Sheevaun Moran – Scale Up Despite Challenges

Tim Melanson: Hello and welcome to today’s episode of the Work at Home Rockstar podcast.

Excited for today’s guest. She is the founder and CEO of Energetic Solutions, and she helps leaders and CEOs make their dent in the world in their own way so that they can get back to alignment with their unique ability. Very excited to be rocking up today with Chevon Moran. Hey, you ready to rock? Let’s do it.

Right on. We always start off here in a good note. So tell me a story of success in your business that we can be inspired.

Sheevaun Moran: Oh gosh. You know, I don’t know. Success is a really interesting term. I think it’s, it’s a, it’s a moving target and I think we get maybe trapped into what success means. But, um, I would say putting on an event that, uh, somebody was trying to steal from me and it was my first big event, you know, large a.

I was putting on together, uh, myself, and then I was out of the country doing speaking and then, you know, one of the people tried to come in and steal the entire event. So that was kind of fascinating. And, um, and then they showed up at the event and tried to hijack the event. So, yeah, that was pretty fascinating and it ended up, you know, launching a whole different side of our business.

So, uh, After going through all of that challenge and, and all of the problems, we had a bunch of people drop out and all these, you know, weird things. Events are weird things, right? And, um, we ended up having, I don’t know, like a hundred people, which was still great, you know, not what we intended, but we ended up having a hundred people and it launched a million dollar year.

So, uh, the people in the. Didn’t seem like that that was the right kind of circumstance, but it really launched something amazing and, um, taught me about how to, uh, harness an and keep people who are trying to hijack it out of your space.

Tim Melanson: That would be a little difficult. I imagine , you’d be fighting against people, right?

Sheevaun Moran: Um, yeah. I don’t fight. I just really, you know, we just revised it and it, it just totally worked in our favor because of the way I handle things. I’m not a fighter. I’ve just like, okay, well let’s make this work. And you know, the rest is their karma. And so we turned it into something amazing.

Tim Melanson: Wow. Right on.

So I mean, the next, the next question I was gonna ask you is about the bad note, but it almost seems like that’s kind of wrapped up in, in that, in that, uh, first answer. Well,

Sheevaun Moran: that’s kind of like a bad note. Um, the interesting thing about that is it really got us to change our model. In that, um, we don’t have a whole lot of speakers at our event, you know, maybe one or two.

And, um, and there’s a lot of, uh, there’s a, a certain amount of people that are welcome into the room that are really working on themselves and, and ready for our next level. And so we’ve gotten very, you know, it, it’s given us the ability to be super precious. So I think that event was a good. And, um, the person who does our AV for that, for, for my event is from then still, you know, 12 years later, still does our events.

Wow. So

Tim Melanson: it’s pretty cool. Wow. So what, what was the event supposed to be and, and what did it turn into?

Sheevaun Moran: Uh, it was supposed to be a multi-speaker event with, you know, nobody was supposed to sell. And, uh, this one person who was trying to take, you know, steal the event, he ended up, he. You know, agreed upon as a speaker and the contract stated that he wasn’t supposed to sell and he started selling.

And, and, um, you know, I mean there were a lot of moving parts in between, you know, of people and places and timeline and website not working and. All kinds of things. A bad deal with the hotel. You know, we, lots of weird things, but good gosh, it just turned out so amazing. I mean, , it was just like, Oh yeah. I mean, I live and teach this, so why wouldn’t it

Tim Melanson: Yeah. Yeah. I think when, when you’re confident about what, what you’re doing and who you are, it just seems to work itself out.

Sheevaun Moran: Yeah, it was amazing. Yeah. And the right people were in the room. I mean, the other people who weren’t in the room. Um, I still get, I still get, every once in a while I get a little ping like, Oh man, I wish I’d made that event.

I know that was super special. I’d heard a lot from that, from people like that.

Tim Melanson: So you mentioned we a few times, so let’s talk a little bit about the band. Like, who is it that you have around you that, you know, make the magic happen?

Sheevaun Moran: Mm. At that time I had a, um, an assistant who I found her when I was speaking at a college, or she found me when I was speaking at a college, I should say.

And she said, I wanna do what you do. And I said, Well, great, then you’re gonna have to follow me everywhere cause you’re, I can’t just teach you how to do this cause it’s a little complicated. And so she was with me for 15. And we did amazing work together. Um, for, thank God for her also. We’d have my picture on nothing

She was, I don’t like to put my picture on stuff, but apparently that’s necessary. Yeah. And um, uh, um, but you know, we grew that from, you know, I had already had a. You know, working by then. Uh, but she was the, she was a piece of the glue and yeah, so we had outsourced people at the time. Um, and now we have, um, you know, we have 10 or 12 people that are all over the world, a couple in our physical office and, and, um, you know, I’m a systems geek.

I’m a, I started out as a, an high school as a coder. So I think in codes and systems. So, you know, I help, I try to find people who like that cause it, it’s easier , especially when you’re looking to do websites and you know, all of the stuff around marketing cuz marketing takes a unique touch and texture.

Tim Melanson: Wow, cool. Yeah, I’m a coder as well. I have a degree in computer science. I used to work as a programmer for a long time, so yeah, you, I did for a

Sheevaun Moran: short time. .

Tim Melanson: So when you say systems geek Yeah, me too. I pretty much try to systemize everything. . Yeah. Right on. So now what is, like, how do you sort of like figure out whether someone’s right for your team or not?

Sheevaun Moran: Oh gosh. We have a weird system. So one of, before I had my own business, before I did my own gig, I had, I helped four companies get built and sold. And so I got really good at hiring. And I have this, and I kind of customize it each time, but I have this wacky way of, of, uh, asking people, you know, before they even get on an interview.

So, um, I have them, I don’t know. Tell me something amazing about life and if they don’t respond to that, it’s like, then you’re not my person. You’re not the right person. I mean, so we have like eight questions that people go through that if they’re just trying to look and send the resume and get the interview, they’re not for me.

Um, we’re a super high touch organization. Um, so if somebody opts into any of our stuff, we actually reach back out and say, Hey, how are you, ? I mean, that’s not like most, most companies. No, it doesn’t. And um, so I always want people who, um, Maybe they have an entrepreneurial spirit, spirit, but they don’t want to work for themselves.

And um, they just really wanna do cool things to help the world be a better place. And yet they want systems. They like systems too.

Tim Melanson: Well, and I couldn’t help but notice that you didn’t mention anything about the actual skillset that they had. So it’s really about attitude for you then

Sheevaun Moran: it’s about energy and commitment and willingness to like, let’s see what happens.

Cause you know that first assistant I told you about, I said to her, I said, If you could do nothing else, in the things that we’ve talked about, what would it be? And she said, Oh, I wanna do your calendar. And I was like, Okay, tell me why. And she said, It’s like Tetris to me. And I thought, Ugh, I suck at my calendar.

Yeah, . And as the company grew and you know, we changed and I tried to take the calendar away. She said, Never take that calendar away. That is my joyful place, . Right on. And so it’s not something like a skillset she had before. , but, um, we found that in her that and brought that out, and that’s 10. That’s what I tend to do with folks.

Isn’t

Tim Melanson: it cool how there are certain parts of your business that you might dread, but other people love it and it’s their like, gift zone, right?

Sheevaun Moran: Yeah. I mean, that’s how I helped for companies get built and sold. It’s like, listen, I’m not good at that, so I need people .

Tim Melanson: Mm-hmm. . Yeah, absolutely. So speaking to people, and I mean, you’ve done events as well, how, how do you, I mean, in today’s day and age, it’s kind of easy to find an audience, like there’s lots of social media and, and places where you can find people, but how do you create fans outta that audience?

How, how do you make that distinction? Mm.

Sheevaun Moran: I don’t look for fans. I look for, I, So, so our model is, um, physical, mental, emotional, spiritual, relational, financial. And I use a, a template of kind of alternative medicine, energy medicine to actually help people in their business and grow their business. And it’s a, it’s pretty different.

It’s really different. It works pretty magically. Um, and so I speak to people where nobody else is speaking to them. Um, I’m gonna say words like, you know, that aren’t gonna be used in other places. So there are a lot of people who speak about energy, but those people may not. Built and sold businesses. Um, they for sure probably didn’t, you know, grow up as a coder.

They for sure probably didn’t, you know, create a healing modality that there’s a school for. So I have a unique space and, um, I really just look for communicating rather than look for them to be fans. To communicate to somebody who, who has those pieces in their, in their wheel and they’re saying, God, I’ve been looking for somebody like you, but I didn’t know you existed.

You seem really weird, but normal, but coder, but like grounded, but. You don’t make sense, and yet you’re getting all these results, and so it takes a while, a little bit of a while for people to say, Oh, I, I, you are totally my person. Usually what happens though is people know right away when they hear my voice or they see me, they’re just like, Oh, you have something.

That I need and they don’t know what it is, and then we have to figure it out. So I write, um, I write all of our content that goes out there. Actually, I’ve tried to outsource it. Um, but regardless, I end up writing it. And so I write it for two companies and all the blog posts, you know, even if somebody, you know, puts a spin on it, I revise it.

So it has my texture on it. And, um, It’s really about calling into somebody’s heart and soul to say, Is there something that you want of all of these things to work together in your favor? And they know me and they’re gonna stick around. We tend to have people on our list for. Uh, one of my newer assistants, um, she was saying, I don’t understand about how this email thing, I did this, you know, you told me to do this crazy email.

So I gave her permission to do this crazy email. She said, I have an I idea about an email that, uh, one of your products is like crack. And I was like, Okay, go for it. She thought I was gonna tell her no. And I was like, Go for it. Just go for it. Well, we got a whole bunch of sales from it. And um, she’s like, But wait a.

Like, what? That doesn’t make sense. I said, because it’s, we’re about how authentic can you be so that people can take what they say in their head and say, Oh, I’m saying that too. And um, so what it does is it helps people. And so she was having conversation with the operations gal and she was saying, Well, why does this work?

And why, why, why, why? And so, I know I’m rambling a bit, but there’s a point to this. Is that, um, it’s about not the instant hit. It’s really about the journey and people hang out with us for the journey. And so the operations girl was explaining to her, some to her. Sometimes people are on the journey, you know, with our work and emails and blog and stuff like that for a while before they’re gonna raise their hand.

And um, she said, Look at that new client who’s been around for 15. She was on our list for 15 years. All of a sudden she became a client. Right? . So

Tim Melanson: you never know. Well, and I think that differentiates you a lot because I mean, we, we do tend to hear that, you know, people’s attention span is shortening, and so people are all about trying to make a quick hit.

Right? Whereas you are more focused on the opposite. You’re more focused on building that relationship over the long term. Right. That’s

Sheevaun Moran: right. It’s really about what is it that I have that somebody is here for, that I can help serve them with, whether it’s free or all the way up to whether it’s, you know, something that is super custom to them.

And, um, each of the products along the way have been built, you know, all of our audios, I’ve, I’ve 28 audios. I have 17 books and each of them are for a unique type of person. They may not for be it for every person, and they were, because I responded to the audience kind of actually, interestingly, reluctantly, I actually didn’t wanna do any audience.

I actually didn’t wanna write any books, but they’re there now. Wow.

Tim Melanson: Yeah. Wow, Wow. And I would assume that like, you know, everything you put out there, you know, even if it isn’t necessarily making, trying to make a sale immediately, it is trying to connect with people though, right? Everything that you do, right?

Absolutely.

Sheevaun Moran: Absolutely. We have, um, uh, anything we put out there is about how can we educate somebody or help them transform or have an epiphany that they couldn’t have had anywhere.

Tim Melanson: Right on. And so you do the majority of that then, but you now do have a few people that help you with, with the writing as.

Sheevaun Moran: Uh, no, I do all the writing now. I mean, uh, we have, we’ve had writers over the years and, um, I end up taking it back and just reshaping what they write. So I was like, you know, I can do this really fast, fast. I’m good at this. I love it. Um, we just crafted a program that instead of doing Zoom or any of those things, it’s kind of a little baby mastermind, little baby one, and um, uh, and it’s based upon something kind of a little missive every day that I’ve written to them for 60 days about how to prosper.

And people are like making bank .

Marc Mawhinney: Hi, it’s Mark Guiney from Natural Born Coaches, and I want to give two very big thumbs up to Tim Lanson and his creative Crew agency. I have been using them for a long time and I am 100% happy. They get the job done right. They’re fast and they let me focus on my business.

I don’t have to worry about anything. So again, I want to give them two very big thumbs up. I have no problem recommending them. I don’t give testimonials for everyone because my name is attached to it, but I gladly do so for Tim and the Creative Crew Agency. So use them. You won’t regret. And good luck.

Tim Melanson: Wow. Now what about, okay, so let’s move into that Mac Bank . So we have to keep the hat full. We have to figure out how to make sure there’s more coming in than going out. So how do you make sure that your cash flow is in the positive?

Sheevaun Moran: Uh, no, my numbers, you know, just like any smart business person, um, I’ll always, always be speaking to the solution.

Uh, I’m always doing something new. I’m always looking at what the market is doing and, and I love marketing. Um, so I went from coding and being, and super introverted still that, but, uh, to being like, okay. I’d rather learn sales and marketing cuz that’s where the transformation happens. Even though I didn’t know that’s exactly what I was doing, I was just like, that seems more important to me.

And so I learned sales and marketing, uh, and um, still learn sales, marketing. I studied every day. Wow. And it’s about what is it that the world is going through that I can address in a way that is going to help some people, you know, really shift the.

Tim Melanson: Nice. We have a similar journey. I start off as a coder and then learn sales and marketing as well,

Cause I figured that’s the place where e everything was. I mean, you can’t even sell your ideas in a board meeting as a programmer if you don’t have sales skills. It’s, it’s, uh, super useful for anything. So where did you go to learn all that?

Sheevaun Moran: What do you mean? Go

Tim Melanson: like did you learn it online? Did you learn it on yourself?

Was it trial and error? Like what, what was your process for sales and marketing?

Sheevaun Moran: Um, well with coding, I mean, I got in trouble in school and my parents put me in a coding school. So, um, , I starting to get in trouble cause I’d already finished all my stuff and they didn’t know what to do with me cuz I lived in a kind of room, you know, small town.

And so like, we’re gonna put you in this. And I was kind of good at. Um, and then, you know, I went to college, but I was like, Yeah, I don’t know, something, something isn’t quite working. It’s great information, but I really just started reading, um, how people wrote and what. They were saying and how they were saying things.

And so I remember one of the first companies I worked for when I came to California, um, you know, there were 12 of us when I started. And our mission was to grow it. We grew it, we sold it to Rubbermaid for, you know, a couple hundred million. And, um, uh, so I started out as. I don’t know, maybe an assistant or something.

Didn’t know where to start. I was just like, Yeah, sure, that sounds, that sounds like small enough. I don’t wanna do big stuff. And then they said, Well, we need somebody to write our technical stuff. And I thought, All I’ll do that. Let’s do that. It was difficult and dry. And then he said, Well, you know, would you like to do marketing with that too?

And I’m like, Yeah, let’s do that. And, you know, so then I started doing all the marketing brochures and, you know, and all of that. And I thought, Oh, I’m just crushing it in sales over here with the marketing. And so I was, had a really good eye and, you know, really studied different people. I don’t remember who I studied, but I definitely studied a lot of, a lot of the way magazines were written and a lot of, you know, stuff out in the world.

And then I got into, um, Uh, when I had my own business, there was this thing called, um, God the ancient days. Um, I don’t know his name. His name’s Ken McCarthy. Anyway, he had a. He had a, an event. I never went to the event, but I met him and went to small events and he talked about, you know, how do you speak to people?

How do you speak to the audience? LA along. I was like, Yeah, but I’m doing that. I was doing that before. So it was translatable and it just made logical sense to me that the other, you know, hard corporate marketing is actually doable over here. You just have to learn to translate it. Wow.

Tim Melanson: So what would you say would be the difference between marketing and sales?

Sheevaun Moran: Well, sales is, uh, marketing is a message. Marketing is, you know, speaking to somebody and selling as saying, Hey, do you want it, ? I mean, I mean, I’m trying to sell or simplify, but Yeah. Yeah. Um, most people don’t like sales. I mean, most people, I, I just did a whole. Big, uh, little series on that big little, uh, series on, on how people don’t like to sell because of all of these weird beliefs that just don’t make sense.

And it’s like you sell all the time. And so if you’re not willing to ask for money, then you have a problem.

Tim Melanson: Yeah, I think, I think a lot of it is that we all have that experience, these bad experiences with sales people, and then we think that that’s what a salesperson is. But really that’s not a salesperson.

That’s, I don know

Sheevaun Moran: that terrible with their child. We have them. I think those are translated through family and then we decide that that’s how they are, I think. I think the outside world puts that on us and then we adopt that and accept that and then all of a sudden we become that and live that when we really haven’t had a whole lot of experience with that.

And the really weird thing, How if you can’t be, you can’t be a good salesperson if you don’t know how to buy. I love to buy stuff If somebody sells stuff, you know, if somebody’s a good salesperson, like yes, I will that. Yes. Good job, .

Tim Melanson: Yeah. Yeah, I’ve done the same thing. I’ve, I’ve been like, You know what?

You did a good job. I’m buying that . That’s

Sheevaun Moran: right. .

Tim Melanson: But I think that’s because I appreciate it because of the experiences that I’ve had in sales and marketing as well, that I’m just like, You know what? Good job . Yeah. But I, I think you’re right. I think what we do have, you know, whatever the, you know, Group think that we have going on right now sort of tells us that sales is bad, which is totally disempowering to all of us, right?

Ab Absolutely. So, uh, so yeah, I mean, might as well get into the next topic, which is your guest solo, cuz I would love to know about all these things that you’re doing, and, and find out where to find your, your program.

Sheevaun Moran: Um, Okay. Uh, you can go to shavan.com. S h e e v a u n m o r a n.com, and there’s a toolkit there.

Um, that’s kind of for the businessy thing. There’s a thing called Five Essential Energies. Go to five century energies.com and that’s like a little book, not actually, not a little book. It’s kind of a big book, um, about how energy impacts our life. I mean, you’re a musician. One of our podcasts, a long time ago, we had the drummer from, um, what was his name, Joe, something from Aerosmith.

Oh, right. And, um, I don’t remember his name, but you know, he, he was on a tour or whatever and we had him on the podcast and so we tar, you know, one of the first questions I asked him, I said, So how does the, and this is marketing and sales, just. As a relative metaphor is how do you feel when you’re putting this out there to the audience?

He says, I never really had anybody ask me that. And so it created this amazing connection and he said, Well, let me think about that a second. And what he said is, it went, it goes out and then it reverberates back and it’s good giving and receiving and giving and receiving. And he’s like, Oh, that’s a very spiritual principle I thought.

You’re the best. And um, so the five essentials.com is about giving so somebody can receive in their business. Um, and then there’s a, you know, we’ve got prosperity stuff and you can see my books on there. I mean, there’s a lot, there’s a ton. Um, there’s a lot of free stuff. If you feel inspired or call to like, have a deeper conversation and wanna know how to, you know, kick your sales butt and get your business going, then you know, let us know through that and one of my team will get back to you and we’ll schedule a call.

Tim Melanson: Right on. So is that Joey Kramer?

Sheevaun Moran: I think? Yeah, yeah, yeah. That’s it. Yeah. Yeah, Yeah. Thanks for knowing that. He’s like Joey. Yeah, that sounds about right. .

Tim Melanson: Uh, well, um, that’s awesome. So now I’m wondering what would be. The ideal, who is the type of person that would get the most out of some of your programs?

Mm.

Sheevaun Moran: Somebody who’s stuck. They’ve tried a bunch of things and maybe they’ve plateaued, um, and they just aren’t. Like the, they keep repeating a cycle and it’s not really moving ahead the way they can sense it can. And um, that’s one type of person. And then the other person is who, you know, who has a business that’s already going.

and uh, they really wanna make a big leap. I’m kind of, I like big numbers. I like helping people get big numbers. You know, small numbers are great too, but I can take somebody from a small idea to a big one. Or from an idea that they already have of money and help them exponential. That like, you know, we had a guy who had a, has a dentist, your dentistry practice boring according to him.

Um, and he just told me the other day, he’s like, I don’t know. In the past year, all your weird, wacky crap, uh, actually tripled our sales. I’m weirded out by it. .

Tim Melanson: Wow, . Right on. So really, you know, the whole spectrum, and it doesn’t, doesn’t necessarily have to be people who are, you know, entrepreneur that have businesses or you’re, you know, anybody really.

Sheevaun Moran: That’s right. Because I say if you have a bank account, you have a business. So you have to actually know what’s in there in order to know what’s gonna go out. So whether they’re stuck inside of a company or whatever’s going on. So like the audios are, were designed specifically for people who are in the thick of fear, worry, anxiety, tension, sleeplessness, um, a lack mentality, mental clutter, you know, et cetera.

Um, those audios were designed for. All those type of people. Um, you know, how, how to get that next level monetarily, they’re 17 minutes long. Um, I learned a lot about studios in that time. That was kind of fun. Um, and, um, so the os are like that in the books are each for summer, for health. And some are for money, some are for, uh, spirituality and you know, so they’re, they have each of their own buckets and you’d have to look at it.

The way we always say if we have, we do events is if you feel called to this image and it doesn’t make logical sense, that’s the exact same thing that you’re gonna need, even though it doesn’t make sense.

Tim Melanson: Yeah. Because your spirit knows, right? You’re, you’re being guided towards that area. That’s right.

You’re, And it, your mind’s gonna talk you outta it, .

Sheevaun Moran: That’s exactly right. Yeah. Um, you know, I mean, we have an unleashed prosperity program in there that is an eight part series that actually takes people how to sell without selling. Even if you only need to sell to, to your kids. Um, we had a lot of moms do it just to learn to sell to their kids, which is hilarious.

Um, uh, so each thing is designed to work with the energy and the mind and the psychology and the emotions and uh, and bring all those together.

Tim Melanson: Wow. So what about kids wanna sell to their parents? .

Sheevaun Moran: Right. So I, we’ve had, I’ve had clients, I’ve had kids come to my events up till the past two years. We used to have, always have kids come to the event and they would come to the, Oh God, we had this one girl, she was 13.

She came to the mic. We always say magic happens at the mic, . But, uh, she came to the mic and she. What if I need to get my parents to do something, I’m like, Okay, mom and dad, you gotta get out of the room. her something. .

Tim Melanson: That’s awesome. . And, and what was, is there, do you know the, the answer to that story? The, the end of

Sheevaun Moran: that one?

Um, so we did teach her and it, it was something they weren’t gonna let her go and speak at something. And, uh, I was like, Okay, so say these things and do it this way. And she did, and she got to speak on this big stage.

Tim Melanson: Wow. That’s amazing. Always fun stuff. So tell me again how we found, how we find all this

Sheevaun Moran: stuff.

Yeah. Uh, go to chevon moran.com. S h e e V A n M O R a do com.

Tim Melanson: Awesome. And do you have, uh, like any type of podcast as well?

Sheevaun Moran: I have a two, I do a two minute podcast called Driving for Your Success. And, uh, one of my, one of my clients calls it the benevolent but pick and, uh, . So, um, I’ve got a, I’ve got a couple other podcasts that are out there you can check out to just search on where’s that Apple?

And they’re out there. One’s called, um, I Live Energy Medicine Radio and another one’s. Master Energy, Master Life. I think that’s where Joey was interviewed. I don’t know if that’s still up there. It’s a while ago. Uh, but yeah, couple, couple podcasts.

Tim Melanson: I’m gonna look that one up cuz I’m very interested in the music stuff for sure.

Sheevaun Moran: Yeah. Well here’s a, here’s a podcast. It’s actually on our blog and it’s called The Tree of Life and it’s an eight part, I guess I like aids. Um, it’s an eight part audio of the metaphor of a seedling of an idea all the way up to a forest and how that can take an idea to flourishing into a big successful, you know,

Tim Melanson: Love it.

Right on. You know what, this has been a lot of fun rocking out with you today, . Thanks. So thank you very much for that. It’s been a lot of fun. And to the listeners, make sure you subscribe right in comment. We’ll see you next time on the Work at Home Rockstar podcast.