours out of the month, you create, you record those videos, uh, whether they are long form videos or short form videos, um, or just post standard posts.

Um, then you can schedule all of them post produce and schedule them in another four hours. So, You can literally create one month worth of content in eight hours. So it’s create and edited in eight hours. But then if you, if you pretty much focus on that, if you take the entire day out of the month and then you do it once and it’s done, it’s good to go.[00:08:00]

So that’s one thing. And then what we also like to do, we take the, um, I’m sure you. You’re using yourselves, um, all the short form videos or you, you’ve seen it online with YouTube shirts or Instagram and Facebook reels, kind of a TikTok style videos. Um, so in case with those, what you could do is take them and then run some ads, literally take Facebook ads and then run some ads on Facebook and Instagram targeting your audience.

Um, especially let’s say if you are. If you wanna maybe start in the beginning with your local area. And then targeting your people with the content. So you don’t necessarily need to sell anything, just push the content. Just put some, say $5 a day behind that content. Let people see you, let people consume your content.

Again, it’s bringing value first, right? Just like with the, with a $10 gift card. And with that, um, you know how people [00:09:00] buy from businesses. They, and they don’t necessarily buy from businesses, they buy from people only when they know, like, and trust us. So at this point, they will, uh, they will see your content.

If they’ll like you, well, they’ll follow you, they’ll engage with it. And then if you, they trust you enough, they will come to you. Yeah,

Tim Melanson: and that’s the thing. If you’re giving away free content, meaning you’re giving away free value, they are showing them that you know what you’re doing. Pretty much your, your

Alex Thoric: competency.

Yeah. Yes. Yeah. So it’s, uh, as, as as, uh, I dunno if you know Frank Kern, one of my favorite mentors, uh, as he says, uh, just help people by actually helping them. Because a lot of times, like you see all these ads on social media, uh, where they tell you, Hey, if you’re a coach or consultant, if you’re this and that, we have this special thing, which is a hook for them, which makes sense.

It’s an ad. Yeah. Uh, but then most of the times they don’t necessarily help you. So [00:10:00] in this case, we kind of reverse engineered a little bit, so we. Give them, we, we provide value first. We do, we do. Put some ad dollars behind it. You can definitely do it organically. It’s just gonna take a little bit more time.

So if you, if you want to fast track it, $5 a day is more than enough. So,

Tim Melanson: okay. So let me ask you this question cuz I’m, I imagine that you know everybody I know, even myself, you know, when you first hear this idea of like, okay, we’re gonna go out there and we’re gonna give, we’re gonna give all this value out.

Are, are you, are you literally, like, what, what would be the incentive for them to hire you if you are, if they’re getting everything that they need for free? Or is there a line that you have?

Alex Thoric: No, not necessarily. So you give, you give your information for free, but then you sell the implementation because most of the times people will not do it themselves.

For, I’m gonna give you an example. I am not really good in [00:11:00] bookkeeping and accounting. Yes, I can go and learn on YouTube and take different courses and do it myself, but then I’m not gonna do it myself. I know it. So it’s easier for me to get a

Tim Melanson: bookkeeper. Exactly. And that’s the thing is that, uh, depending on who your audience is, is I suppose, uh, because if it’s your, if your audience is a business audience, then definitely for sure they have the thing that they do well, they don’t wanna do the thing that you do, right?

They want to find somebody who does it well, right? Oh, yes. Uh, yeah. You know, so that’s a no-brainer if you’re a business, uh, to business business.

Alex Thoric: Business to business. Business. Yeah. Yeah, of course. Yeah. It, it depends on where your audience is. Uh, so I’ll say, as I mentioned, if it’s a b2b, you a hundred percent have to be on LinkedIn.

80% of B2B deals are done through LinkedIn, but you can still use Facebook and Instagram if you are, because let’s say if we look at LinkedIn, um, I wouldn’t, I mean, I, you [00:12:00] can advertise there if you want to, but it’s gonna cost you quite a lot. Like the cost per lit is, Good quality, it is about a hundred dollars.

So if you have the budget, go ahead and do that. Um, on LinkedIn, you can just, again, create content and engage with other other people, and that’s what every platform wants pretty much. So you create content, you engage with other people, uh, within comments, within their content. Uh, you dm other people, so you post stories.

So the platform sees that you are a pretty active user.

Tim Melanson: Yeah. Yeah. Well, and, and people, uh, definitely now, but, but always people like to get referrals. People like to, to ask their network, you know, who do you know that does this? Right? And so if you’re out there putting up content, even if it is to somebody, uh, Who’s not your client, you never know who they know.

They might know somebody, and then all of a sudden their friend says, Hey, I’m looking for a copywriter, or I’m looking for a, you know, web [00:13:00] person or whatever it happens to be. Mm-hmm. And they’re, they keep seeing your ads. They’re not your ads, your content. Yeah, they, they just say, oh, well this guy’s been showing up on my feed quite often.

You don’t go, you know, and that’s,

Alex Thoric: yes. And that’s what people also like. So when you, when you do post consistently people, they do say that you are cons. You’re being consistent with your message and with your content, which makes you look professional because you are consistent with your craft pretty much.

Tim Melanson: So now let’s talk a little bit about the, the cash flow side of it and keeping the cash flow is what I call it. Uh, but like how do you decide how much money to put into your ads when you’re, when you’re creating them?

Alex Thoric: Um, usually it’s a rule thumb across all industries. Um, you would take 10% of your revenue and put into marketing or advertisement.

So let’s say whatever you make 10% into ads. Um, then of course it depends. Maybe you don’t even need to put that much [00:14:00] again, depending on your revenue. Uh, but in the beginning you can start with, and that’s why, that’s why I say $5 a day for the content side of things, just to push that message. You can push out different videos or different even, I mean, we’re running like we are running.

A campaign right now with Simple Image where it says the image is created in Canva, uh, where it says Five Ways to get clients this month. Uh, no. Yeah. Five ways to get clients this month. And in the copy itself, we literally give five ways. So step 1, 2, 3, 4, 5. And then at the end tell people if you’re interested in learning more and how you can implement that, let us know.

But then we pretty much give it out. And the engagement is getting crazy. Wow. Yeah, yeah,

Tim Melanson: yeah. Exactly. And it’s simple too. Like that’s the thing is that you’re not giving away in farming, you’re giving away five reasons. Come on. Right?

Alex Thoric: Yeah. Yeah. And it has to be simple, uh, because, [00:15:00] I dunno, people like to overcomplicate things.

That’s how we are as swimming beings, I guess. Yeah,

Tim Melanson: exactly. Hi, it’s

Alex Thoric: Mark Ney from Natural Born Coaches, and I want to give two very big thumbs up to Tim Lanson and his creative Crew agency. I have been using them for a long time and I am 100% happy they get the job done right. They’re fast and they let me focus on my business.

I don’t have to worry about anything. So again, I want to give them two very big thumbs up. I have no problem recommending them. I don’t give testimonials for everyone because my name is attached to it, but I gladly do so for Tim and the Creative Crew Agency. So use them. You won’t regret it. And good luck.

Tim Melanson: And what, what platforms are you running that on

Alex Thoric: right now then? Uh, so it’s Facebook and Instagram mostly, uh, for the ad side of things, um, you could do a similar thing on YouTube, but in case with YouTube you could do [00:16:00] the similar thing on YouTube if you want to grow your channel. So I’ll say, take snippet off from your video and then run those ads.

Um, I’ve seen there is this, I forgot the name of the company. Um, They also, they, they help businesses, they help companies, uh, run Google ads for the, for, for you, pretty much. Okay. Yeah. And what they do, they, they get on, I think they go live once a week and they go over different changes that Google has introduced, uh, or different tricks that you could use in order to improve your Google ads.

So they literally take the 45 minute video and they run it as an ad, but then they do, let’s say they take. An interesting part of the video. They put it in the beginning. You see the beginning because you want to hook people in cuz you only have five seconds. And then after that, everyone skips. You know how it is.

Nice. Yeah,

Tim Melanson: exactly. And, and that’s the thing. You put you your best part at the very beginning and then, you know, if that’s all they listen to, that’s fine, right? Yeah,

Alex Thoric: yeah, yeah. To hook them [00:17:00] in. And then you could do a similar thing with, uh, short form content. And the way I look at short form content is, uh, the, the short form video content, uh, is it’s, it’s like you placing hoax all across the internet.

In order to bring people to your, let’s say, podcast, to bring them to your longer phone content on YouTube, maybe, uh, or to bring them to wherever you want, you want to bring them. But most of times, people, they see all those little things, all those little hooks, little videos, they follow you, they engage with you.

Um, and then after that, they want, they consume the longer form, and that’s when they decide to buy from you pretty much. So

Tim Melanson: now, uh, when people get, especially when people get started in their business, you know, sometimes there is a little bit more money going out than coming in. Do you have any other cashflow tips that we can benefit from?

Alex Thoric: A hundred percent so well, so yeah, the advertisement is one of them. Um, sending out. Reaching out to people pretty much. [00:18:00] So on LinkedIn you have the limit. Uh, these days it’s the limit of 20 people per day. Uh, if you’ll do more than that, LinkedIn will block you. Uh, you can definitely out suggest to, let’s say, instead of maybe you running ads, you can get yourself a LinkedIn navigator if you’re in b2b, right?

Um, and I think it’s a hundred, $120 a month, but then the way LinkedIn does it is. I call it, they pretty much give you access to the entire database, cuz you can find anyone. You can look, let’s say yeah, find people based on the industry, based on number of employees. Um, I think based on the revenue of the company as well.

So let’s say if the company has already has a number of employees, let’s say from one to 10 at least, or maybe from 10 to, I think it’s 10 to 20. Um, That means the company is more or less stable. So they do have the cash flow and then you can reach out to them, to the, and you can find the decision makers and say [00:19:00] for the decision makers that this is pretty much like when you set up ads.

I dunno if you’ve tried, uh, running ads on Google or Facebook. So when you set them up, that’s what you usually do. That’s what you usually do. But then in case with LinkedIn, that’s how you find people. And you can reach out to them. And then in case with, when you have LinkedIn sales navigator, they give you, um, I would say you could do up to 80 outreaches per day, plus they give you 50 emails.

So I’ll say if you can, if the person doesn’t let you, send them a message without being connected, you can do an in-mail.

Tim Melanson: Right on. Yeah. So really, like in the very beginning, you know, the best thing to do is use your time right To go, yeah. In,

Alex Thoric: in, in the beginning it’s a little bit of hustle. Uh, but like at, at b i d we like to say hustle less, earn more.

And that’s why we created this nine step roadmap. But yeah, because,

Tim Melanson: because then you can use some tools and then as [00:20:00] time goes on, you generate more income, then you can add more tools. Cuz eventually the tools do the rustling for

Alex Thoric: you. Right? Yeah, a hundred percent.

Tim Melanson: Right on. So now we, we talked a little bit about a partnership a little while ago, but what about like, if you’re gonna be delegating things like h how do you build your band?

What’s your, what’s your tips on

Alex Thoric: that? So with, uh, the delegation side of things, I would say delegate what you’re not good at. As I mentioned the, uh, the bookkeeping and accounting, that’s, that’s something that I don’t like. Um, I can get, I can get, get good at it, but that’s something that I do not like. Um, let’s say in case with the agency side of things.

So we do have, and most of the times with every business you do have, uh, marketing, sales, and fulfillment. Kind of a three pillars. So you could choose one of them that you personally want to focus on and then delegate to others. Or maybe you could do marketing and sales because let’s say if you do outreach to [00:21:00] businesses to potential clients, uh, that’s gonna be mar, that’s gonna be marketing.

And then you’ll do the sales side, uh, side of things. But then try to find someone who will be doing their fulfillment. Okay. Okay. And this way Yeah, because, because it’s important, especially in the beginning, it’s important to focus on the revenue generating activities. Totally.

Tim Melanson: And do you have like any guidelines on how to find the right people for those, for those roles?

Alex Thoric: Uh, for the fulfillment side of things? For any

Tim Melanson: delegating?

Alex Thoric: Uh, well, for the fulfillment side of things, we usually do. Uh, let’s say if we even put out. Um, a job position, sometimes it’s part-time, sometimes it’s per project based. Uh, we ask people to send us the information about their, what they’ve done previously, but then we also ask them to send us, uh, a one minute video explaining why they would like to be part of this [00:22:00] project or why they would like to be part of our team.

And then honestly, 80% of people don’t do it. So if they’re not willing to do. We’re we’re just asking like, can you send us a simple video? Yeah. We’re not asking to do a Hollywood type of video and this pretty much filters out. 80% of people love it and yeah, this is just a step to see who is serious about the position and then other people just send the video and then we do the, the, the interview process with them and then take it from there.

Nice.

Tim Melanson: I was wondering if you were gonna say that you do this personality test,

Alex Thoric: No, no, no. We might actually, that might be expensive, right? We might actually, yeah. It depends which company you go with, I guess. Like some of them are like $30. Okay. Uh, which is not that bad. But still, I mean, if you, let’s say if you have, uh, 10 people and then it’s $300 and you just hire one, maybe it’s worth it.[00:23:00]

Tim Melanson: Yeah, I don’t know. I really like your idea of the, of the simple video cuz there’s gotta be something like I’ve, I’ve, I have noticed that, that there’s gotta be something that filters out the people that really shouldn’t be there. Right. There’s gotta be something.

Alex Thoric: Oh yeah. And the reason we why we, uh, why we’re doing it is just to see the, the, the type of person that Hi Roche is and uh, see the type of personality.

Tim Melanson: Yeah. So that’s another thing too. They have to bit your culture, right? Yeah.

Alex Thoric: Yep. That’s, that’s the biggest part. Yeah.

Tim Melanson: Uh, and, uh, and when it comes to the, uh, to the, the cv, to their, to their experience, do you ver how do you verify that?

Alex Thoric: Uh, so we can, when it comes down to, let’s say if it’s something that’s related to the ad copy, we just ask to write an ad copy.

Like we just sit down and, uh, they can either write it in front of us or prepare and sanitize us. Uh, if it come, if, let’s say, if something that’s related to. Ads. Um, [00:24:00] maybe they can just create an ad in front of us so we can see that they know what they’re doing. Mm-hmm. At least the, the, the most important things.

And then the rest can follow. Like all those little things, all the little tricks. Um, in case with the sy systematizing or automation side of things. I say building the funnel and then emails and all those things. Um, the funnel side of things. Most of the times people that already. Have done it. Uh, they already have their portfolio.

Yeah. Yeah. So they just sent to us and yeah. We, we can see based on, based on that, just like in case with websites pretty much cuz you can see the real thing. Yeah, exactly. Of course we’re not gonna tell them, Hey, build a new, a new funnel that’s gonna take a quite a bit of time.

Tim Melanson: Yeah. And I mean, that’s a little unfair.

Get him to do that for free Right.

Alex Thoric: For an interview. Right. Yeah, of course. Of course. Yeah. Right on. Yeah. So, yeah. I like it. Yeah, so, so we’re trying to ask them to do something that’s not gonna take more [00:25:00] than 15 minutes, 20 max. And

Tim Melanson: for a long-term relationship. I mean, that’s what you’re looking for. You’re looking for somebody who’s willing to put in a

Alex Thoric: little bit of work for it, right?

Yeah, yeah, yeah.

Tim Melanson: It shows their work ethic. It shows what they’re willing to do. It’s with their personality. Awesome. Right on. Yeah. How serious they are. Yeah. Cool. So now it’s time for your guest solo. So tell me what’s exciting in your business.

Alex Thoric: Yeah, absolutely. So we are, uh, at, uh, building Common Demand. Uh, we have, uh, one of the main programs, uh, which is the bootcamp.

We’re super excited about it. Uh, so we did our better version last year. Um, it worked out pretty well, and then now we are launching the live version. Where we’ll be taking basically, um, up to 30 people in our group. It’s gonna be a six week program, and we pretty much take them by the hand and guide them through every, every step of this way, through all this nine steps in order to help them with in the beginning.

It, it all comes down to mindset. That’s what we try to cover all [00:26:00] the basics. And then we go through, through every single step, like offer creation and the content and lending pages. And then after that, it, when we have everything built out, that’s when we, um, kind of start running ads in a way really, or even, yeah, or even in case with content or in case with outreach, you still need to have some basics, at least.

Before you can start reaching out, let’s say, one-to-one or running ads to your funnel.

Tim Melanson: Cool. So this is like an in-person

Alex Thoric: event that you’re doing, that you’re gonna be doing? Um, yeah. No, no. So those are, uh, those are live events, but, but, but online, yeah. Pretty much. Yeah. Right on.

Tim Melanson: So you, so you can actually serve people from anywhere?

Pretty

Alex Thoric: much, uh, yeah. Yeah. In a way. Awesome.

Tim Melanson: Yeah. And, uh, And so if someone wanted to find out more about, actually before I ask that, who do you think would [00:27:00] be the ideal person that would get the most out of any one of your programs?

Alex Thoric: Um, the ideal person would be, I would say a service based business owner.

Uh, who maybe runs, let’s say, spa Jim, uh, who has real estate or insurance, um, I mean real estate or insurance agent, uh, mortgages. So those are the five main ones. Because the systems and processes are pretty much the same or similar, I would say. But then of course for specific industries, you would need to craft a different offer and then create different types of content, and you would have a little bit of a different backend.

Okay.

Tim Melanson: And are, would they be people more at the beginning of their journey or someone who’s more intermediate?

Alex Thoric: Um, honestly, it doesn’t matter because we’ve been, we’ve been working, uh, on the agent side of things, uh, with people that been in the industry for 10, 20 years and they didn’t have their systems in place.

Yeah, [00:28:00] yeah. So I was like, seriously, like some, some, some people didn’t even use CRMs. I’m like, you, you’ve been doing, you’ve been running business for 10 years. How do you keep track of all the people? He’s like, well, we just use Excel spreadsheets, and that’s how a lot of people do it. Yeah. Yeah,

Tim Melanson: that. And so actually that’s another question then.

So what would be the main advantage of using a c r versus an Excel spreadsheet for their contact

Alex Thoric: management? So in case with the crm, you can, um, see pretty much the number of opportunities that they have. You can see the pipeline, uh, where they’re in the process. I’ll say they’re, um, in the beginning, their leads.

Then maybe they’re interested, uh, maybe, uh, you can also create a qualification that it’s a qualified lead. And the next step could be you lost the deal or you want the deal. So you could have all these five steps and then you can see how many people you have in the pipeline. You could do a similar thing within, uh, the Excel spreadsheet.

Like one of our gym plans still has it. So they, like, they’re still using it. [00:29:00] Um, and then they’re also, they also have the crm. Right,

Tim Melanson: right. So I guess people that are using this spreadsheet version, are they, Just have to have a good memory. They have to know where everybody is or, yeah, it’s, it’s

Alex Thoric: that. And also in case with crm, you can always, cuz you can go into the lead, uh, himself and then add different, let’s say notes and mm-hmm.

If you need to follow up with a person, you can add yourself a task, uh, maybe set a deadline. And then when you go into your task list of task, let’s say every day you do, you do a follow up for an hour, um, you can go into the list of task and basically cross them up. Yeah, so it just kind of keeps

Tim Melanson: track.

And also if we’re going back to the whole, uh, delegating side of it, if you have an assistant, it’s way easier to have a CRM that would be able to handle. Yeah. You know, cuz then you can both be putting things in there instead of you going from memory because you’re probably right there. They’re probably is a lot of people that are in that boat that just, they’ve been doing it for 10 years, they’ve got a great [00:30:00] memory.

They understand all their, their people. But if they need to, need to scale or if they need to hire on an assistant, that assistant is not gonna be able to just go to your spreadsheet and

Alex Thoric: help you. Right? Yeah. That’s, that, that, that’s gotta be quite a lot of stuff to, to do within the spreadsheet. Yeah.

Tim Melanson: Yeah.

Cool. So now, okay. So tell me a little bit more about how to find you, uh, online.

Alex Thoric: Sure you can, uh, you can find me on Instagram. It’s at Alex Thik. It’s pretty much everywhere, on every platform at Alex Thik. Um, if, uh, your audience would like to maybe learn more about this nine step system and then download the roadmap and just see what it, what it looks like, uh, so they can implement by themselves, uh, they can go to B ad Academy podcast.com and, uh, check it out for themselves.

Perfect. What was that a address again? It’s B i d Academy Podcast. Yeah, so it’s, it’s short for building income on demand. So the idea of the name was, [00:31:00] whenever you need to get more sales, get more leads, that’s you. You need to get more income on demand. You plug in the system, you turn on the ads, and you let the system work.

And the idea of this entire system is, For you not to hustle, hustle, hustle. You set it up once and it works for you 24 7, and you just need to send traffic. That’s it. Love it, love

Tim Melanson: it. Right on. Thank you so much for rocking up with me today, Alex. This has been good. Good value. Thanks for having

Alex Thoric: me.

Tim Melanson: Right on.

And to the listeners, make sure you subscribe right in comment. We’ll see you next time on the Work at Home Rockstar podcast. Thanks

Alex Thoric: for listening. To learn how you can become a work at home rockstar or become a better one, head on over to workathomerockstar.com today.

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