How To Gain Your Money, Freedom, and Purpose with Jean-Luc Boissonneault

Jean-Luc: [00:00:00] Are you a work at home rockstar or do you dream of becoming one? Then you found the right podcast. Your host, Tim Melanson, talks with successful work at home rock stars to learn their secrets and help you in your journey. Are you ready to rock?

Tim Melanson: Here’s Tim. Hello and welcome to today’s episode of the Work at Home Rockstar podcast.

I’m excited for today’s episode. We are talking with a business coach who helps people believe in themselves. We’re talking to Jean Luke, coach Jean Luke, and, uh, you

Jean-Luc: ready to rock? I am. Perfect.

Tim Melanson: So we always start off here on a good note. So tell me a story of success in your business that we can be

Jean-Luc: inspired by.

Hmm. Um, story of success. Well, I started with nothing, um, no money. I started with a passion for helping people succeed. Um, in the fitness industry as a personal trainer, helping a man lose [00:01:00] weight, putting all my heart into it, training him four days a week, he became a billboard for me. Everyone started wanting to work with me.

I put all my heart into them. I ended up opening a, a, a fitness club that led me to opening more fitness clubs. Had four fitness clubs. Always pouring my heart into what’s in front of me. I think that’s the big thing. And then from there, I sold it and became a millionaire by 30, which was the goal I had set when I was, uh, 19 years old.

And Wow. Um, once I hit that goal, I felt like, all right, I achieved it. Success, um, But then I wanted more and I went on a spiritual journey of letting all the things go, letting all the money go, letting all the materials go, and, uh, bought an RV and started traveling and, and wanted [00:02:00] to try a different approach to just the business.

And I went inwards. I just completely went inwards for nine years and now, Uh, it’s brought me back full circle to helping entrepreneurs what I used to do before. And, um, yeah, now I have like a set of tools on my belt that I feel help people on the inner stuff too, that is blocking us from moving forward.

Right on. Yeah, it’s a cool story. I, uh, I mean, I, I,

Tim Melanson: I didn’t get to the, the millionaire, uh, position, but I actually did have a similar situation where, you know, I started off, got a degree in computer science. Uh, Then started working for some IT companies, did some marketing, made a boatload of money and it didn’t answer anything and sort of just took a step back and started all over again.

Cause you know, it’s, um, it’s interesting how, you know, [00:03:00] there’s so many people that will actually end up with a bunch of money and. Not be happy. Right. And so like are you approaching anything differently this time around when you’re building yourself back up as you did the first time?

Jean-Luc: Yeah, absolutely. So good question.

Um, yeah, for me there’s really three pillars and it’s to make money to also have free time. To enjoy life, to spend time with your family, you know, to do hobbies that you love to, um, to just do what you want, you know? Mm-hmm. And then the third one is that you really care about the work you’re doing, like the people you’re serving.

And I say the word serving because it’s like that’s the big. The big shift is like, I see everything I do now in [00:04:00] service to, to others. And before it was more like, I would say I’d have more, I, I was thinking smaller even though it was like million dollars and stuff like that. But it was just like, um, as using kind of everything I was learning in the business world and now it’s like I try to discard everything that everyone is doing.

And just focus on the end user, like the, the person, you know, just like the people listening to this right now, you know, and your, your podcast just this, doing it for them, you know, and, uh, full force. Yeah. So, yeah, I’d say that. And so, so in doing that, in, in taking into consideration these three pillars, I’m gonna start with different questions, you know, instead of like, how do we make a million dollars?

I start with the question like, how do you wanna live here to dance? Um, yeah. You know, how much do you wanna work? [00:05:00] How much, uh, what do you enjoy doing? What is your thing? You know, what brings you joy? Um, how much money do you really need, you know? Just questions like introspective questions because it’s not about chasing the million dollars anymore though, you know, that’s fun too.

But, um, I’m not discounting it. Money’s still very important to me and it’s, uh, it’s just more of a, of a more balanced approach. Yeah.

Tim Melanson: Yeah, exactly. With better, probably better boundaries. Right? I think that was the main thing for me is that, uh, first time around it was just a lot of work, just always working, working, working.

Right. Whereas, like you say, I mean, how do you wanna live your life? You, do you want, do you wanna spend time with family? Do you wanna, you know, do things that are, that are more fun? Cuz you can still hit those massive goals and still have those boundaries in place. Right.

Jean-Luc: Exactly, and, and I think a big [00:06:00] difference okay, is starting with the boundaries.

And a lot of people, you know, it’s very, you can get sucked in, hooked to the whole, you know, idea of money. You can really, it’s, it’s, it’s very luring, right? Like, and, and, and I’ll give you a concrete example that just happened not too long ago, right? I’m a business coach and. And I’ve set my boundaries as to my time.

Like I only coach once a week. I do it on Sundays. It’s like a service to the world for me. On Sundays I do it, I go back to back all day long and I just feel fired up and it’s just the way I like to do it. And people go like, why do you do it that way? It’s just the way I do it because I feel. On fire.

Every single client I have the, it builds energy for the next one. And I just, and then all week, the rest of the week, I don’t need to do anything but three [00:07:00] hours of work every day. And that’s how I’ve set up my days. So I get up at five 30 in the morning and then I’m done at nine, and then I’m, I’m, I’m with my fiance, right?

My daughter, if she’s here. And that’s my structure. And like, I gotta guard that with my life because, Everyone tries to get in, right? And then, you know, a few weeks ago, some guy’s like, okay, you know, I want to become a client of yours, but I need you to do it on a different day than Sunday. Cuz I can’t, I said non-negotiable.

You know, it’s, it’s Sunday or nothing. And then he raises the price. Like he’s, he’s trying to like lure me in with more money, you know? Yeah. And we’re talking thousands of dollars, right? Like over $15,000. And now it’s starting to like work. Like, do I, do I break, uh, do I break my own [00:08:00] boundary? Right? And it’s in those moments where all of a sudden you can go against yourself.

And just break your own boundary and then it infiltrates your week and now you start to accept other people. So to me, it’s about being very firm on the way you wanna live and not being, you know, uh, prostituted out for cash, you know, and just like sticking to it, you know, other opportunities will come, other clients will come.

Um, within that timeframe and that will fit my thing. And, and I think in the past, you know, having been in my early twenties, I would’ve just taken that, wouldn’t, wouldn’t have even thought about it. You know, it would’ve been like a celebration that this guy’s coming in the midweek and I would’ve worked late and I would’ve let chaos infiltrate my life.

But I don’t work that way anymore. Good for you.

Tim Melanson: So now on the [00:09:00] journey though, I mean, there, there are some bad notes that we hit too. So is there something that this doesn’t go as planned or didn’t go as planned that we can learn from in

Jean-Luc: your, in your story that didn’t go as planned? Oh my God, I have so many failures.

Like, um, one thing that’s coming to mind is, you know, I was, I’ve been an entrepreneur since I’m 17 years old, so I have this. This mine that wants to jump into a lot of things. Wants to create a lot of things. Mm-hmm. Um, so before I went on this spiritual journey nine years ago, the last thing I was doing was I had an incubator for startups and, you know, I was starting many companies a year and I just realized that I can’t do that.

I need to focus on one thing, and that took me a [00:10:00] long time because I think it was a lot to do with trying to prove myself, like trying to prove that I can get into the technology space and create software and I could jump into a retail space and create different products, uh, that I did. Events and all this.

I’m like, I don’t regret a single thing. I’ve tried so many different industries, but now I know that like if I don’t put a hundred percent of my energy in one thing, it’s like that, that, uh, proverb, uh, chase, two rabbits, catch none. It really fits with me that if I, I, I, I sort of realize that I have like a hunting mind, which is just like one go after that one thing.

So if I can align my life towards that one thing, then I tend to have, I. Much better success. Yeah. [00:11:00] Well, I, so that’s, and

Tim Melanson: that’s one, yeah. And, and I, I was listening to, what was I listening to? I was listening to an ebook. I can’t remember which one it was. Um, but he was talking about how, you know, a lot of very, very successful entrepreneurs have so many businesses, right?

They have all these businesses and, you know, we, we look at them and go, oh, they, you know, they’re into all these different things, but what, what we don’t know is that, Anybody who’s gotten to that point, they build one at a time. So they didn’t build them all, you know, right. At the same time, they built one, you know, then, you know, uh, got that one to the successful level and then handed it all really, you know, they’ve got a, an, an organization built there and then they started building something else.

And so they really only put their focus into one thing at a time. Like that would be probably one of the, one of the reasons why I think a lot of people try to build so many things at the same time and it’s, you know, you’re spinning a whole bunch of plates at the same time, something’s gonna fall. Right,

Jean-Luc: exactly.

Yeah. [00:12:00] I try to do everything as simple and as, uh, yeah. As like trying to align it all towards one flow where I can. Put all my energy into one area, you know, and in the most simple way too, because you can just get caught up in the complexities of things, especially in technology now, like just all these, you know, with AI and with like, Explosion of different AI sites, websites out there doing different things.

You know, it’s very like, wow, wow, wow. Like so much going on, you know? And, and I’m not a technology person, you know, I, I think that’s another, you wanna talk, another mistake is go into something that, you know, it sounds, you know, it sounds like just common sense, but, you know, I would get. Lured into the software business.

I’ve, I spent over a hundred thousand dollars. You know, there’s, here’s a hundred thousand dollars [00:13:00] lesson, more than a hundred thousand dollars, but here’s a hundred thousand dollars mistake. Don’t get into something that is just really not a fit for you. You know, like I went into a software and created this app for fitness clubs that was recording, like it was called qfi and, and I spent a year developing this, this app and just, it became so complex that by the time I got to the year of working on this thing and testing it out and implementing it, figuring out the bugs with clients.

Marketing it, all this stuff, right? It’s so much work. And at the end of the year, the developer says, oh, we gotta start over, kind of, because all the code is like, all the code is now like built upon, built upon. We gotta simplify it all and restart. And I’m going, how much is that gonna cost? And he is like, oh, you know, 40 grand.

And I’m like, I can’t keep doing this, you know? [00:14:00] And I was just like, this is not my space. Like I’m not a techie guy. I’m not an in, like, I’m not somebody that’s an early adopter of things. Why did I get into this? Mm-hmm. So, so sort of going inwards to what is the gem that is me. You know, what is my, what is something that I’m good at, you know?

And if I look back now, Well, coaching. I’ve been doing that since I’m 17 years old and now I’ve been coaching, um, when I led a team of over 40 employees. What was my skill there? Oh, it was leadership and coaching. Like what made my leadership good was I was, I wasn’t building followers, I was building other leaders.

Nice. Yeah. So let’s talk

Tim Melanson: a little bit about, about, um, you know, getting fans and building, you know, the marketing side of the business. So how did you go about bringing in the customers to your

Jean-Luc: businesses? [00:15:00] Um, yeah, well, where does it start? It starts by being remarkable, right? Uh, and the word remarkable is worth making a remark about.

That you, you know, you don’t talk about an average haircut, you know, no one talks about the average haircut. You need to have something that’s different. Mm-hmm. And, um, and you can compete in business on being the best or you can be different. Right. And, um, I’ve always chose the different route. Like, how can I just do it differently?

And, um, in a way that really, I don’t believe we should do any marketing until we are remarkable because the [00:16:00] marketing is just like, the way I see it is just like putting sauce on the food. You know? It’s, it’s, it’s the after effect. And if you don’t do that, You waste so much money cuz everyone that’s just, you know, if, but instead if you focus on making your service your product remarkable, then the advertising just helps it go, you know, because you know that when you get one customer, it’s gonna lead to two more customers.

Mm-hmm. But until you have that, there’s no point. So my starting point with any. Entrepreneur is to look at how they’re doing things. And I call it the unique service recipe. And what is your unique service recipe that makes you remarkable? That is actually proven that if we look at your track record, you’re gaining referrals, [00:17:00] people you know.

Um, and then once you have that, Then it, it’s starting. Then it’s the starting points, so the marketing starts in the service. In the product. Hi, my name is, I’m from Mastering Ascension and I’ve been working with Tim Lanson and the Creative Crew Agency for a number of years now. Tim is my go-to guy for all things technology, and his team have helped me to really.

Create the platform that I need that represents my brand, my message, and connects me directly to my ideal clients. What I particularly love about Tim is before he starts to dive into the technology, he always makes sure that he understands what your global view is, what your ultimate goals are, so then that way you’re not wasting a lot of time back and forth.

Switching around technology or platforms, he creates something from the GetGo that is scalable, which is highly, highly, um, beneficial for any business. What I’ve experienced from Tim and his [00:18:00] team is they’re highly responsive. They are a wealth of information, and they’re gonna offer you the tools that you need to really make the mark that you wanna make in the world.

So, That’s my recommendation for Tim. He’s awesome. You’re gonna love every minute. You won’t regret it. Love it. Yeah, I love it. I agree with you a hundred percent on that. Like it’s it so many people

Tim Melanson: are, especially in now and nowadays with social media and how easy it is to buy ads. No, the, the, I think that the, you know, 20 years ago, if you were to go ahead and buy some ads, you’d have to buy a billboard.

You’d have to buy a spot on TV or on the radio, and it cost a fortune. So you, I think people probably did spend a lot more time. Perfecting their message before they’re gonna go drop a bunch of money and nowadays you can just boost your post with 50 bucks on Facebook. And so I think people just think, oh, I’m just gonna throw some money at it and you know, it’ll be fine.[00:19:00]

But that

Jean-Luc: doesn’t get them the results surprise they’re looking for.

Tim Melanson: Right. Next thing you know, nobody buys anything. Or you, you might even end up getting a bunch of clicks, but nobody does anything. Cuz like you say, they

Jean-Luc: haven’t

Tim Melanson: figured out, you know, that conversion. Yes. You know, you’ve, you’ve gotta focus on something that, you know, if, if you just send it out to a few people that you already know for free and you get some conversions, you get some clients outta that, well then you know that something, something’s working.

But if it’s not working, even in your own little circle. And why would spending money help?

Jean-Luc: Right. Exactly. And I mean, we were just talking about music, right? Being a music musician. Mm-hmm. If your music sucks, no one’s going to, like, that’s the starting point. You know, it, it seems very obvious when you look at the music industry.

Like if your music sucks, no one’s gonna buy it, no matter how many ads you put out there. Yep. Right. And um, so we start there and then after that, once the product is [00:20:00] remarkable, um, I’m a big believer in just coming up. I think, I think creativity can stall anything. So, you know, we tend to have this idea that we gotta do it the same as everyone else.

Like, I gotta pay for ads or stuff like that. But I’ll just give you a story that, um, I was starting this, this event called Dessert Fest, and uh, I ended up getting 30,000 people in two days Okay. To this event. Wow. And, uh, at the lands down, uh, center in Ottawa. Mm-hmm. And, um, I, I was like, how am I gonna get this thing filled?

Right. I got a hundred vendors that I’ve sold to, to be there. They’re selling desserts. They’re, they’re putting desserts in place. Um, and, and people are gonna go all under one roof and get to experience all these samples of dessert. So I love the, you know, the ideas like, okay, this is, this is [00:21:00] viral, this is remarkable, right?

People are gonna want this. And um, and then I thought, how do I get that out? And then I thought, okay, everyone’s going. It’s a Parliament Hill. Right. Which is for those that are maybe American listening to this, like they’ll wash, you know, the White House of Canada. Yeah. And, um, and there was four 20 going on at the Parliament right.

Like a few weeks before the event. And there’s thousands of people that show up to this. It was right before marijuana got legalized, uh, got, uh, uh, decriminalized. Yeah. De yeah. Didn’t know what the word was. Yeah, decriminalized. So there was thousands of people there, so I knew there would be thousands of people there.

So I decided I was gonna buy a mascot. Okay. And I, I drew out this mascot myself on a piece of paper, and I, [00:22:00] I took it, I sent it to the same people that do mascots. Like I wanted something really good, and it ended up cost me $6,000 to get this mascot done. But the mascot came off the truck and in Ottawa when I first saw it, and I was like laughing hysterically because everyone was rushing this mascot on the street to take selfies.

And on this big mascot, it was a giant donut. Okay. And he had a, he had a chef hat on and on the chef hat it said dessert fest. Wow. And, and as soon as he got off the truck, My sister was actually in the mascot and she just walked off and this thing looked so damn good. I, like I said, I was laughing hysterically, just seeing people run from across the street just to take selfies with him.

And of course, getting the logo in each one of those. Right. And then [00:23:00] we weren’t even turned on the main street yet, so when we turn on the main street, I actually start to get worried because there was so many people that started crowding my donut mascot. That like they just all wanted to take pictures.

And as we walked, I had like a security guard friend of mine that was a police officer. He was like, escorting this Nasco. We go down, we, as soon as we turned on Parliament Hill, big open space, thousands of people there. There was a state at the front and there was, uh, people with a microphone and all the national news was there with cameras.

On the stage right at the top, and as soon as I walked on the, on the Parliament Hill, the guy that had the microphone set pointed to the mascot and was like, get that mascot over here. And we went on stage and he gave me the mic and he said, what is this? Tell me because everyone, he got all this attention.[00:24:00]

Tell me. I said, it’s dessert fest. It’s in three weeks. All the desserts you can think about under one roof and all these stoners were on. That’s great. And national news across Canada. Okay. Um, I, I ended up getting that much attention with that one stunt. Right. Wow. And then I recreated the same thing at the hockey game.

At the door of the hockey game, who was there? Ctv, national News. They said, what is that mascot all about? Why is he here? They put him on on tv. We did the same thing with a marathon. So to me, there’s always an opportunity out there for a creative act. That’s going to blow everything out out the door. It’s going to be more powerful than you paying for ads if you [00:25:00] just sit with the silence of what needs to happen.

It’s such a great story. Right

Tim Melanson: on, man. Okay, so let’s talk a little bit about the jam room now. I mean, you, you’ve been working from home for a long time, and actually like I could see you’ve got, uh, a different background there. So tell me a little bit about how you set up, uh, you know, productive environment for

Jean-Luc: working.

Right. So for me, um, time management’s super important. Like I said at the beginning, the boundaries, setting the boundaries on your time. Um, very important. So I’ve developed this, this product, the Freedom Blueprint, and, um, it starts off by really painting a picture of the vision you want. So there’s the personal vision, and then there’s the impersonal vision.

The personal vision is how do you wanna live your life, right? How do you wanna live every day? Who do you wanna spend it with? Um, [00:26:00] how much money do you actually need? To fulfill the life you want. What do you wanna own? What do you not wanna own? Like just, just, it’s very selfish. It’s all about you. There’s that personal vision, but that’s an aim because after that, I tell my clients, discard that because that is just, that is a byproduct of what’s gonna happen when you become selfless.

And now you have to just put that aside. You’ve already written it out, so it’s already sort of clear manifested in your own way, and it’s back there. And then we focus on what is the vision? Um, what is your dream, what is your purpose? What is your mission? Right. And what is your vision? How are you gonna get there?

And let’s create a plan structure that, so it’s [00:27:00] very clear. And then from there we step two, once we have the clear vision is we move to goals and communication, which is setting monthly goals. And I’ve done so many systems, so I’ve tried so many different. Systems out there. I’ve done a lot of coaching with different people and I’ve taken what’s been useful and what’s stuck with me along the, over the years.

So it goes from this one figure out, have a extremely clear plan. Two set goals monthly, like just a goal and what you need to achieve, what you need to do to achieve that goal, like make so many phone calls or. Uh, send so many emails to achieve that goal. So put put that every month that should be happening, and then on a monthly basis, if you have even one employee, one team member, that you stay in contact with them [00:28:00] on a daily basis and on a monthly basis.

So the daily basis is just a quick phone call, a quick message. Hey, how’s it going? Any blockage? No. Okay. Move forward. And then the other system for that is on a monthly basis that you’re discussing how we move this forward. Okay. And then on the third level of this, uh, if we looked at it as a pyramid, the basis would be your daily habits.

So how do your daily habits relate to your monthly goals, and how do your monthly goals relate to your long-term vision? And this is really the system in a nutshell. And the daily, the daily habits are crucial because it’s like, um, and, and in those daily habits, I, uh, I, I say there’s, there’s really two time blocks.

I call it a time block. A time block for yourself, first and foremost. Okay? The time block for yourself is working out, [00:29:00] uh, meditating, whatever you’re into, going for a walk. Uh, uh, Eating breakfast and just, you know, like just your solo time. It’s time for you and it’s time for you to just connect with yourself and, and silence or just really connecting with yourself, because a lot of people, they don’t have the space in their mind to come up with these creative ideas.

You know, they, instead they’re just sort of doing, doing, doing, working, working, working. Never having the space to sort of like, let go of all this energy and just like go back to what does, uh, what is, uh, what does the world want from me right now? You know? So I often ask myself that question, what, what does the world want from me?

What do my clients want from me now? So that’s one time block that I, that is crucial. Um, I do it at five 30 every morning. Um, [00:30:00] and it’s just, it’s non-negotiable. And the second time block is that it is one where we work on the future of where we want to go. Because when I look at working with clients, what I started to notice is that everyone is focused on now or like, you know, this week, like, okay, I need to put my money in the bank right now.

And they’re also focused on external work, which is like, okay, I need to do this, I need to make these sales calls, I need to do this. Um, but very few people are focused on the future work and on the inner work and, and you know, so that’s why the inner work is blocked off as a time slot. Inner work is you spending time with yourself.

Getting to know yourself and the future word is a block of time, [00:31:00] which can be just an hour where you work on the question, how do I do this better? And what you’re doing is you’re then optimizing what you currently do. It’s getting everything you can out of everything you’ve got. And there’s really. You know, there’s a TED Talk I watched a long time ago on exploration versus exploitation and how these two sort of things are always, you know, um, you can perfect what you do or you can go out and try to get other stuff.

You can find new tools or you can really maximize the tool you currently have. Yeah, right. So, I, I make sure that my clients have these two time slots in place. One for themselves and one dedicated, guarded, uninterrupted, no distractions. Time to improve what they’re already doing. [00:32:00] And in that they figure out what the core problems are because a lot of the times where we’re wasting time is we’re wasting time on.

Surface level problems instead of going to the root of them and then changing the root of them so we don’t have to deal with them anymore. I don’t know if any of that. Is that too much or No, no, that’s, that’s perfect.

Tim Melanson: Which actually brings me to your guest solo. So tell me what’s exciting

Jean-Luc: in your business now?

What’s exciting in my business right now? Oh yeah. I’m just so excited, um, for my client’s success that I’m just watching unfold. Um, I have, I have someone that I just helped really double their price. I. And they didn’t lose a single person, which was just [00:33:00] crazy to me that from one day to the next, somebody’s making double.

Um, and all that was stopping that from happening is somebody saying, Hey, why don’t you double your price? And then what was really happening was like this resistance to, am I worthy of that? I’m not worthy of that. Yeah. And, and just an encouragement from an outsider being like, yes, you are worthy of that.

Like, just do it and see what happens. And she did it and all of a sudden she messaged me, said, I didn’t lose a single client. Why didn’t I do this before? Right. So she made an extra, like $25,000 from one day to the next. And that, that’s exciting to me. Um, I also have somebody that I’m working with that just started doing videos this morning.

Um, that had a fear of, you know, expressing themselves and judgment of others. And he committed to doing a daily [00:34:00] video and I listened to his, his video about commitment and I shared it and I just thought, yes, you know, I just, anything that expands people and helps them get to their dream just completely lights me up.

It’s more fulfilling than my own success. So who would be the, uh, the

Tim Melanson: ideal client for you then that would get the most out of working with you?

Jean-Luc: Uh, the ideal client for me is somebody that is a small business owner. I could call them freedom printers that value freedom over just sort of the hustle of getting to a billion dollars kind of thing, right.

So they value their free time and they also wanna do something that is connected to their heart, that they feel purposeful about and that they’re making a difference. Um, and then more on a demographic level. [00:35:00] It’s a small business owner making over 130, $130,000 a year. And, um, that has like one employee or like, you know, one to four, one to 50 employees that want to expand their business in a way that gives them freedom.

Love

Tim Melanson: it. So how do we find out

Jean-Luc: more about this then? Yeah, well, you can go to coach naga.com. I’m also doing daily videos on YouTube, on TikTok. Um, you can find me on Facebook. I’m pretty outspoken on my Facebook, uh, in my writing about my views, whether you like it or not. And, uh, yeah, any of the social media platforms, I’m there.

Nice. Or my website, if you wanna check out my product, my group coaching, my one-on-one coaching. Love it. Well, this has been a lot of fun rocking out with you today, [00:36:00] Jalo. Thanks so much. Thanks, man. I had a blast. Thank you.

Tim Melanson: Cool. And to the listeners, make sure you subscribe right and comment we’ll see you next time on the Work at Home Rockstar podcast.

Jean-Luc: Thanks for listening. To learn how you can become a work at home rockstar or become a better one, head on over to work@homerockstar.com today.